Sony Pictures Digital Productions Mid-Range Plan September 15, 2011

FY12 Mid-Range Plan Strategy Strategy Overview Overview Sony Pictures Animation Sony Pictures Animation Imageworks Imageworks Imageworks Interactive Imageworks Interactive MRP Financial Projections MRP Financial Projections

Strategy Overview

Digital Productions Strategic Priorities Strategic priorities for SPDP include: Strategic priorities for SPDP include: Serve as the hub for family films at SPE, which require a unique sensibility and writing approach Serve as the hub for family films at SPE, which require a unique sensibility and writing approach Develop more consistent film output to reduce financial volatility Develop more consistent film output to reduce financial volatility Produce two franchise-potential films a year (CG animated + live-action hybrid), with flexibility to add a third film if needed: Produce two franchise-potential films a year (CG animated + live-action hybrid), with flexibility to add a third film if needed: Success of Smurfs and Cloudy’s strong performance warrant development of those properties as theatrical sequels rather than DTVs Success of Smurfs and Cloudy’s strong performance warrant development of those properties as theatrical sequels rather than DTVs Theatrical sequels perform better than the originals for these films, particularly internationally. On average, international box for animated theatrical sequels has generated 2.2 times the revenue of domestic box since 2004 Theatrical sequels perform better than the originals for these films, particularly internationally. On average, international box for animated theatrical sequels has generated 2.2 times the revenue of domestic box since 2004 Expand revenues from merchandising, licensing and promotions to realize full franchise potential of these films Expand revenues from merchandising, licensing and promotions to realize full franchise potential of these films 4 Live-action hybrid The Smurfs, released in 2D and 3D on July 29 th, has become a worldwide phenomenon. After debuting at #1 in North America after its first five days of release, it has been the top grossing film internationally for four consecutive weekends, and is expected to reach $500MM in worldwide box office by the end of its theatrical run

Digital Productions Strategic Priorities (cont.) Produce shorts opportunistically from theatrical properties to deepen brand awareness pre- or post-theatrical release plus create new revenue streams from the property Produce shorts opportunistically from theatrical properties to deepen brand awareness pre- or post-theatrical release plus create new revenue streams from the property Franchise extension The Smurfs : A Christmas Carol will aid sell-through of the film and then broadcast on TV worldwide, generating revenue and sustaining the property awareness in on and off-film years. Consumer Products is also leveraging the short to help re-launch merchandise during the upcoming holiday season Franchise extension The Smurfs : A Christmas Carol will aid sell-through of the film and then broadcast on TV worldwide, generating revenue and sustaining the property awareness in on and off-film years. Consumer Products is also leveraging the short to help re-launch merchandise during the upcoming holiday season Additional Smurfs, Hotel T and Pirates! shorts are under discussion Additional Smurfs, Hotel T and Pirates! shorts are under discussion Aggressively expand Vancouver to continue to reduce overall costs for SPA and Columbia films in competitive marketplace Aggressively expand Vancouver to continue to reduce overall costs for SPA and Columbia films in competitive marketplace Discover additional sources of EBIT through exploring new lines of business that are closely related to the core businesses. Self-fund to significantly reduce these start-up costs Discover additional sources of EBIT through exploring new lines of business that are closely related to the core businesses. Self-fund to significantly reduce these start-up costs 5 CG-animated Arthur Christmas, produced with Aardman Animation, is scheduled for release in 2D and 3D November 23, 2011 CG-animated Hotel Transylvania, starring Adam Sandler in the lead role of Dracula, is scheduled for release in 2D and 3D on September 21, 2012

7 Strategic Focus and Progress Strategic FocusProgress To-Date Build profitable franchises from strong brands that can be executed as either theatrical or DTV sequels: High-end CG animated films Mid-tier CG animated films Live-action/animation hybrids Released live-action hybrid The Smurfs to strong success (#1 film in North America after first five days in release; #1 total international gross for 5 consecutive weekends. Already, Smurfs is the top live-action hybrid family film ever released internationally) Hotel Transylvania in production Smurfs: A Christmas Carol is produced; 22 minute franchise extension Released successful DTV Open Season 3 Actively developing Smurfs and Cloudy sequels Several promising projects currently in priority development based on either well-known brands or concepts with strong franchise potential: Popeye, Familiars and Ninja vs. Samurai Reduce production budget to compensate for eroding home video market Reduce production CG animation budget by 10-15%, excluding 3D Shepherd Aardman relationship CG animated Arthur Christmas in post- production Stop motion Pirates! in post-production Actively developing Pirates! sequel Actively developing Nick Park’s Cavemen United project Realize fuller set of revenue opportunities Increase merchandising, licensing and promotional opportunities by working closely with Consumer Products Group Support Sony Electronics’ initiatives Cloudy, Open Season and Smurfs characters have been key elements in Sony Electronics’ marketing and promotional campaigns. Seek similar opportunities with Hotel T and all upcoming properties

8 Release Schedule FY12 Q2  Smurfs (Hybrid) (7/29/11) Q3  Arthur Christmas (11/23/11) Q4  Pirates (3/30/2012) Q2  Smurfs (Hybrid) (7/29/11) Q3  Arthur Christmas (11/23/11) Q4  Pirates (3/30/2012) FY13 Q2  Hotel T (9/21/12) Q2  Hotel T (9/21/12) FY14 Q2  Smurfs 2 (Hybrid) (8/2/13)  Cloudy 2 (September 2013) Q2  Smurfs 2 (Hybrid) (8/2/13)  Cloudy 2 (September 2013) FY15 Q2  TBD Hybrid FY15 (August 2014)  TBD Animation FY15 (September 2014) Q2  TBD Hybrid FY15 (August 2014)  TBD Animation FY15 (September 2014)

Serve SPA and Columbia as a dependable source of high-quality digital animation and VFX expertise Serve SPA and Columbia as a dependable source of high-quality digital animation and VFX expertise Further reduce costs by aggressively expanding Vancouver, where we enjoy a 58.4% tax rebate on labor Further reduce costs by aggressively expanding Vancouver, where we enjoy a 58.4% tax rebate on labor Maintain industry leadership in innovation and quality Maintain industry leadership in innovation and quality Continue to use large 3 rd party projects (e.g. OZ, Green Lantern, Alice in Wonderland ) as a means to reduce SPA and Columbia production cost (less gap cost, shared overhead, shared R&D, stronger talent pool) Continue to use large 3 rd party projects (e.g. OZ, Green Lantern, Alice in Wonderland ) as a means to reduce SPA and Columbia production cost (less gap cost, shared overhead, shared R&D, stronger talent pool) Commercialize technology as appropriate to create new sources of revenue Commercialize technology as appropriate to create new sources of revenue 10 Strategy Imageworks is currently on production on Columbia’s The Amazing Spider-Man, scheduled for release in 2D, 3D and IMAX 3D on July 3, 2012 Imageworks is also currently on production on Men in Black III, Columbia’s other summer 2012 blockbuster, scheduled for release in 2D, 3D and IMAX 3D on May 25, 2012

Aggressively expand Vancouver to fully leverage its 58.4% tax rebate on labor: Aggressively expand Vancouver to fully leverage its 58.4% tax rebate on labor: Add additional artist groups (color and lighting) and expand size of existing departments Add additional artist groups (color and lighting) and expand size of existing departments Projected to reach office capacity of 135 employees by February 2012 Projected to reach office capacity of 135 employees by February 2012 Plan and execute second-stage expansion to double capacity by the end of CY12 Plan and execute second-stage expansion to double capacity by the end of CY12 Reduce rates charged by India facility following the buy-out of our partners by the end of FY12 Reduce rates charged by India facility following the buy-out of our partners by the end of FY12 Given the instability of the New Mexico tax rebates and lack of talent, assess closing the Albuquerque facility and shift capacity to Vancouver at the end of FY12 Given the instability of the New Mexico tax rebates and lack of talent, assess closing the Albuquerque facility and shift capacity to Vancouver at the end of FY12 Strategic Objectives – Expand cost-advantaged satellite facilities 11 Imageworks is in pre-production on Disney’s Spring 2013 tentpole, Oz The Great and Powerful. A significant portion of animation and lighting for the show will be produced in Vancouver Working closely with Culver City, our new Vancouver facility produced a significant share of animation for The Smurfs

Imageworks Strategic Objectives – Large 3 rd Party Projects Continue to target large 3 rd party projects (e.g., OZ, Alice in Wonderland, Green Lantern and G- Force) to improve profitability and reduce volatility Continue to target large 3 rd party projects (e.g., OZ, Alice in Wonderland, Green Lantern and G- Force) to improve profitability and reduce volatility Leverage director relationships to generate future business (Sam Raimi, Tim Burton) Leverage director relationships to generate future business (Sam Raimi, Tim Burton) Continue to be recognized for industry-leading work, at a competitive price Continue to be recognized for industry-leading work, at a competitive price Oscar nomination for Alice in 2010 (Imageworks’ first since Spider-Man 2 in 2005) was a critical factor in securing the VFX work from Disney for OZ Oscar nomination for Alice in 2010 (Imageworks’ first since Spider-Man 2 in 2005) was a critical factor in securing the VFX work from Disney for OZ Imageworks’ accolades during the past year also included a BAFTA and ‘Annies’ nom and a Golden Satellite win for its work in Alice. Imageworks also won a Lumiere Award for its pioneering work in 3D Imageworks’ accolades during the past year also included a BAFTA and ‘Annies’ nom and a Golden Satellite win for its work in Alice. Imageworks also won a Lumiere Award for its pioneering work in 3D 12 Imageworks is in post-production on SPA/Aardman Animation’s CG-animated Arthur Christmas, scheduled for release in 2D and 3D on November 23, 2012 Imageworks is in production on SPA’s CG- animated Hotel Transylvania scheduled for release in 2D and 3D on November 23, 2012

14 Maximize unique lower-cost synergies with Imageworks to deliver industry-leading support to internal clients at below-market rates Maximize unique lower-cost synergies with Imageworks to deliver industry-leading support to internal clients at below-market rates Lower-than-anticipated costs enabled Interactive to rebate $2MM back to SPE Marketing over the past two years Lower-than-anticipated costs enabled Interactive to rebate $2MM back to SPE Marketing over the past two years Opportunistically self-fund and explore closely- related, high-margin businesses: Opportunistically self-fund and explore closely- related, high-margin businesses: Produce social game based on SPA property, relying heavily on unit’s pre-existing experience in social media as well as gap-time of artists to reduce overall start-up costs Produce social game based on SPA property, relying heavily on unit’s pre-existing experience in social media as well as gap-time of artists to reduce overall start-up costs Based on results of first game, expand business by launching a new title each year Based on results of first game, expand business by launching a new title each year Game infrastructure can be re-used by SPE Digital Marketing for other promotional games, dramatically reducing their per-game costs Game infrastructure can be re-used by SPE Digital Marketing for other promotional games, dramatically reducing their per-game costs Expand 3 rd party business to continue to reduce overall cost for internal clients, mirroring successful Imageworks’ model Expand 3 rd party business to continue to reduce overall cost for internal clients, mirroring successful Imageworks’ model Imageworks Interactive Strategy Imageworks Interactive designed and produced the web and social media-based campaign for Smurfs, a key element in the film’s worldwide success

MRP Financial Projections

16

17

18

19