Introduction Ben Green Managing Director Push Controls pushcontrols.com IP Convergence and Control 10 Years Industry Experience 2006 My Remote 2010 Push Controls

Introduction IP Convergence and Control What is it? Standards Why is it important The evolution How it works The future pushcontrols.com IP Convergence and Control

What is IP Convergence and Control? pushcontrols.com IP Convergence and Control What does IP Convergence and Control mean? IP stands for Internet Protocol Control: o If convergence is the concept then control is the physical reality Convergence: o The concept of merging many technology & systems Into one simplified solution o Integration, Interoperability, Connected Home o The standard for internet communications o Most common Protocol for a computer network

The Emergence of IP within HAN as a Standard pushcontrols.com IP Convergence and Control There are many standards within Home Area Network (HAN) IP is not only the standard, it’s the most common within HAN o Proven by research companies, such as Technical Evaluation Group So what is Protocol? o Set of rules governing the standard of communication between digital devices, think of it like languages IP networks act as a common platform for all HAN devices to intercommunicate

pushcontrols.com IP Convergence and Control What are some of the standards and protocols? Associated Communication Protocols within these Markets o IP is not here to replace proprietary device protocol o IP is here to provide the most accessible protocol for HAN convergence

The Evolution of the HAN Convergence pushcontrols.com IP Convergence and Control In 2011 for the first time Home Automation is affordable o In the spot light, why? This wasn’t always so…where were we in 2000? o Single serving hardware – TV was just a TV o Smaller industry proprietary automation hardware What about 5 Years ago, 2006? o IP hardware was being released, Blu-ray and other multimedia devices o Automation still niche, 5” touch screens RRP $5,000+ o Acceleration of all technologies within the home

pushcontrols.com IP Convergence and Control 2010 and beyond - THE GAME CHANGED o Enter the affordable touch screen era! o 500,000+ Android touch screens activated P/D o 300,000 iPhones activated P/D o June 2011, iPad sales 25million o Accepted Technology – the control is already in consumers hands = The Evolution of the HAN Convergence

An Overview of the Convergence Market with the HAN pushcontrols.com IP Convergence and Control What markets within the HAN are involved with IP Convergence? 5 main categories immerge 1. Home Control: o Lighting Systems o Climate and HVAC o Motorized curtains and blinds o Smart Appliances o Pools, Spas and Irrigation 2. Entertainment: o Audio Visual equipment o Multi-zone and Matrix switched dependent systems

An Overview of the Convergence Market with the HAN pushcontrols.com IP Convergence and Control 3. Energy Management: o Monitoring of energy consumption in the home o Driven by the smart meter and smart grid market 4. Security: o Fully integrated security and alarm systems o IP camera’s and home monitoring o Access Control 5. Healthcare: o Newest industry that is yet to be capitalised on o Aging population – large market potential o Focus on medical and monitoring systems and assisted care technologies

The Need to Combine Different Standards into one Converged Solution pushcontrols.com IP Convergence and Control Convergence is all about the interoperability of HAN devices So many devices, how can a consumer understand it all? o 5 Years ago the average home had only 3-5 remotes o Now, the average home has more remotes and complex technology that requires a standardised control solution

How Does an IP Control System Work? pushcontrols.com IP Convergence and Control Tying all HAN devices together via a Control System How does a IP Control Solution work?

How Does an IP Control System Work? pushcontrols.com IP Convergence and Control Remote system management through IP Convergence

Key Factors when considering a Control Solution pushcontrols.com IP Convergence and Control Weighing up the benefits of IP Control Solution Cost: o Hardware costs – Established infrastructure and touch screens o Installation – One cable for Internet and control o Upgrade cost – IP devices are designed for software updates Performance: o Large number IP devices supported on network o Performance of iDevice harnessed for control processing Interoperability: o Extended control for a Lifestyle choice o Remote access made possible via IP connectivity o An IP control solution allows the best standards to be used for the best solution

Overview of Growth in HAN and IP Convergence pushcontrols.com IP Convergence and Control Is this a growth industry? Let’s break this down into 3 main categories: 1. Growth 2. Price 3. Consumer Satisfaction Growth: o In 2010, globally, 550,000 home automation systems where deployed o By 2016 the market is set to expand to 12.3 million annual deployments globally o This enormous growth is thanks to IP Convergence and the various markets within HAN being globally supported

Overview of Growth in HAN and IP Convergence pushcontrols.com IP Convergence and Control Price – How much are consumers willing to pay? o 2010 the following statistics emerged from ABI research: o 5% of automation deployed $25,000+ o 72% of deployments between < $1,000 to $10,000 Aim for this lower to mid market o Lower cost control solutions utilising consumers iDevices o Upgrade factor, pay less now and expand when needed Customer Satisfaction – Are consumers happy? o 82% ‘Extremely satisfied’ to ‘Very Satisfied’ o Previously a Niche market o It’s a main stream market now! o Industry to leverage expertise

What is Required in Moving Forward pushcontrols.com IP Convergence and Control Drivers and Control Hardware o When devices are connected to a HAN they are not automatically able to communicate o Drivers are the essential bridge between a control solution and a device on the HAN IP Convergence hinges on API (Application Programming Interface) being released by manufactures to assist in development Drivers are created by o First party in house development o Third party developers Better access to resources results in greater connectivity

Future Trends - Summary pushcontrols.com IP Convergence and Control What does the future hold for IP Convergence and Control? Energy Management Home Control Security HealthcareEntertainment IP convergence is the vehicle and control is the endgame Unlike VHS vs BETA, Blu-ray vs HDDVD, IP Convergence is not a battle for one winner. As the name suggests, Convergence is about is about devices working in harmony within the Connected Home

References pushcontrols.com IP Convergence and Control NSMP Business – White Paper on National Smart Metering Program Dr Martin Gill 16 May 2011 ABI Research – White Paper Home Automation and Monitoring Published Q Wikipedia for hardware sales references posted by manufactures DSP Group – Home Automation White Paper – 2011 Dr. Assaf Shappir, Raz Kivelevich-Carmi, Dr. Haim Kupershmidt

The Technology, Connectivity and Protocol pushcontrols.com IP Convergence and Control Each technology inherently requires different standards HAN Technologies Subset Control o Primary connectivity, such as IR/RS232 is accompanied by IP Subset connectivity and control protocols Take a Lighting System for example; o Primary communication is usually via hardwired Cat5/6 o Hardwired is extremely reliable and hidden behind walls o IR offers limited potential for the lighting technology What about a Blu-ray player o Primary communication is Infra-Red, Why?