Direct Marketing Best Practice 5 common mistakes Raewyn Sleeman, Senior Advisor, Direct Marketing, Canada Post

2 Direct Mail Perception 5 Direct Mail Targeting 4 Channel Preference 3 Direct Mail Brand 2 Direct Mail Offer 1

3 Direct Mail Perception 5

4 5

5 Direct Mail Reality 5

6 5

7 Direct Mail Targeting 4

8 Direct Mail Targeting Perception 4

9 Direct Mail Targeting Reality 4

10 4 Direct Mail Targeting Reality

11 4 Direct Mail Targeting Reality

12 Direct Mail Targeting Reality 4

13 Channel Preference 3

14 3 Channel Preference Perception

15 3 Channel Preference Reality

16 3 Channel Preference Reality

17 3 Channel Preference Reality

18 3 Channel Preference Reality 2012 US Channel Preference Survey

19 Source: Direct Mail, and Online 2008, Open Mind Research Group Advertising 2008, Open Mind Research Group 3 Channel Preference Reality

20 Direct Mail Brand Perception 2

21 2 Direct Mail Brand Perception

22 2 Direct Mail Brand Reality

23 1 Direct Mail Offer Perception

24 1 Direct Mail Offer Reality

25 1 Direct Mail Offer Reality

26 Engage

27 Engage

28 Engage

29 Source International Post Corporation – Feb 2009 Engage