Luciane Galuppo Area Sales Manager LATAM Microsoft Learning

Good results from major search engines 70% CPLS 10% Microsoft Directory 20% non CPLS Confusion still generated by non CPLS marketing initiatives

60% Customers cannot distinguish CPLS from non CPLS CPLS from non CPLS

Reported IT Pro Classroom Attendance Actual IT Pro Classroom Attendance

Point-of-sale desktop display Laptop skins Window & Floor stickers Standing floor banners And More! Use Learning Solutions Rebate

Microsoft Learning Maximum brand support Multi-year campaign Webpage Page embedded in MOC Supply Marketing Materials Banners at Audience sites You, our partners Be Proud! Maximize brand visibility Partner Scorecard Partner Marketing Materials

What was your main objective for completing this training Jan-Mar 2008 Solve a particular problem Prepare for a new MS product deployment or upgrade Build new skills and knowledge Prepare for a certification exam Better understand MS products before purchasing Prepare for a career changeOther Industry Benchmark (n=5084)5%12%52%15%5%9%2% All Microsoft ILT (n=48,759)5%27%39%19%3%5%2% Asia Pacific (n=4,218)7%23%39%16%2%10%2% EMEA (n=22,155)9%22%37%21%3%6%2% Greater China (n=626)34%42%20%2%1%0.5%0% LATAM (n=4,219)5%26%35%28%2%3%1% North America (n=14,883)4%34% 15%2%5%3% 13

CPLS Anonymous no longer default Customized Questions Better Interface Integration Fewer Questions Best Practices Quarterly Results Microsoft Customer/market intelligence CPLS competencies MCT feedback Courseware quality

Customer Satisfaction Manage Trainers Up-sell to happy Customers Retain Dissatisfied Customers Gather Information Differentiate Yourself with Satisfaction Customer Driven Courseware Improvements + Why Metrics Matter

© 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.