By: Rodney Green and Jason Dalrymple.  Campaign aired summer 2010  Personal interactions on twitter drive advertising  Attempting to… ◦ Change target.

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Presentation transcript:

By: Rodney Green and Jason Dalrymple

 Campaign aired summer 2010  Personal interactions on twitter drive advertising  Attempting to… ◦ Change target market ◦ Change brand perception ◦ Increase consumer awarenessawareness

 Target Market ◦ Former demographic women 45+ ◦ New demographic young adults  Brand Perceptions ◦ Previously known as a “cracker” ◦ Now recognized as a “snack”snack  Generating consumer buzz via twitter and other means  Slight changes to ingredients

 Month over month increases in revenue and market share for each of the last six months  Commercials have gotten around one million views on youtube  Company cost savings on market research

 Personal communication channel  Buzz Marketing Buzz Marketing

 ess/media/05adco.html ess/media/05adco.html  dex.html dex.html  wheat-thins-perfect-integrates-social.html wheat-thins-perfect-integrates-social.html  =Articles.showArticle&art_aid= =Articles.showArticle&art_aid=132547

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