SCOM 5056 Design Theory in Science Communication week 1: the design process Dave Goforth FA377 (Fraser) ext 2316 laurentian.ca laurentian.ca

SCOM 5056 week 1, D. Goforth2 Course Objective process for designing science communication “artifacts*” 1.capture the scientific content 2.plan user experience with the artifact 3.employ good practice in artifact development * or artefacts

3 Gregory and Miller, Science in Public Means of communication of science to the public 1.Written description circa 430 BC - geology 2.Poetic description circa 25 BC - atomism 3.Book astronomy 4.Lobbying science 5.Article in periodical medicine 6.Public lectures ’s 7.Lectures with demonstrations 8.Scientific apparatus for home entertainment

4 9.Collections of “exotica” 10.Public laboratories circa 1800 agricultural 11.Professional development and training 12.Policy on public understanding of science 13.Popular magazines Mechanics Institutes - technology 15.Hobby science, natural history 16.Science societies 17.Public observatories 18.Associations for advancement of science Public science jamboree 20.Lecture tours

5 21.Public debates – evolution, geology 22.Satire, cartoons and critiques 23.Science fiction 24.Reprints and transcriptions 25.Self-help magazines 26.Public awareness campaign - health 27.News bureau – medicine 28.Science journalism 29.Writing contest – Scientific American 30.Radio drama 31.Cinema news reels 32.Radio campaigns

6 33.Culture of science in arts, literature – 1920s 34.Comic books 35.Movies 36.Television programs 37.Television live broadcasts 38.Book series 39.Encyclopedia 40.Consumer literacy 41.Science writers’ associations 42.Science documentaries 43.TV channels 44.Children’s TV

SCOM 5056 week 1, D. Goforth7 45.Investigative journalism 46.Watchdog groups From other sources: 47.Dictionaries 48.Tutortexts 49.Calendars 50.Videos 51.CDs 52.Websites 53.Toys 54.Museums 55.Science centres 56.Ecotourism 57.Art 58.Games 59.Simulations

SCOM 5056 week 1, D. Goforth8 Weekly Outline 1.Design and science communication 2.Knowledge Structuring 3.Narrative and static artifacts 4.Fun and motivation 5.Interaction and dynamic artifacts 6.Implementation

SCOM 5056 week 1, D. Goforth9 Weekly Activities Readings Lectures Group activities Individual or pair assignments Individual project Reflections

SCOM 5056 week 1, D. Goforth10 My biases Games Design of knowledge Importance of deep learning Instruction Information Technology

SCOM 5056 week 1, D. Goforth11 Design and Science Communication 1.Saving the armadillo 2.Theories of design – Dasgupta reading 3.Science communication design model

SCOM 5056 week 1, D. Goforth12 A Design Example Armadillo run Demo: Artifact of science communication Experiencing learning sci/tech by game Learning design process

SCOM 5056 week 1, D. Goforth13 Definition of Design Dasgupta reading Engineering vs. science Aspects of design Goal and objectives Constraints Evaluation and optimization Iterated process

SCOM 5056 week 1, D. Goforth14 Science Communication Design Model Sources –Education –Ludology (gaming) –Entertainment –Reporting What is common, distinct from these? Aspects of design Goal and objectives Constraints Evaluation, optimization Iterated process

SCOM 5056 week 1, D. Goforth15 Science Communication Design Process 1.Goals, objectives, constraints 2.Audience, context 3.Knowledge 4.Experience 5.Artifact e.g., Museum of Science, Boston:

SCOM 5056 week 1, D. Goforth16 Science Communication Iterated Design Process Goals, objectives, constraints Audience, context Knowledge Experience Artifact

SCOM 5056 week 1, D. Goforth17 Science Communication as Design problem Well-structured / ill-structured problem Incompleteness of specification – ‘bounded rationality’ Values Role of designer (you) relative to –User, Implementer, Critic