Product Comparison Report: Women’s Underwear By: Lauren Spann.

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Presentation transcript:

Product Comparison Report: Women’s Underwear By: Lauren Spann

Dillard’s

Victoria’s Secret

Walmart

Bluefly.com

Style/TypePrice Style Details Fiber Content Cautions/ClaimsCare Recommendations Dillard’s (Made in China) -Modern Movement -Breif -Microfiber $ for 30 -nudes, blacks, teal, wine, animal prints -seamless Body: 91% Nylon 9% spandex Crotch: 79% nylon 13% cotton 8% spandex -Dry on low heat only -Machine wash warm with similar colors -Non chlorine bleach -Cool Iron if needed Victoria’s Secret (Made in China) -Victoria’s Secret -Hiphugger brief $ for 30 -nudes, solids, patterns -patterned trim -seamless 78% Nylon 22% Spandex (Excludes trim) N/A Symbols Only: Machine wash, non chlorine bleach, Tumble dry on low Walmart (Imported) -Vassarette -Body curve bikini -Microfiber $4.00 -white, brown, pink -serged on trim Body: 76% Nylon 24% spandex Gussett: 100% cotton -Do not iron Symbols Only: Machine wash, non chlorine bleach, tumble dry low Bluefly.com (Imported) -On Gossamer -Boy Briefs Retail: $44.00 ($22.00) BF: $26 ($13.00) -aqua green -Lace trim -full seat coverage -partial lining 94 % Nylon 6% Spandex N/AMachine Wash

Target Markets/Market Approach Dillard’s – shapewear Victoria’s Secret – Sexy, has cute trim Walmart – Low price Bluefly – Low price plus quality.com