Readership

Daily newsbrand readership (Print & PC) 000s 5,237 2,726 5,463 1,145 1,026 1,367 2,130 2,138 1,998 3, % +7.2% +23.3% +47.5% +15.4% +3.1% +73.4% % +91.2% +1.1% Source: NRS PADD April 14 – March 15 + comScore March 2015

3 Weekly newsbrand readership (Print & PC) 000s 10,602 7,329 13,255 3,110 3,748 4,446 6,998 6,577 4,340 8, % +14.2% +37.1% +51.9% +35.4% +5.9% % % % +2.5% *Includes Sunday title. NRS PADD April 14 – March 15 + comScore March 2015

Monthly newsbrand readership (Print & PC) 000s 14,060 11,887 19,771 5,820 6,411 8,460 12,412 12,120 6,239 12, % +23.1% +51.0% +56.1% +62.5% +6.6% % % % +4.4% *Includes Sunday title. NRS PADD April 14 – March 15 + comScore March 2015

Monthly newsbrand readership – with mobile (Print, PC, mobile phone and tablet) 000s 21,414 21,842 16,780 6,783 30,184 23,712 14,651 8,285 17, % +76.0% +98.3% +5.8% +52.7% +99.5% +4.0% +32.8% +43.2% *Includes Sunday title. NRS PADD April 14 – March 15 + comScore March 2015

40.3m39.8m 38.9m 41.2m 41.6m 44.4m +2.5m +4.1m +4.5m +3.5m Newsbrand Monthly Readership Millions Source: NRS and NRS PADD

Total Newsbrand Reach Print & Digital - millions, % of all adults Print and PCPrint, PC, phone and tablet *Source: NRS PADD April 14 – March 15 + comScore March 2015

Newspaper Reach Print - millions, % of all adults Print readers, can also read online *Source: NRS PADD April 14 – March 15 + comScore March 2015

% Readership by age 2.40m 4.87m 7.5m 2.95m 5.57m 8.04m 2.83m 5.34m 7.51m 3.30m 5.93m 7.78m 3.00m 4.98m 6.13m 5.71m 8.17m 9.05m *Source: NRS PADD April 14 – March 15 + comScore March 2015

% Readership by gender 11m 18m 23m *Source: NRS PADD April 14 – March 15 + comScore March 2015

% Readership by social grade 12m8m *Source: NRS PADD April 14 – March 15 + comScore March 2015

% Readership by working status 9m 16m 21m 11m 26m 9m *Source: NRS PADD April 14 – March 15 + comScore March 2015