Dustin Chang Sara Khan Raquel Gonzalez Lyndsay Teegarden Old Spice Guy.

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Presentation transcript:

Dustin Chang Sara Khan Raquel Gonzalez Lyndsay Teegarden Old Spice Guy

Author: Ad agency Wieden-Kennedy for Old Spice Audience: Old Spice targets female viewers even though their product’s target market is male. Larger Conversation: Make men more appealing to women -- give women control. Context

Claim/Argument: “I smell better than your boyfriend, you should make him smell more like me.” By using a former NFL practice squad wide receiver, Isaiah Mustafa, in the ad, the advertising agency is assuming that women want manly men -- every woman’s dream. Tactics

Ethos: Credible because information is presented by good-looking man of authority. Pathos: Invokes jealousy in men, desire in women. Logos: You want to be loved, use our product and you will be loved. Tactics cont.

Success? Old Spice Body Wash sales increased by 107% after the launch of the ad campaign. Conclusion

What we’ve learned: No actual argument present in commercial. Simple yet effective advertising. Conclusion cont.

For your viewing pleasure…(;

MacCabee, Paul. "Business." Beyond the 'Man Your Man Could Smell Like' StarTribune, 15 Jan Web. 05 Feb Sources!