Digital Landscape Summary GhanaKenyaNigeria Population: 25.34 million43.8 million 166.2 million Internet Users: 4.14 (16.34 % penetration)21.2 million.

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Presentation transcript:

Digital Landscape Summary GhanaKenyaNigeria Population: million43.8 million million Internet Users: 4.14 (16.34 % penetration)21.2 million (48.4% penetration)50.01 million (30.14% penetration) Internet Usage by Gender Male – 56%; Female – 44%Male – 53%; Female – 47%Male – 57%; Female – 43% Mobile Phone Users: million (111.4% penetration) 31.3 million (71.6% penetration)129.4 million (77.86% penetration) Facebook Users: 2.51 million (9.91% penetration) 3.8 million (8.68% penetration)12.6 million (7.58% penetration) Facebook Users by Gender: Male: 69% Female: 31% Male: 63% Female: 37% Male: 66% Female: 34% Top User Online Activities – Computer: Social Networking, , Search Engine, Instant Messaging, Music/Radio Social Networking, , Search/Browsing, Instant Messaging, Music/Radio Search/Browsing, , Social Networking, Instant Messaging Top User Online Activities – Mobile: Social Networking, Search Engine, , Instant Messaging, Music/Radio Social Networking, Search/Browsing, , Instant Messaging, Music/Radio Search/Browsing, Social Networking, , Instant Messaging, Music/Radio HDI (Human Development Index)

Internet Usage by Age

Top Sites RankGhanaKenyaNigeria 1Facebook 2Google GhanaGoogle.comGoogle Nigeria 3YahooYouTubeGoogle Global 4YouTubeYahoo 5Google.comGoogle KenyaYouTube 6Amazon.com 7302 Found (Error Page)The StandardBlogspot 8Windows LiveWikipediaTwitter 9Ghana WebTwitterNairaland.com 10Myjoyonlie302 Found (Error Page) 11WikipediaBlogspotWikipedia 12Goal.comLinkedIn 13Peace FMDaily NationWindows Live 14TwitterWindows LiveGoal.com 15BlogspotKenya PostThe Punch 16Ask.comOLX KenyaVanguard News 17LinkedInWordpress.comNaij.com 18Mozzi.comGhafla KenyaJumia Nigeria 19Tonaton.comAsk.comLinda Ikeja (Blog) 20Delta-search.comConduit.comBadoo.com

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