PSS: Parking Services Solution SBIR Presentation CS 410 Green Team 12 December 2005 Shawn Melton, Josh Platon, Marco Carrion, Marcus Still, Patrick Hines, Richard Medina

Presenters Patrick Hines Shawn Melton Project Manager and Software Lead Computer Science Major Shawn Melton Marketing Lead and Webmaster Green Group PSS 12 December 2005 2

Introduction Green Group PSS 12 December 2005 3

Overview Team Design Problem Statement and Characteristics Solution Goals and Objectives Functionality Diagram and Process Flow Charts SBIR Project Plans Conclusion Green Group PSS 12 December 2005 4

Team Elements Green Group PSS 12 December 2005 5

Problem Statement Parking Services companies performing contracting work for universities currently lack an online system interface for efficient and automatic processing of car registration, decal payments, fine payments and appeals Green Group PSS 12 December 2005 6

Problem Characteristics Long waiting lines Intensive manual data entry for paper forms and graduation blocks Only partial online systems currently exist Green Group PSS 12 December 2005 7

Solution Goals Parking Services Solution Allow online parking payments Decals Citations (Fines) Interface and communication with Banner Online appeal submission and review Online vehicle registration Automated account hold placing/removal Statistical reports on customer data Green Group PSS 12 December 2005 8

Solution Objectives Research current manual processes in place to determine how to automate them Research internet security technologies to ensure that the system is secure Research Banner financial system to develop interface Consult with directors of parking services companies to determine reports they need Create user support materials to make system user friendly Green Group PSS 12 December 2005 9

Functionality Component Diagram Printed Receipt and Customer Pickup at Parking Services Center Third Party Credit Card Verification Software User Connection to Windows Secure Server Java GUI Application http://order.1and1.com/xml/order/ServerWindows;jsessionid=74CE7E9AEFDE9AA95E4655D4924DC345.TC63b?_frame=_top&_1f=Static Green Group PSS 12 December 2005 10

Parking Services Solution ® Sample GUI for Logon Parking Services Solution ® Welcome! User name : Password : Green Group PSS 12 December 2005 11

Sample GUI for General Menu Parking Services Solution ® General Menu Click on a selection to go to it’s sub-menu Purchase Decal/Register Vehicle Submit Appeal Pay Fine Green Group PSS 12 December 2005 12

Parking Services Solution ® Sample GUI for Reports Parking Services Solution ® Reports Click on a selection to go to it’s sub-menu Decal Reports Fine Reports Appeal Reports Green Group PSS 12 December 2005 13

Parking Services at ODU Initial Customer Director: Mr. James Long Fit criteria of a Parking Services company in need of an online system. Mission is to serve campus Surveyed campus to see response Green Group PSS 12 December 2005 14

Mission Statement ODU Parking Services’ Mission Statement “Our mission is to contribute to the success of Old Dominion University by providing parking and transportation services to the students, faculty, staff and visitors to the University. Our objectives are to maintain safe, adequate and affordable parking areas while planning for and building additional facilities in a cost-effective manner. We will maintain a safe, timely, customer oriented, inexpensive and comfortable transportation system… Our employees are our most valuable assets. Superior customer service is our commitment, and we will strive to make parking at Old Dominion University an agreeable experience.” http://www.odu.edu/webroot/orgs/af/ps/parkser.nsf/pages/mission_statement Green Group PSS 12 December 2005 15

Survey Demographic 314 Surveys taken 254 Students, 35 Faculty, 25 Staff 149 male, 165 female 184 commuters, 130 residents Student/Faculty/Staff Survey : Survey given out to 314 people between Friday October 14, 2005 to Monday October 29,2005 Green Group PSS 12 December 2005 16

Not Obtaining Mission 74.4% …of those surveyed said they have waited at least 15 minutes or more at the Parking Services Building. This is NOT in accordance with Parking Services mission statement. Survey results taken on dates between October 14th and November 15th Green Group PSS 12 December 2005 17

Old Dominion wants PSS Green Group PSS 12 December 2005 18 Survey results taken on dates between October 14th and November 15th Green Group PSS 12 December 2005 18

Decals Purchased Green Group PSS 12 December 2005 19 Survey results taken on dates between October 14th and November 15th Green Group PSS 12 December 2005 19

Old Permit Issuance Green Group PSS 12 December 2005 20 Wait for processing Through mail, faculty & staff only Parking Services worker enters information into database Already registered Parking Services receives form and payment Get Permit Form from Parking Services Send form and payment New Decal is issued Take to parking building Register Your vehicle Wait in line Receipt is given Green Group PSS 12 December 2005 20

New Permit Issuance Green Group PSS 12 December 2005 21 Customer fills out and submits form and payment information New Permit Issuance Already registered Log into account Go to Parking Services web site Wait for processing Parking Services receives payment Register Your vehicle Create a new user account Receipt is printed Green Group PSS 12 December 2005 21

Paying Fines Green Group PSS 12 December 2005 22 Survey results taken on dates between October 14th and November 15th Green Group PSS 12 December 2005 22

Old Ticket Issuance Green Group PSS 12 December 2005 23 Client receive the ticket on the windshield Client parks illegal Ticket worker gives the illegal parking car a ticket Ticket worker inputs the ticket and the info into the database After 7 days Parking services places a hold on the account. Client has to go to the Parking Servers’ Office. Client writes out a check for parking services. Pay ticket at parking servers’ office Pays ticket through mail Old Ticket Issuance Client waits in line. Client mails payment through mail. Parking services office receives payment. Parking service office enters student information. Parking service office enters payment information. Parking services office removes the hold from the account Green Group PSS 12 December 2005 23

New Ticket Policy Green Group PSS 12 December 2005 24 Client receive the ticket on the windshield Client parks illegal Ticket worker gives the illegal parking car a ticket Ticket worker inputs the ticket and the info into the database After 7 days Parking services places a hold on the account. Client login to their account Client chooses “Fine Payment Option” Client chooses payment method. Client selects fine or fines. New Ticket Policy Parking services office receives payment. Client prints or saves receipt Client enters payment information. Parking service office enters student information. Parking service office enters payment information. Parking services office removes the hold from the account Green Group PSS 12 December 2005 24

Old Appeal Processes Green Group PSS 12 December 2005 25 Client must travel to parking services Client picks up an appeals form, fills out his name,address, Ticket number, and reason for the appeal Client waits in line Client turns in his appeal form Client waits 10 business days for appeals committee to meet, and decide on verdict of their ticket Old Appeal Processes Appealed Denied Ticket is appealed Client must travel to parking services Client waits in line Client pays ticket in full, or reduction given by parking services Receipt given Green Group PSS 12 December 2005 25

New Appeal Processes Green Group PSS 12 December 2005 26 User logs in with ticket number, account number, plate number, or permit number New Appeal Processes Information sent real-time to ODU database O.D.U. database checked to verify credentials Client waits 10 business days for appeals committee to meet, and decide on verdict of their ticket User prompted to enter appeal request, decal request, or fine information Confirmation number and screen presented Appealed ODU populates web forms to display ticket, permit or account information Denied Ticket is appealed Client must pay the ticket online. Client pays ticket in full, or reduction given by parking services Receipt is printed Green Group PSS 12 December 2005 26

What our system can’t solve Can’t reduce parking fees Can’t increase the success of parking fine appeals Can’t make it easier to find a parking space Can’t automate appeal responses Green Group PSS 12 December 2005 27

Should it be done? Pros Cons Automated payment for fines or decals Person doesn’t have to be on campus. Automated interface with Banner. Reduces paperwork. Cons Parking Services hires staff to update/track new system. No big financial incentive. Requires cooperation with OCCS. Green Group PSS 12 December 2005 28

Marketing Plan Target Audience Customer Appearance Return on Investment Competition Matrix University Study Green Group PSS 12 December 2005 29

Target Audience University Parking Services Companies with regulated, limited parking Beta testing at ODU Parking Services Green Group PSS 12 December 2005 30

Customer Appearance Green Group PSS 12 December 2005 31

Reaching the Market Over 4,000 universities/colleges in U.S. Over $168 MILLION in revenues “Door-to-Door” contact Choosing based on certain credentials Parking Services Directors Search other opportunities in facilitated parking industry http://www.infoplease.com/ipa/A0908742.html http://staging.naceweb.org/infocenter/colrel/number.html Green Group PSS 12 December 2005 32

ROI Factors 17,000 citations 17,000 student decals 1,900 faculty staff decals 98.1 % want to use system $3.50 convenience fee Interviews with Mr. James Long, October 27th to November 15th Survey results taken on dates between October 14th and November 15th Green Group PSS 12 December 2005 33

Parking Services’ ROI $125,000 35,900 potential ODU users Survey: 35,218 will use system Annual return on investment = $125,000 Green Group PSS 12 December 2005 34

Parking Services’ ROI Diagram Green Group PSS 12 December 2005 35

PSS’ ROI PSS unit price = $75,000 Annual Cost to PSS = $69,000 Profit per unit = $40,000 Marketing Plan Sell 3 to 5 units a year Green Group PSS 12 December 2005 36

PSS’ ROI Diagram Green Group PSS 12 December 2005 37

Competition Matrix Green Group PSS 12 December 2005 38 http://www.t2systems.com/ http://www.govtech.net/magazine/story.php?id=95447&issue=10:1997 Green Group PSS 12 December 2005 38

University Study Green Group PSS 12 December 2005 39 X Online Parking Services Payment of decals Payment of citations online Appeals online Interface website with Banner Register vehicle online User aide Old Dominion   James Madison X Virginia Tech Virginia VCU http://web.jmu.edu/parking/wptermsofuse.asp, http://www.virginia.edu/parking/citations/pay.html, http://facilities.vt.edu/ot/parking.asp, http://www.bsv.vcu.edu/vcupark/studentrates.htm, http://www.odu.edu/webroot/orgs/af/ps/parkser.nsf/pages/vb_enforcement Green Group PSS 12 December 2005 39

Risk Rating System Green Group PSS 12 December 2005 40 1. Database Interaction fails 2. OCCS refuses access to Banner 3. Not meeting Budget Green Group PSS 12 December 2005 40

Risks Green Group PSS 12 December 2005 41

SBIR Project Plans Management Plan Evaluation Plan Marketing Plan Funding Plan Resource Plan Financial Plan Staffing Plan Green Group PSS 12 December 2005 42

Management Plan Balance out assignment of tasks Consult with customer at each phase to ensure satisfaction Communication Methods Bi-weekly team meetings to discuss progress Green Group PSS 12 December 2005 43

Staffing Plan Develop software in-house Consult with Parking Services, OCCS experts Maintain and update software in-house Hire legal consultant during final sale Green Group PSS 12 December 2005 44

Phase 0 Conception Org Chart Green Group PSS 12 December 2005 45

Phase 1 Proof of Conception Org Chart Green Group PSS 12 December 2005 46

Phase 2 Critical Design Org Chart Green Group PSS 12 December 2005 47

Phase 3 Production Out Years Org Chart Green Group PSS 12 December 2005 48

Phase 0 Milestones Assemble team Create project and find problem Prove feasibility of project Create project plans Create SBIR Document Develop website Develop final presentation Green Group PSS 12 December 2005 49

Phase 0 WBS Gannt Summary Start Date : 8/29/2005 End Date : 12/13/2005 *Detailed Schedule Found in Appendix Green Group PSS 12 December 2005 50

Phase 0 Deliverables Functional Component Diagram Work Breakdown Structure Gannt Charts Competition Matrix SBIR Document Management Plan Evaluation Plan Marketing Plan Funding Plan Financial Plan Resource Plan Staffing Plan Product Website Green Group PSS 12 December 2005 51

Phase 1 Milestones Gather resources Hire consultants/experts Develop list of software requirements Get GUI design approved by Parking Services Design module prototypes Design test cases Green Group PSS 12 December 2005 52

Phase 1 WBS Gannt Summary Start Date : 1/10/2005 End Date : 6/14/2005 *Detailed Schedule Found in Appendix Green Group PSS 12 December 2005 53

Phase 1 Deliverables GUI templates for each module Working prototypes of each module Prototype demonstrations Green Group PSS 12 December 2005 54

Phase 2 Milestones Review Phase 1 Gather resources Hire consultants/experts Develop and implement modules Implement test cases Develop user support Green Group PSS 12 December 2005 55

Phase 2 WBS Gannt Summary Start Date : 7/3/2006 End Date : 4/4/2007 *Detailed Schedule Found in Appendix Green Group PSS 12 December 2005 56

Phase 2 Deliverables Functional implementation of modules User guide and documentation Updated website Green Group PSS 12 December 2005 57

Phase 3 Milestones Review phase 2 Gather software packaging materials Hire legal expert Train Parking Services on how to use PSS Obtain software licensing fees from Parking Services Advertise to other potential customers Update website Provide software updates Have maintenance worker available for customer support Green Group PSS 12 December 2005 58

Phase 3 WBS Gannt Summary Start Date : 2/23/2007 End Date : End of Use *Detailed Schedule Found in Appendix Green Group PSS 12 December 2005 59

Phase 3 Deliverables Final software package Training class on how to use PSS Updated Website Green Group PSS 12 December 2005 60

Administrative Factor Evaluation Plan ü Phase Zero will be a success when we have obtained a SBIR grant. ü Phase One will be a success when the prototype is completely functional and has passed all testing. ü Phase Two will be a success when we have an actual working model being used at ODU. ü Phase Three will be a success when the product reaches its maximum production ability and both our company and customer has broke even and returned on investments. Technical Factor Marketing Factor Financial Factor Evaluation Plan (Phase 0, 1, 2 or 3) Personnel Factor Administrative Factor Phase 0 Phase 1 Phase 2 Phase 3 Green Group PSS 12 December 2005 61

Funding Plan National Science Foundation Created by Congress in 1950. Funds about 10,000 new awards annually. Dedicated to the advancement of scientific and engineering activities. Our financial provider for research and materials. Expected deadline: June 14, 2005 Green Group PSS 12 December 2005 62

Funding by Phase Phase 1: $100000 Phase 2: $750000 Green Group PSS 12 December 2005 63

Financial Plan Personnel Costs by Phase Resources Plan and Cost by Phase Total Budget Out Years Costs Green Group PSS 12 December 2005 64

Phase 1 Personnel Cost Green Group PSS 12 December 2005 65

Phase 1 Hard Resources Cost Green Group PSS 12 December 2005 66

Phase 2 Personnel Cost Green Group PSS 12 December 2005 67

Phase 2 Hard Resources Cost Green Group PSS 12 December 2005 68

Phase 3 Personnel Cost Green Group PSS 12 December 2005 69

Phase 3 Hard Resources Cost Green Group PSS 12 December 2005 70

Total Cost Green Group PSS 12 December 2005 71

Review Team Design Problem Statement and Characteristics Solution Goals and Objectives Functionality Diagram and Process Flow Charts SBIR Project Plans Conclusion Green Group PSS 12 December 2005 72

Conclusion Green Group PSS 12 December 2005 73

Questions/Comments? Green Group PSS 12 December 2005 74