Entrepreneurship John D’Amicantonio Information Officer US Embassy, Vienna

Entrepreneur A person who organizes and manages any enterprise, especially a business, usually with considerable initiative and risk.

Becoming an Entrepreneur Have a product or service Be persistent and flexible What’s your passion?

How do you determine the right product? What are you interested in? What do you have to offer? What do you want to get out of it? Current trends

The Shave Club

Assess the market and competitors Determine your target audience Who are the customers, e.g. age, gender Talk to potential customers What do you offer that is unique? Use the Internet to find information about your industry. [Market research] Create your own business website

Options for Entrepreneurs Online business – Low cost – Sell on eBay or other Internet sites – Low risk – Part time – Less face-to-face customer contact

Options for Entrepreneurs Home based business – Low cost – Part time – Low risk Freelancing – Work alone, e.g. dog walking

Treadmill bike

Crowdsourcing Donations, Philanthropy & Sponsorship – No expected financial return Lending Investment – Sharing in the profit

It’s all about the customer

Don’t let hearing “no” stop you from dreaming