Confidential USTA Office of Diversity 2009 Priorities
Organizational Representation Staff, Volunteers, Players, Referees,) Diversity Process Thread Marketplace (Revenue, Image, PR) Community (Programs, Memberships, Leagues, USTA Serves, Supplier Div.) Diversity Workplace (Behaviors / The Culture)
Confidential 2009 Priority Focus Areas Year 1 (March – December) Field visits to all 17 Sections Implement a multi-cultural market plan that leverages diversity to generate “meaningful” revenue. Develop a “Diversity Scorecard” for all managers. Relaunch “DEUCE”. Establish a Nationwide Diversity Advisory Council Redesign the Diversity Curriculum. Develop a national strategic partnership model that connects targeted ethnic groups with USTA. Redesign the current supplier diversity model. Create and Host a “Diversity Summit”