“Keeping it Personal without getting Dismissed”…and tired! Todd Burrell Director of Admissions Southern Illinois University Edwardsville.

Slides:

Advertisements

Similar presentations

E-Admission: To Be or Not To Be On the Cutting Edge! Chair: Mrs. Mildred Johnson, Interim Director of Admission, Virginia Tech University Presenter: Mr.

Advertisements

Author: Parisha Shah | Software Solutions for your IT Challenges.

Working on Goal 1 of the Illinois Public Agenda: Educational Attainment through re-enrollment of Illinois Underserved Students Presented by Dr. Arthur.

Abington Heights High School The College Application Process.

ENROLLMENT GROWTH TASK FORCE December 17, COMMITTEE MEMBERS Co-Chairs – Greg Key and Dan Burcham THANK YOU  Maude Bigford  Sandy Britton  Matt.

PROSPECTS 88,639 APPLICANTS 8,869 ACCEPTED 5,204 ENROLLED 2,231 Freshman Class 2002 Admissions Cycle.

Campus Specific Admission Practices. Fall 2011 Admission 60,107 Applications received 44,901 Freshmen applications 14,751* Freshmen offered admission.

STUDENT ATHLETES Your guide to understanding the process.

ISU Recruiting Strategy.  12,114 students (+586)—last time we had this many was nearly 20 years ago  2,668 freshmen (+147) largest class in history;

Focus Group Research Key Findings The methods used for this marketing campaign could include television, radio and newspaper ads, but Internet marketing,

Developing a Marketing and Recruitment Plan Improve your applicant pool and enrollment numbers Mackenzie Buxcel, Director of Admission Creighton University.

Getting People to “Like” Your Organization Through Social Media Melissa Niksic Marketing Communications Specialist Loyola University.

TYPES OF DATA STORED Biographical Contact Relationships Education Employment Volunteer Visits To Campus Trips Awards Communications Lists Interests.

Enrollment Management Overview Faculty Senate Fall 2009.

2010 HIGH SCHOOL Admission Practices

More than 61,000 applications were received for approximately 7,000 freshmen and transfer spaces. 31% of the freshmen applicants were admitted. 69.6%

ICC WEB George Pharr, Senior Programming & Systems Design Specialist Bronson Prochaska, Ph.D. Director of Student Success.

CollegeWeekLive High School Connect. 2 High School Connect Revolutionizes the way colleges & high schools meet Enables colleges and high schools to set.

Transfer Recruitment: Thinking outside the box of the typical college fair IACAC Conference 2015 Brittany Burton Transfer Specialist Purdue University,

Cal Maritime Founded in 1929 & Joined CSU in ,000+ Alumni, world-wide 823 students (Fall 2010) in Six Majors WASC and ABET accreditation 100% Residential.

Moodle Integration with Microsoft Seree Chinodom Kittisak Onuean BURAPHA UNIVERSITY Powerful Tool for MoodlePowerful Tool for Moodle.

Online Recruitment Rolling Out the Web Carpet for Prospective Students.

Developing Effective Marketing and Recruitment Communication Plans in the E-recruitment Era Mike Frantz February 8, 2008.

Strategic Plan for Enrollment Management Taskforce Presentation August 24, 2010 Recruitment Sub-group.

Utilizing Social Media & Multimedia Communications.

The Enrollment Funnel Scott Smiley Director of Admissions University of Texas of the Permian Basin (UTPB)

Current Student Communication The missing link. Current Situation Analysis Retention is a high priority issue Communication of key action steps to current.

2009 Campus Highlights for High School Counselors.

Collaborating via Social networks and Groupware

Getting the Most Out of Your Early Alert System Presented By: Dan Lufkin Kelly McPhee Jennifer Bradley Sarah Leitz.

More than 55,000 applications were received for approximately 6,900 freshmen and transfer spaces. Admitted freshmen profile:  Average Eligibility Index:

Non-Resident IUPUI Trends & Initiatives Chris J. Foley The Office of Undergraduate Admissions Sara Allaei The Office of International Affairs.

Collaboration with College Faculty to Develop and Implement an Enrollment Management Plan Presented to the Texas Association for Institutional Research,

Helping Freshmen Succeed February 2013 Scott Belobrajdic Assistant Vice Chancellor for Enrollment Management Rendleman Hall 1313 X 2043.

Four Ways to Leverage Social Media in Your Marketing.

STEALTH TRACKER STEALTH TR STEALTH TRACKER Agenda: Review MyMajors Stealth Tracker Combined workflow Tracker results & stats Mobile App Questions MOBILE.

SWAG Pilot Project Financial Aid and Scholarship Communication.

Virtual Social Networking and its’ Impact on Community Colleges Eileen Smith, M.Ed. Director Product Marketing, Datatel Inc. McLennan Community College.

OPERATIONS SIDE OF ADMISSIONS: ONCE A STUDENT HITS SUBMIT WACAC SHARE, LEARN, & CONNECT FRIDAY, MARCH 16, 2012.

HEADCOUNT ENROLLMENTS *Fall 2009 projection as of 5/29/09 **Summer 2009 as of 5/27/09.

USF Latinos Association March 21, 2007 Student Recruitment, Retention/Success & Financial Aid at USF.

ENROLLMENT SHAPING 2007 Action Steps. Admitted Students Point-in-cycle Trend--Census Source:

Trailblazer Camp 2007 OverVieux Carre Financial Aid Time Line & Resources.

MANAGING THE ENROLLMENT FUNNEL Brittany Crawford Director of Admissions Marion Military Institute Marion, Alabama SACRAO February 2, 2015.

Communicating Electronically with Your Students. Rick Gardner Associate Director of Operations Office of Financial Aid and Scholarships JAMES MADISON.

Campus Specific Admission Practices Natha Kraft Manager, Prospective Student Center.

KRISTIN SMIGIELSKI AND BRIANNA GREGG UNIVERSITY OF ILLINOIS AT URBANA-CHAMPAIGN Using Online Resources to Help Enroll Transfer Students AACRAO Conference.

Twitter For Beginners: Basic Guidelines for Users Presentation By: Joan Apio - Communication Publicity & Marketing Officer Date: 28 July, 2015 Improving.

The Private College Admission Process Valparaiso High School Workshop November 4, 2015 Leslie Ihnat Valparaiso University.

Transferring Do you plan to transfer from Lone Star College Tomball to a university? If so, it is NEVER too early to start the transfer planning process.

Fall 2015 Enrollment Updates Center for International Education Graduate School Office of Undergraduate Admissions Office of the Registrar Presented to.

Program Services Coordinator Transfer Center Hiring Justification Soraya Sohrabi.

Dr. Michael Featherstone Project Management - ime380.

University of New Mexico Report July 1, Preparing for EMT Connect Implementation University of New Mexico Brent A. Gage, Ph.D. July 1, 2009.

WELCOME to… Subscribe to my Youtube Channel Sign up for my Newsletter on my blog imallenmartin.com Add me on Facebook, Twitter and Google Plus How to reactivate.

Diana Matot: Director of Admissions Operations, Champlain College Strategic Enrollment Management.

The Diversity Funds Prepared by: Myisha Washington Development Coordinator Annual Programs

Marketing Report March Purpose The purpose of this report is to show trend information for recruitment and marketing programs at all University.

Scottsdale Preparatory Academy Junior Parent Night

Marketing Report February 2016.

Online college fairs & admissions events

The College Admission Timeline

IPEDS COMPARISON FALL 2010 – FALL 2014

Chad Teman – Assistant Director of Admissions Rhodes State College

REDESIGNING SCHOOL COUNSELING Advisory Council Meeting 4

Streamlining Admission Processes:

October 20, 2004 CAMP: Delivering, Sourcing, and Securing Services Throughout the Student Identity Life Cycle Stage 1: Establishing a Relationship.

October 20, 2004 CAMP: Delivering, Sourcing, and Securing Services Throughout the Student Identity Life Cycle Stage 1: Establishing a Relationship.

RSC Advisory Council Meeting 5 Student Choice Priorities

Countdown to College September 2019

Presentation transcript:

“Keeping it Personal without getting Dismissed”…and tired! Todd Burrell Director of Admissions Southern Illinois University Edwardsville

Office of Admissions – 5 units / 25 staff members Academic Mailing Academic Marketing Admission Counseling New Student Programs Review and Processing 7 Admission Counselors/Territory Managers 13,398 Total Enrollment Fall 2007 term 1829 Freshmen (7035 applications) 1103 Transfers (2709)

P r o s p e c t s I n q u i r i e s A p p l i c a n t s A d m i t s E n r o l l s !

And so many others…

Prospects Be early – the first Don’t be the “last school standing.” Communicate effectively with all students you bought the names, use them fully Personalized web page (EIP) get even more information

2004 – purchased 10,000 names purchased 30,000 senior names Also, purchased 5,000 PLAN names for the first time More names up front should mean more enrolls at the end!

Inquiries Parrarel Communication hard copy with campaign Able to personalize all communication Tracking responses / follow up

Birthday Greeting Chat SIUE to all prospects track data

Our inquiry pool grew from about 7,000 to 11,200 (2004 to 2007) One success of more inquiries – our growth in visits – from 2,800 (03-04) to 9,975 (06-07)

Applications Apply on-line – communicate even better Instant Notification To both student and High School SIUE = 6074 on-line applications to 11,381 (for all EIU = counselor gets an about students’ application status

Utilized ACT AIM/Predictive Modeling to: Target School Visits Make Prospect Phone Calls Encourage Scholarship Application Build Relationship w/ All Students - especially minority students To get more applications, we:

Ethnicity Breakdown: EthnictyApplicationsAdmitsEnrolls African-American American Indian Asian/Pacific Islander SIUE

Admits Build Relationship Maintain this throughout decision process Keep it Personal – while utilizing technology Communicate the way (the students) want to communicate

Facebook My Space Blogs - Videos – visit Illinois State University Podcasts Texts Google your school – see what is there!

Enrolls Keep them interested Communicate with Parents Utilize other university offices

Success: Goal: Goal:

Challenges Staffing Support Management OIT Staff Resources Time We know we can do more! So many good ideas… Do what best fits the institution and your vision and goals

Rewards

Questions? Your thoughts/ ideas…

Thank You! Todd Burrell Director of Admissions Southern Illinois University Edwardsville