Chapter 13 Design and Production

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Presentation transcript:

Chapter 13 Design and Production Outline Visual communication Print art direction Print production Television art director Broadcast production Web site design

Chapter 13: Design and Production Visual Communication The art director Chapter 13: Design and Production

Chapter 13: Design and Production Print Art Direction Illustrations and photos Color in print Typography Families of type Type measurement Justification Legibility Chapter 13: Design and Production

Chapter 13: Design and Production Print Art Direction Layout and design Design principles Layout stages Print media requirements Newspapers and magazines Directories Outdoor boards and posters Transit Chapter 13: Design and Production

Chapter 13: Design and Production Print Production Art reproduction Color reproduction Printing processes Binding and finishing digitization Chapter 13: Design and Production

Television Art Direction Video graphics TV ad film requirements Chapter 13: Design and Production

Chapter 13: Design and Production Broadcast Production Producing radio commercials Producing TV commercials Film or videotape Animation Stop motion and claymation Chapter 13: Design and Production

Chapter 13: Design and Production Broadcast Production TV production process Preproduction The shoot Postproduction Chapter 13: Design and Production

Chapter 13: Design and Production Web Design The interactive dimension Designing banners Chapter 13: Design and Production

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