2012 Live Site Exchange Square Mike Parrott – MCC Head Of Events

Statement Of Intent  Manchester City Council, in partnership with LOCOG and the BBC, have designated Exchange Square as one of 22 national Live Sites for the 2012 Olympic Games, creating a piece of Olympic Space in the city centre at which to watch the Games competition locally and in a secure and entertaining environment.  Manchester’s ambition is to work with the Live Site partners to deliver an Olympic experience that provides real engagement with the 2012 Olympic Games and it’s partners and realises the full potential of the cultural, social, sporting and economic benefits by providing a piece of Olympic space that creates a point of interaction with residents, existing city centre users, visitors and Olympic Football match attendees. Creating a sense of engagement with the 2012 Olympic Games

 The Exchange Square Live Site will make the Games relevant to Manchester, a place to congregate, to view and to keep up to date with the latest developments, whatever the time of day – and the city centre destination that people will gravitate to for ‘touch points’ – the opening and closing ceremonies, team GB matches, key GB medal hopes, the 100m final, Super Saturday. etc.  The Olympic Live Site will open from the 26th July when the first match of the Olympic Games is staged at Old Trafford, through to the closing ceremony on the 12th of August – carrying up to 18 hrs of 2012 Olympic screen content each day for 18 consecutive days - targeting in excess of 450,000 visitors to the site.  However, the value of the Live Site extends beyond this Games Time experience – from June to September, BBC major event screen content provides the opportunity to build a programme of events in the square, which can address both local and national agendas. ‘Creating a piece of Olympic space in the city centre’ A Live Site In The Heart Of The City

The Live Site Programme 30th MayRoyal Opera House live Relay of Falstaff (Opera) June 3rd – 5th Queen’s Diamond Jubilee Sun 3rd – The Big Lunch + Royal Flotilla (11:00 – 17:00) Mon 4th – Beacons + Jubilee concert from Buckingham Palace (19:00 – 22:30). Tues 5th – St Pauls Cathedral + Procession (10:30 – 16:00) June 8th – July 1st UEFA 2012 Euro’s - screening of non – England matches 8th – 15th KO’s at 17:00 and 19:45 16th – 1st KO’s at 19:45 June 21st London 2012 Festival Launch (screen content) June 23rdOlympic Torch Relay (Manchester) Evening celebration event in Albert Square (live relay to Exchange Square) Torch through Exchange square approx 18:15 June 25th – July 8th Wimbledon Tennis Championships June 25th World Sports Day - (morning event) June 29th / 30th / July 1 st Stone Roses Concert Weekend July 15thSkyride – city centre event July 14 th /15 th FIBA 3 v 3 Basketball – city centre event 16th JulyROH Screening – Metamorphosis 18th & 19th JulyNBA Basketball – MEN Arena 19th July Olympic Basketball Test Event Development of a comprehensive programme across the summer period to build the identity for the site and create an ‘appointment to view’ awareness.

July 23 rd – 29 th Dig The City – Urban Garden Festival 26th July Team GB – Olympic Football at Old Trafford 27th July London 2012 Olympics – Opening Ceremony Pre- Show 19:00 – 21:30 Main Show21:30 – 00:30 28th July – 12th AugustLondon 2012 Olympic Games 28th July – 4th AugustVolleyball – Live Site activation 29 th July – 31 st JulyUrban Moves Contemporary Dance Festival 4th – 7th August Triathlon – Live Site Activation 12th August London 2012 Olympics – Closing Ceremony August 13 th – 28 th Transition period (possible Street Athletics event) Augist 24 th Paralympic Flame Ceremony August 29 th – Sept 9 th Paralympic Games 8 th Sept Last Night Of The Proms 10 th Sept Team GB Victory Parade (possible afternoon screen event) Sept (tbc)Music Event tbc On Screen Events – On Site Activation

Games Time - Olympic Football at Old Trafford Thursday 26 th – Double Header 5pm UAE vs Uruguay 7.45pmTeam GB vs Senegal Sunday 29 th – Double Header12pmBrazil vs Belarus 2.45pmEgypt vs New Zealand Tuesday 31 st 5:15pmUSA v Korea DPR (Womens) Wednesday 1 st 5pmSpain vs Morocco Saturday 4 th - QF:12pm Winner GD vs Runner-up GC Monday 6 th – SF7:45pmWomens Semi Final Tuesday 7 th - Semi Final7:45pm Winner QF2 vs Winner QF1 Welcoming visitors to the city from across the world – 11 Nations plus Team GB.

Bringing The Live Site To Life

The ‘Live’ 2012 experience Experiential Activity Olympic Sports ‘Have A Go’ activation 2012 Merchandise Outlet Olympic Look branding Host city Ambassadors and information exchange 24 hr security and site control measures including stewarded entry points, hostile vehicle mitigation, capacity management, site cleansing, etc Support facilities and infrastructure Participate and interact or view and relax

Live Site Venue Footprint 5,000 sqm of Live Site – 1,000 sqm of activation area

Local Impacts To facilitate the development of the site it is identified that Corporation Street between St Mary’s Gate and With Grove junctions should be closed to traffic from the 22nd July to the 13th August. This closure is required:  to fulfil Host City obligations as identified by LOCOG and the Government Olympic Executive  to provide a safe and secure environment for the Games Time period  to increase footfall in to the area across the 18 days of activity  to maximise visitor engagement opportunities and enhance the visitor experience and increase dwell time Creating a safe and secure environment and maximising the opportunity to engage with the London 2012 Olympics