PLAY WITH THE PROS Prepared For: Region of Waterloo Cricket Association Prepared By: Brandi Czacko-Mah Sahar Aspari Charlotte McCord Raven Patzner Samantha Singthong

Current situation  We have 6 months to register participants  Creating awareness of the sport of Cricket and ROWCA  Cricket is one of the fastest growing sport in Canada  Parents hesitant to enroll their children in seasonal sports  Need to educate our target market about Cricket and ROWCA  Cricket has long term potential  Kids have no access to national players

Goal and Objective  Goal: Register 600 kids by May 2014  Target Market  Primary: parents age  Secondary: children 6-14 Objectives Create awareness of Cricket and ROWCA Educate Target Market: School Assembly Database Creation March Break Camp Cricket Season Registration

Big idea PLAY WITH THE PROS  Superstar: Monali Patel  Number one coach/play in North America  Role model/ mentor  Educational and create curiosity  Motivate kids into playing

Our Plan Register for Cricket Social Media Posters School Assembly March Break Camp Meet and Greet BBQ News- paper Ad Radio Mobile Signs Brochure

Creatives Direct Mail LetterEnrollment Form

Creatives Brochure: FrontBrochure: Back

Creative

Blocking Chart Dec Jan Feb Mar Mar.16-May Schools visited4 Schools Visited Heavy Advertising 8 Schools visited March Break Camp Meet & Greet BBQ Word of Mouth30 Registrants50 Registrants80 Registrants150 Registrants290 Registrants Total: 600 Registrants

Budget Overall costs  Poster: $1,  Newspaper: $2,  Radio: $  Mobile signs: $  Brochure $  Promo package: $1,  Meet and greet BBQ event: $3, Total Campaign Cost

Anticipated Results  Achieve the goal of registering 600 kids by May 2014  Dec-Feb.: 160 registrants  March-May: 440  Budget of $12,  Profit of $3000  ROI- ?  CPA-?

THANK YOU