FIRST SCREEN In 1929, we were introduced to the “First Screen” Still today, Television advertising is a tremendously effective way to market

Second Screen In 1992 the world was introduced to the “browser” featuring 26 live web pages. Second Screen was born. This has been the fastest growing and in most cases, most cost effective form of marketing for businesses... until now...

Third Screen 2008 saw the evolution of the “Third Screen” Immediately, 87% of American homes had at least one mobile web capable device in them including: o Mobile phones, iPads, iPods, Nintendo DS, Mini Notebooks, etc

With a new screen brings new ways to market

Always on, always available Mobile provides a means for brands to engage their consumers! Which not only builds brand equity but also refreshes their relationship with their customers.

SMS Text Message Marketing Mobile Applications Mobile Gaming Mobile Web Sites Bluetooth Proximity and Wifi Mobile Marketing Techniques Mobile Search Location Based Services QR/2D Barcodes 3D/Augmented Reality Mobile Video

Mobile Marketing is for your 20 percenters (the 20% of your customers that spend 80% of the money) Mobile is an OPT IN ONLY channel Subscriber based opt in database marketing Best practices provided by mobile marketing association

SMS is the workhorse of mobile marketing

Text Message Marketing Methods Text to Vote Text to Win Text to Screen Mobile Alerts Reminders URL/Link Delivery Application Download Mobile Coupons Mobile Donation Mobile Business Cards

QR Codes Every business has the ability to use a QR Code in some fashion QR Codes can send customer to: Mobile landing page Video Your social media sites Map to your business Exclusive coupons, discounts, or giveaways Customer feedback form or

Is your business mobile friendly? Can your consumers connect with you anytime anywhere? By 2013, more people will access the internet via a mobile device than through a PC (Forrester Research) Today 1 in 7 Google searches originate from a mobile device o Google estimates 1 in 4 searches will originate from a mobile device in % of Americans own a smart phone o (82.5 million users)

Currently Less than 10% of web sites are mobile friendly If you have a Web site, you’re already in the mobile world — and the chances are you’re making a terrible impression on your audience. Traditional web sites have WAY TOO MUCH content! Smart Phones have different browsers and screen sizes Mobile users need quick answers and bite-sized content in easy-to-digest formats (e.g. video/audio vs. text)

First Develop a Mobile Strategy What do your customers or potential customers need from you when mobile? B2B Mobile differs from B2C Mobile because it is driven by efficiency rather than entertainment You must strive to make their work related activities BETTER, FASTER & EASIER.

Once you have created a plan to take your web site mobile, you must decide: To create a simple mobile version of your site in HTML OR Get more advanced and create a mobile web app using advanced languages like HTML5 or JQuery Decision time

Either way, you MUST include browser detection and redirect as part of your mobile web strategy. That means that when a user visits your MAIN WEB SITE with a mobile device, they will automatically be redirected to a mobile friendly web experience.

Safeway's Randalls Food Market has launched a mobile coupon program Randalls is a division of Safeway Inc., one of the largest food and drug retailers in North America, based on sales. The company operates 1,739 stores in the United States and western Canada Shoppers can get discounts from brands and select Randalls-labeled products Case Study

Helping, Saving Help its customers save time, money and trees Customer Loyalty Saves time at register When customers present their Remarkable Card at checkout, coupon savings are automatically applied to the appropriate items in their shopping basket. The discounts are shown directly on the receipt Case Study

"Mobile coupons provide retailers the ability to reach consumers at home, on the go, and even in the store," Dan Kihanya, vice president of consumer marketing for Cellfire, San Jose, CA. "It's the only media channel that is personal, digital and always available.” Case Study

Launched an iPhone application Serves as an additional way to satisfy and delight customers Provides Whole Foods Market's entire selection of over 2,000 online recipes Case Study

App is searchable by ingredient, special diets, and other elements like "budget" and "family friendly." Recipes contains detailed preparation instructions and nutritional The app also includes an "On Hand" feature where customers can enter ingredients and get back meal recommendations. Case Study

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