IMedia Proposed Marketing Plan Maria Abbott General Sales Manager.

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Presentation transcript:

iMedia Proposed Marketing Plan Maria Abbott General Sales Manager

2 Product Definition Internet media provider Music and video Articles and trade papers Historical papers archive Publishing service Papers Articles Books Games and more…

3 Competition The Landscape Bookstores E-sites Media services Ratings Position Strengths Performance Price Adopters

4 Market Summary Early Adopters/ Pioneers Mass Market/ Followers End of Life Time Number of customers Market shifts, players, and competition

5 Product Positioning Licensed media download provider Interactive service provider Publishing service provider

6 Packaging & Fulfillment Product Positioning Pricing Look Fulfillment issues COGs Cost of goods vs. materials

7 Launch Strategies Launch plan Product announcement Promotion Budget Product budget Budget spread

8 Pricing Plans

9 Distribution Distribution strategy Channels of distribution Summary Distribution by channel Percent share by channel

10 Success Metrics

11 THANK YOU! MediaLoft Our Partners iMedia group