G1 © Family Economics & Financial Education – Revised November 2004 – Investing Unit – Language of the Stock Market – Slide 1 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences at the University of Arizona The Language of the Stock Market

G1 © Family Economics & Financial Education – Revised November 2004 – Investing Unit – Language of the Stock Market – Slide 2 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences at the University of Arizona Why Learn About Stocks The stock market is the core of America’s economic system –Stock is a share of ownership in the assets and earnings of a company –Bond is a type of debt that a company issues to investors for a specified amount of time. –Stock market is a general term used to describe all transactions involving the buying and selling of stocks and bonds issued by a company

G1 © Family Economics & Financial Education – Revised November 2004 – Investing Unit – Language of the Stock Market – Slide 3 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences at the University of Arizona Why Companies Issue Stock When a company would like to grow, it issues stocks to raise funds and pay for ongoing business activities Companies sell stock to get money to – Research better ways to make things Create new products Improve the products they have Hire more employees Enlarge or modernize their buildings

G1 Why Issue Stocks? It is popular because: –The company does not have to repay the money –Paying dividends is optional Dividends are distributions of earnings paid to stockholders How it works When you buy stock, you become a shareholder, which means you now own a "part" of the company. If the company's profits go up, you "share" in those profits. If the company's profits fall, so does the price of your stock. If you sold your stock on a day when the price of that stock falls below the price you paid for it, you would lose money.shareholderprofits © Family Economics & Financial Education – Revised November 2004 – Investing Unit – Language of the Stock Market – Slide 4 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences at the University of Arizona

G1 Risk vs. Return Stock prices can rise and fall In the stock market, prices rise and fall every day. When you invest in the stock market, you are hoping that OVER THE YEARS, the stock will become much more valuable than the price you paid for it. © Family Economics & Financial Education – Revised November 2004 – Investing Unit – Language of the Stock Market – Slide 5 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences at the University of Arizona

G1 © Family Economics & Financial Education – Revised November 2004 – Investing Unit – Language of the Stock Market – Slide 6 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences at the University of Arizona Risk vs. Return On average, stocks have a high rate of return –The increase or decrease in the original purchase price of an investment Higher rate of return = greater risk –Uncertainty about the outcome of an investment Stocks provide portfolio diversification –Money invested in a variety of investment tools

G1 How Should You Invest? There are many ways to invest your money. Before you invest, think about these factors: –Safety – how risky is it? –Liquidity – can you easily get your money out of the investment? –Return on the investment – what's your earning potential? © Family Economics & Financial Education – Revised November 2004 – Investing Unit – Language of the Stock Market – Slide 7 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences at the University of Arizona

G1 Investment Risk Pyramid © Family Economics & Financial Education – Revised November 2004 – Investing Unit – Language of the Stock Market – Slide 8 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences at the University of Arizona

G1 Parent Companies and stocks BRAND NAME/PRODUCTPARENT COMPANY Aunt Jemima Band Aid Betty Crocker Cheerios I-pad Taco Bell Tylenol Ziploc KFC Fritos Star-Kist Foods Hollister Target Bath & Body Works ESPN NFL

G1 What affect will each have on stocks in that sector? Consumer prices rising New housing starts to plummet in October Drug maker cuts 4,800 jobs mostly in U.S. KFC offers $20,000 to high school senior that tweets the best Cadillac unveils concept for mini-size urban car New Hyundai Equus is so loaded that it comes with an Ipad Pittsburgh first city to ban natural gas drilling UPS to hire about 50,000 to fill jobs for holidays Economic growth in China slowing down Debt crisis in Europe More customers drop cable TV News Headlines & Their Affect On The Market

G1 Stock Strategies Random – like playing darts Go with what you know Markets – now and in the future Economic Cycle Avoid Risks © Family Economics & Financial Education – Revised November 2004 – Investing Unit – Language of the Stock Market – Slide 11 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences at the University of Arizona

G1 Stock Strategies Activity 2 – Matching Strategies to Stock Selections © Family Economics & Financial Education – Revised November 2004 – Investing Unit – Language of the Stock Market – Slide 12 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences at the University of Arizona

G1 © Family Economics & Financial Education – Revised November 2004 – Investing Unit – Language of the Stock Market – Slide 13 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences at the University of Arizona 2 Basic Types of Stock Common Stock Vs. Preferred Stock

G1 © Family Economics & Financial Education – Revised November 2004 – Investing Unit – Language of the Stock Market – Slide 14 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences at the University of Arizona Common Stock Common stock – shares or units of ownership in a public corporation –Most basic form of ownership –One vote per share owned to determine company’s board of directors Ways the stock value can change –The dollar value increases or decreases –Stock split occurs – shares owned by existing stockholders are divided into a larger number of shares –A merger of two companies –Dividends are paid

G1 © Family Economics & Financial Education – Revised November 2004 – Investing Unit – Language of the Stock Market – Slide 15 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences at the University of Arizona Preferred Stock Preferred stock – shares which pay fixed dividends and have priority over common stock –Less risk than common stock –No voting rights –Dividends are stated as a percentage known as the par value Fixed value stated on the stock certificate

G1 © Family Economics & Financial Education – Revised November 2004 – Investing Unit – Language of the Stock Market – Slide 16 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences at the University of Arizona Stock Classifications

G1 © Family Economics & Financial Education – Revised November 2004 – Investing Unit – Language of the Stock Market – Slide 17 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences at the University of Arizona Stock Classifications A variety of type of stocks are necessary for a diversified portfolio Seven basic classifications –Growth, Income, Value, Cyclical, Countercyclical, Speculative, Blue Chip Some stocks can be classified into more than one category

G1 © Family Economics & Financial Education – Revised November 2004 – Investing Unit – Language of the Stock Market – Slide 18 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences at the University of Arizona Growth Stock Growth stocks are from companies who have a consistent record of relatively rapid growth and earnings in all economic conditions –New companies expanding product lines –Usually does not pay dividends –Beta is 1.5 or higher –Examples include Coca-Cola and Wal-Mart

G1 © Family Economics & Financial Education – Revised November 2004 – Investing Unit – Language of the Stock Market – Slide 19 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences at the University of Arizona Income Stock Income stocks pay higher than average dividends –Company only retains small portion of profits –Companies with a steady stream of income such as utility companies –Beta is less than 1.0

G1 © Family Economics & Financial Education – Revised November 2004 – Investing Unit – Language of the Stock Market – Slide 20 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences at the University of Arizona Value Stock Value stocks are from companies which have a low market price considering historical earning records and value of assets –Viewed as investment bargains –Previous examples are Time Warner and IBM

G1 © Family Economics & Financial Education – Revised November 2004 – Investing Unit – Language of the Stock Market – Slide 21 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences at the University of Arizona Cyclical Stock Cyclical stocks are influenced by changes in the economic business cycle –Companies which operate in major consumer dependent industries Automobiles, housing, airlines –Beta is generally 1.0

G1 © Family Economics & Financial Education – Revised November 2004 – Investing Unit – Language of the Stock Market – Slide 22 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences at the University of Arizona Countercyclical Stock Countercyclical stocks are companies which give consistent returns even when the economy is suffering –Products are always in demand –Good for investors who want dividends –Examples are utility companies and grocery stores –Beta is 1.0 or below, even negative

G1 © Family Economics & Financial Education – Revised November 2004 – Investing Unit – Language of the Stock Market – Slide 23 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences at the University of Arizona Speculative Stock Speculative stocks are companies with potential for substantial earnings –Very high risk stocks –Examples include internet and video game companies –Beta is 2.0

G1 © Family Economics & Financial Education – Revised November 2004 – Investing Unit – Language of the Stock Market – Slide 24 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences at the University of Arizona Blue-chip Stock Blue-chip stocks are from nationally recognized companies with long records of profit, dividend payments, and a good reputation for management –Less risky –Grow at a consistent rate –Examples are McDonalds, Wal-Mart and General Electric

G1 © Family Economics & Financial Education – Revised November 2004 – Investing Unit – Language of the Stock Market – Slide 25 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences at the University of Arizona Researching A Stock

G1 © Family Economics & Financial Education – Revised November 2004 – Investing Unit – Language of the Stock Market – Slide 26 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences at the University of Arizona Book Value Book value is the net worth of a company Assets-Liabilities = Book value –Information can be found in the company’s annual report –Indicates what would happen if a company’s assets were sold, debts paid, and proceeds distributed to stockholders

G1 © Family Economics & Financial Education – Revised November 2004 – Investing Unit – Language of the Stock Market – Slide 27 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences at the University of Arizona Earnings per Share How much income a company has available to pay in dividends and reinvest as retained earnings on a per share basis After tax annual earnings = Earnings per share Total number of shares of common stock –Information can be found in the business section of many newspapers –Indicates how well a company is doing (the quality of products, customer service, and operations management)

G1 © Family Economics & Financial Education – Revised November 2004 – Investing Unit – Language of the Stock Market – Slide 28 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences at the University of Arizona Price/Earnings Ratio Price/earnings ratio is the relationship between the price of one share of stock and the annual earnings of the company (P/E ratio) Price per share = P/E ratio Earnings per share of stock –Information can be found in a newspaper –Most widely used critical measure of a stock’s price –Represents how much an investor is willing to pay for each dollar of a company’s earnings

G1 © Family Economics & Financial Education – Revised November 2004 – Investing Unit – Language of the Stock Market – Slide 29 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences at the University of Arizona P/E Ratio Continued –Most companies have between a 5-25 P/E ratio 7-10 P/E ratios are financially successful companies P/E ratios are rapidly growing companies P/E ratios are speculative companies –Lower P/E stocks pay higher dividends and have less risk, lower prices, and slow growth –High P/E ratios indicate the firm is expected to have a lot of growth in the future

G1 © Family Economics & Financial Education – Revised November 2004 – Investing Unit – Language of the Stock Market – Slide 30 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences at the University of Arizona Beta Beta measures a stocks volatility compared to overall changes in the stock market –If a stock has a beta of +1.5 and the market went up 10%, the value of the stock is expected to rise 15% –Average beta is between –Information can be found by doing an internet search for “Stock ticker symbol + beta” –A higher beta indicates more risk because the stock price change will be more drastic

G1 © Family Economics & Financial Education – Revised November 2004 – Investing Unit – Language of the Stock Market – Slide 31 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences at the University of Arizona Reading Stock Quotes

G1 © Family Economics & Financial Education – Revised November 2004 – Investing Unit – Language of the Stock Market – Slide 32 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences at the University of Arizona Year to Date Percent Change YTD % 52-Week High Low StockDivYLD % P/EVol 100s HighLowCloseNet Chg AAR Year to date percent change is the stock price percent change from January 1 st of the current year –If a stock was $43.00 on January 1 st and $36.00 on July 30 th,, the percentage change would be -16.3%

G1 © Family Economics & Financial Education – Revised November 2004 – Investing Unit – Language of the Stock Market – Slide 33 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences at the University of Arizona 52-Week High Low YTD % 52-Week High Low StockDivYLD % P/EVol 100s HighLowCloseNet Chg AAR Week High & Low shows the highest and lowest prices the stock was sold per share during the last 52 weeks

G1 © Family Economics & Financial Education – Revised November 2004 – Investing Unit – Language of the Stock Market – Slide 34 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences at the University of Arizona Stock Name YTD % 52-Week High Low StockDivYLD % P/EVol 100s HighLowCloseNet Chg AAR Stock – Each company’s stock is provided with an abbreviated trading symbol name

G1 © Family Economics & Financial Education – Revised November 2004 – Investing Unit – Language of the Stock Market – Slide 35 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences at the University of Arizona Dividends per share YTD % 52-Week High Low StockDivYLD % P/ E Vol 100s HighLowCloseNet Chg AAR Dividends per share is the total cash paid to common stockholders per share annually –Helpful when determining the type of stock –If a company paid $10,000 in dividends for 30,000 shares, the dividends per share would be $0.33

G1 © Family Economics & Financial Education – Revised November 2004 – Investing Unit – Language of the Stock Market – Slide 36 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences at the University of Arizona Dividend Yield Percentage YTD % 52-Week High Low StockDivYLD % P/EVol 100s HighLowCloseNet Chg AAR Dividend yield percentage is the dividend expressed as a percentage of the price of the share –If a company paid $1.25 in dividends for a stock with a market price of $50.00, the dividend yield percentage would be 2.5% (1.25/50) –Helpful to know how much income to expect. A company paying high dividends is not reinvesting money to grow.

G1 © Family Economics & Financial Education – Revised November 2004 – Investing Unit – Language of the Stock Market – Slide 37 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences at the University of Arizona Price/Earnings Ratio YTD % 52-Week High Low StockDivYLD % P/EVol 100s HighLowCloseNet Chg AAR Price/earnings ratio is the closing price of the share compared to the annual earnings per share –If the stock’s market price is $50.00 and the earnings per share is $2.25, the P/E ratio is 22.2 For every dollar the company earns, the stock’s market price is worth $22.00 –A high number indicates people are optimistic about the company and health of the market.

G1 © Family Economics & Financial Education – Revised November 2004 – Investing Unit – Language of the Stock Market – Slide 38 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences at the University of Arizona Volume YTD % 52-Week High Low StockDivYLD % P/EVol 100s HighLowCloseNet Chg AAR Vol 100’s is the number of transactions to the share on the reported day –Represented in hundreds (take the number and add two zeros)

G1 © Family Economics & Financial Education – Revised November 2004 – Investing Unit – Language of the Stock Market – Slide 39 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences at the University of Arizona High and Low YTD % 52-Week High Low StockDivYLD % P/EVol 100s HighLowCloseNet Chg AAR High and low entries represent the high and low selling price of one share for the previous day

G1 © Family Economics & Financial Education – Revised November 2004 – Investing Unit – Language of the Stock Market – Slide 40 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences at the University of Arizona Close YTD % 52-Week High Low StockDivYLD % P/EVol 100s HighLowCloseNet Chg AAR Close is the price of the last share sold for the day

G1 © Family Economics & Financial Education – Revised November 2004 – Investing Unit – Language of the Stock Market – Slide 41 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences at the University of Arizona Net Change YTD % 52-Week High Low StockDivYLD % P/EVol 100s HighLowCloseNet Chg AAR Net change is the difference between the closing price of the share from the prior day and the current day

G1 © Family Economics & Financial Education – Revised November 2004 – Investing Unit – Language of the Stock Market – Slide 42 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences at the University of Arizona How Well the Stock Market is Doing Overall

G1 © Family Economics & Financial Education – Revised November 2004 – Investing Unit – Language of the Stock Market – Slide 43 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences at the University of Arizona 3 Basic Indicators Dow Jones Industrial Average (“DOW”) –Lists the 30 leading industrial blue chip stocks Standard and Poor’s 500 Composite Index –Covers market activity for 500 stocks –More accurate than DOW because it evaluates a greater variety of stock National Association of Security Dealers Automated Quotations (“NASDAQ”) –Monitors fast moving technology companies –Speculative stocks, show dramatic ups and downs

G1 © Family Economics & Financial Education – Revised November 2004 – Investing Unit – Language of the Stock Market – Slide 44 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences at the University of Arizona Ups and Downs The term bull market means the market is doing well because investors are optimistic about the economy and are purchasing stocks The term bear market means the market is doing poorly and investors are not purchasing stocks or selling stocks already owned

G1 © Family Economics & Financial Education – Revised November 2004 – Investing Unit – Language of the Stock Market – Slide 45 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences at the University of Arizona Purchasing Stock

G1 © Family Economics & Financial Education – Revised November 2004 – Investing Unit – Language of the Stock Market – Slide 46 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences at the University of Arizona Brokers A Broker is a person who is licensed to buy and sell stocks, provide investment advice, and collect a commission on each purchase or sale –Purchases stocks on an organized exchange (stock market) –Over ¾ of all stocks are bought and sold on an organized exchange

G1 © Family Economics & Financial Education – Revised November 2004 – Investing Unit – Language of the Stock Market – Slide 47 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences at the University of Arizona Organized Exchanges Minimum requirements for a stock to ensure only reputable companies are used Each exchange has a limited number of seats available which brokerage firms purchase to give them the legal right to buy and sell stocks on the exchange

G1 © Family Economics & Financial Education – Revised November 2004 – Investing Unit – Language of the Stock Market – Slide 48 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences at the University of Arizona New York Stock Exchange New York Stock Exchange (NYSE) –Oldest and largest, began in 1792 –1,366 seats available –2,800 companies –Average stock price is $33.00 –Strict requirements

G1 © Family Economics & Financial Education – Revised November 2004 – Investing Unit – Language of the Stock Market – Slide 49 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences at the University of Arizona American Stock Exchange –Began in 1849 –2 nd largest exchange –It’s requirements are not as strict as NYSE allowing younger, smaller companies to list –Average stock price is $24.00

G1 © Family Economics & Financial Education – Revised November 2004 – Investing Unit – Language of the Stock Market – Slide 50 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences at the University of Arizona Regional Stock Exchanges –Stocks are traded to investors living in a specific geographical area Including Boston, Cincinnati, Philadelphia, Spokane

G1 © Family Economics & Financial Education – Revised November 2004 – Investing Unit – Language of the Stock Market – Slide 51 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences at the University of Arizona NASDAQ National Association of Securities Dealers Automated Quotations –Stocks are traded in an over the counter electronic market –4,000 small companies Company requirements are not as strict –More volatile because companies are young and new –Average stock price is $11.00

G1 © Family Economics & Financial Education – Revised November 2004 – Investing Unit – Language of the Stock Market – Slide 52 Funded by a grant from Take Charge America, Inc. to the Norton School of Family and Consumer Sciences at the University of Arizona Supply vs. Demand The stock exchange is organized based upon the laws of supply and demand –Supply is the relationship of prices to the quantities of a good or service sellers are willing to offer for sale at any given point in time –Demand is the relationship of prices to the quantities and the corresponding quantities of a good or service buyers are willing to purchase at any given point in time.