1 Rosetta Net EMBA West Elaine Clem Eric Gierahn Ashley Greer Mercedes Inman Ben Ramp Steve Schmidt 14 March 2003

2 Founded February 1998 as a self-funded, non-profit consortium of companies in the following industries –Electronic Components –Information Technology –Semiconductor Manufacturing –Solution Providers

3 Develops e-business guidelines for the information technology distribution channel Partner Interface Processes (PIP) –Specifications for the business processes between partners in the distribution channel

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5 EDI – Electronic Data Interchange Generically: Computer to computer exchange of routine business transactions –purchase orders– invoices –inquiries– planning –acknowledgements– pricing –order status– scheduling –shipping and receiving– test results –financial reporting– payments

6EDI Specifically: Specific and competing standards, many tied to government contracts or specific industries –ANSI X12 – HL7 Value-Added-Networks –Maintained by 3 rd party companies to provide telecommunications connectivity

7 XML – eXtensible Markup Language Industry standard for marking up data. –Simple with relatively few rules but strict grammar –Separates data from formatting Easy to parse Uses a "container" for marking up the "content" Easy to customize to specific needs, e.g. –UBL – Universal Business Language –HR-XML – Human Resource XML –xCBL – Common business library

8 XML vs HTML vs EDI EDI (ANSI X12) ST*850*0001| BEG*00*SA*A123456** | DTM*002* | N1*ST**9* | N2*ABC Co.*Branch 1| N3*1234 Maple Grove St.| N4*Apple Grove*CA*98765| PO1*1*6*EA*5.74** BP* | DTM*002* | PO1*2*12*EA*8.7** BP* | PO1*3*12*EA*10.75** BP* | SE*12*0001| HTML Aho, A. V., Sethi, R., Ullman, J. D.: Compilers: Principles, Techniques, and Tools, Addison-Wesley, 1985 XML Aho, A. V. Sethi, R. Ullman, J. D. Compilers: Principles, Techniques, and Tools Addison-Wesley 1985

9Review Vertical standards organization for Internet based EDI utilizing XML technology Tool for supply chain management enabling and facilitating B2B e-commerce PIPs – standard frameworks, forms, documents & procedures

10Clusters-Segments-PIPs 101 PIPs 21 Segments 6 Clusters Partner, Product and Service Review Product Introduction Order Management Inventory Management Marketing Information Management Service and Support

11 Cluster 3: Order Management Segment 3A: Quote and Order Entry PIP3A1: Request Quote PIP3A2: Quote Price & Availability PIP3A3: Transfer Shopping Cart PIP3A4: Manage Purchase Order PIP3A5: Query Order Status PIP3A6: Distribute Order Status PIP3A7: Notify of Purchase Order Acceptance Segment 3B: Transportation and Distribution PIP3B1: Distribute Transportation Projection …

12 Quoting and Authorization Process

13 PIP Package Generic Business Process Model –Organization-independent specification that defines interactions among participating roles that perform business functions in the PIP Impact Analysis and Benefit –Comparison of the generic business process with the current business process Technical Specification –Design specification for a software system comprising interoperable software agent and service components XML Implementation –PIP implementation specification based on the RosettaNet implementation framework

14 Implementation Issues Business strategy B2B infrastructure Business process Application development Secondary considerations –B2B external initiative –Trading partner –Solution provider –Legal –Security –Audit

15 Implementation Tips Quick win: pick one PIP with one partner Leverage solution providers Business and Technical Manager meetings Consider the impact on existing applications Incorporate RosettaNet strategy into overall B2B strategy

16 Glossing Over the Details

17 Intel’s RosettaNet Volume $3B in customer orders $2B in supplier purchases 30,000 transactions per month 90+ partners in 17 countries, most in Asia Competitive advantage –Old:“first to move” –New:“first to standards”

18 Intel and Shinko 86% reduction in inventory management hours 88% reduction in forecasting hours 65% reduction in invoice & payment hours

19& UCC – Uniform Code Council –The bar code people –Establish and promote multi-industry standards for product identification UCC and RosettaNet will emphasis the link between the physical product and the eBusiness data flow. RosettaNet UCC

20 B2B eCommerce standard –Open –Global –Free Based on well known and accepted technologies –XML –Internet Benefits over manual and other EDIs

21Questions? A black basalt slab, the Rosetta Stone dates back to 196 B.C. The stone was discovered in 1799 by a soldier in Napoleon's army near the town of Rosette Egypt. It is inscribed with the same message in three languages. Scholars were able to use the Greek message to translate the two forms of Egyptian hieroglyphics.