Eatin’ the dog food! André V. Mendes Vice President & Chief Technology Integration Officer

An interesting meeting……….. > This presentation will contain: > No Biology! > No wet interfaces! > No artificial intelligence! > No economics! > No interlaced apple pie > No high throughput Metamucil > Just the facts, ma’m!

The talkin’ of the talk… > Supply Chain Optimization > Upstream quality control > Streamlining processes > Eliminate redundancies > Metadata, essence coherency > Transport efficiency > Infrastructure standardization (abstraction layers)

A few thoughts on change… > Needing change does not imply wrongdoing! > Just implies progress > Change is essential like oxygen, love and money > The less you get the more you need! > Change averse organizations > Eventually need bigger change > Often can’t catch up and succumb

The walkin’ of the walk! > Cleaning our own backyard.. > The Media Operations Center (MOC) > The Broadview implementation > The Network Operations Center (NOC) > Continued ET platform optimization > Member Station ACE installations > Implementing the NGIS

The Media Operations Center (MOC) > Start at Braddock & relocate to Crystal City (02/06) > 6 ingest/edit AVID stations > Connected to a Unity environment > Ingest once (last tape interaction at PBS) > Create three resolutions > IMX50 (I frame only) for later editing or repacking > MPEG2 (12 Mbps, 8 video, 4 audio) for RT and NRT distribution > Proxy (1.5 Mbps) for desktop screening and flagging

Improving workflows > Automate work order generation & execution > Intricate ballet between multiple applications > Orion, Broadview, AVID, Masstech, ScheduAll, Remedy, Biztalk, Omnibus and Oracle Financials > Effectively creating an ERP like system for handling content preparation and distribution > Dare I say it? Quasi sentient?

Time for a wet interface!

The Broadview implementation > Exhaustive search for off the shelf functionality > Replacing the PDB/NOLA infrastructure > Legacy application, hardware, database, languages > On its last legs > The most complex technical project at PBS ever! > Must not negatively impact member stations!

Network Operations Center (NOC) > Located at the SOC building in Springfield, VA > Being renovated to accommodate > Old Satellite Operations Center > Old Technical Operations Center > ET Datacenter > Full of our own dog food (otherwise it wouldn’t fit)

Kibbles and bytes > PBS’ own ACE system > > Monitoring Center for participating ACE stations > NRT file distribution infrastructure > Shared digital library for media and standard data > High speed redundant interconnect to the MOC > 2 OC-3s (310 Mbps) and Microwave DS-3s

And bytes and bytes (it’s baaacon!) > Legacy free computing environment (almost) > 97% Windows 2003 and Linux Red Hat > 2% HP Unix/Oracle hardware and software (ERP System) > 1% Ingres Database (research applications) > Heavily reliant on Blades and VMware > I-SCSI based storage

Hydration break… > 1999 – Sun Enterprise 450 (12 U) > Performance X, Price $45K > 2001 – Compaq DL 360 (1 U) > Performance, 3X Price $10K > 2003 – IBM Blade (1/2 U per blade) > Performance 12X, Price $4K > 2005 – HP Blade (2/3 U per blade) > Performance 20X, Price $2.5K > Moore’s Law (40 years old this week!) Priceless!

More hydration… > 2000 Cisco Gigabit Switch > $12K per gigabit port > 2005 Linksys 5 port gigabit switch > $99.95 MSRP > $29.95 with rebates at CompUSA > $6.00 per port! > IP Uber alles - Priceless

Member station ACE Installations > 15 stations in the queue > 5 stations before year end > Bill gets to go first > Remarkable cooperation with stations staffs > Unforeseen but very interesting consequence > With smaller stations, ACE becomes the IT network hub!

Implementing the NGIS > Model was once again reaffirmed > Undeniable savings to be reaped from NRT > Aggressive implementation on the horizon > Seamless integration with varied environments

Acknowledgements > MOC > Broadview implementation > NOC > ET Transformation > ACE Stations > NGIS

One more wet interface! > Robot exoskeleton (HAL) > Commercially available in Dec > Detects brain signals to the muscles > Assist in standing, walking, stairs > Lifting weights > Computer is a fanny pack > Responds faster than own muscles > Less than $20,000

The challenges ahead… > Ambitious, albeit necessarily so, schedule > Several unknowns will continue to linger > PTV technical staff is unrivaled > Doing more with less….. CONSTANTLY! > Innovating, resourceful, flexible, dedicated > PTV led to satellite distribution and through digital > PTV will continue to lead television through the next technological changes

Dialog