More data on this topic available from:: How to Get More Site Traffic to Convert to Free Trial Subscriptions with Credit Card Ariel Yarnitsky CEO Speedbit, Inc. Tuesday, May 8, 2007

More data on this topic available from:: 2 Speedbit Video Accelerator for 1 Million users in 49 days Pure Organic Growth © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. The fastest growing Application in the history of the web

More data on this topic available from:: 3 Fastest Growing Viral Applications Months from First Users Users Speedbit Video Accelerator Data and graph (excluding the Video Accelerator data) taken from Tim Draper’s presentation on viral distribution

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More data on this topic available from:: 5 Solving picture freezes and hiccups of streaming video

More data on this topic available from:: 6 …and cutting down the download time of movies: Taking down the download time of a movie on iTunes From 3.5 hours (210 min.) To 22 mins On a 5Mb connection, using Video Accelerator v.2 (beta) Our experimentations showed 4 to 10 times faster download times

More data on this topic available from:: 7  Free Acceleration for free video sites e.g. YouTube, DailyMotion, Break etc.  Premium acceleration for premium video services e.g. iTunes, UnBox, WalMart Video etc. © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. The Business Model

More data on this topic available from:: 8  How much should the premium service cost?  Subscription – Monthly or Annual?  Offer trial? For how long?  Who is our best audience?  Upgraders (users of the free Video Accelerator upgrading to the premium version)  Direct Premium Purchasers Our Objectives

More data on this topic available from:: 9 Learn Overlay for enhanced analytics Optimize A/B & multivariate Automate Behavioral Targeting © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. Methodology

More data on this topic available from:: 1010  Monthly subscription testing: Control group - $4.90/month Test I - $2.90/month Test II - $5.90/month Test III - 14 day free trial to convert at $4.90/month  Yearly subscription testing: Control group - $49.90/year Test I - $29.90/year Test II - $59.90/year  Two target customer bases:  Upgraders (users of the free Speedbit Video Accelerator)  Direct Premium purchasers © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. Methodology

More data on this topic available from:: 1  Main focus is achieving optimal economic pricing model, ultimately delivering the right price to the right customer  Coherent & consistent pricing along the banner, landing page and form (checkout )  Implement Amadesa oneTag on: Upgrade promotion page Commerce pages Completion pages  Random delivery of prices to consumers via even split traffic test  Gather data for behavioral targeting & profiling users Testing Focus & Process

More data on this topic available from:: 1212 Control Price © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.

More data on this topic available from:: 1313 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. Free Trial Offer

More data on this topic available from:: 1414 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. Price Test - Higher

More data on this topic available from:: 1515 Price Test - Lower © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.

More data on this topic available from:: 1616 Close RateRevenue Lift Control ($4.90/mo)100 (index) 14 Day Free Trial Conversion $2.90 per month11367 $5.90 per month © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. Monthly Subscription  $2.90 results show poor value proposition in consumer’s eyes  $5.90 closes same as control; free trial should switch to $5.90/month pricing model  Free trial shows highest close rate and highest revenue lift Listed below are monthly results; yearly data proved negative response and thus the project switched to highlight & focus on monthly pricing models Results & Conclusions

More data on this topic available from:: 1717  Extend free trial tests to 21 & 30 day conversion  Enhanced testing for different landing pages  Focus on billing pages to improve close rates  Activate & leverage behavioral targeting module © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. Next Steps

More data on this topic available from:: 1818 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. Ariel Yarnitsky Speedbit, Inc. Thank You