Joe Dahl – Product Specialist Spanning the Oracle EBS Reporting Spectrum Noetix Business Intelligence Joe Dahl – Product Specialist

BI: Necessary & Difficult The return on your investment in E-Business Suite can’t be realized without a robust BI solution… Because of the complexity of the Oracle E-Business and numerous configuration options & challenges, such as access to data, generic reports, application upgrades, etc, your return on investment on EBS can’t be realized without a robust BI solution to produce the types of reports organizations are looking for with the right type of data. The challenges are many, the options few..

Why Invest in BI? “Don’t implement BI – implement an end goal….It’s vital to remember that the purpose of BI is to produce information and insight. Thus, deciding what insight your business needs is the first step to implementing BI.” - Ian Whiting, SVP Brocade Communications Vendor view: Five tips for integrating BI and ERP, CIO.com When implementing BI an organization has to have a goal in mind or an end goal. The end result is to get the right information and insight.

How Not to Invest in BI Just because you have fancy charts, graphs and dashboards doesn’t mean you have BI Tie it back to the guy from Brocade’s quote: define the insight you’re trying to obtain first, not how a dashboard must look The insight you need is the destination you’re trying to get to on the GPS and you need a map to get there Just ‘cause it looks nice, doesn’t mean it’s telling you anything meaningful about your business

Common Business Drivers dsd Global view of vendor spend to maximize vendor discounts – GE Maximize Revenue Maximize Efficiencies Maximize Global Visibility Increase product margins Business users writing their own reports Global view of customer margins and profitability Increase Projects Profitability Streamlined GL period close Global instances for US, EMEA, Brazil, etc.

Common IT Drivers Change ERP Change BI Platform Change Organization Exp Change ERP Change BI Platform Change Organization Major Oracle EBS upgrade New implementation of Microsoft BI Acquisition required new ERP instance New Oracle EBS implementation Migration from Discoverer to Cognos New joint venture required new ERP instance

Full-Spectrum BI Content Business users Scheduled and on-demand operational reports Transactional, real-time data Analysts / super users Ad hoc query, multi-dimensional analysis, and data mining Transaction and summary, near real-time, and historical data Executive managers Dashboards, KPIs, managing by exception, guided navigation Summary, historical, and trending data Copyright ©2011 by Noetix Corporation. All rights reserved. 7

How Useful Is The Information? How useful is this information? Could you easily find your destination? Would maps help? How about search and navigation?

Noetix provides the mappings How useful is this information? Could you easily find your destination? Would maps help? How about guided navigation?

Noetix Provides Management Dashboards

NoetixViews Content Real-Time Transaction Reporting Financials Human Resources Order Management Procurement Discrete Manufacturing Process Manufacturing Projects Service General Ledger Human Resources Order Management Purchasing Inventory Costing TeleService Receivables Advanced Benefits Quoting Quality Development Billing Field Service Payables Payroll iProcurement Bills of Material Execution Project Contracts Depot Repair iExpense Learning Management Master Scheduling MRP Financials Project Management Install Base Assets Incentive Compensation Advanced Supply Chain Planning Service Contracts SW 6/10/11 Cash Management Time & Labor Work in Process Planning Enterprise Asset Management Labor Distribution Cost Management

Noetix Analytics Content Enterprise Strategic and Analytical Reporting Financials Human Resources Order Management Procurement Discrete Manufacturing Process Manufacturing Projects Service General Ledger Human Resources Order Management Purchasing Inventory Costing TeleService Receivables Benefits Quoting Quality Development Billing Field Service Payables Payroll Advanced Pricing Bills of Material Execution Depot Repair iExpense Learning Management Release Management Master Scheduling MRP Financials Install Base Assets Incentive Compensation Shipping Execution Advanced Supply Chain Planning Service Contracts SW 6/10/11 Financial Statement Generator Warehouse Management Work in Process Working Capital Cost Management Enterprise Asset Management Engineering

Noetix Business Intelligence BI APPLICATIONS Operational Strategic/ Analytical NoetixAnswers Noetix Analytics Dashboards Noetix Analytics Answers BI PLATFORMS Noetix Platform Oracle BI EE Oracle Discoverer IBM Cognos BI SAP Business Objects Microsoft BI NOETIX GENERATOR ENTERPRISE BI MODEL Transactional Data Warehouse SW 01/25/12 You have your enterprise applications and a set of metadata services and data integration capabilities so that you can use database views on your live OLTP online transaction processing system such as Oracle E-Business Suite, Siebel, PeopleSoft or in a data warehouse architecture with your operational data store and data marts. And more realistically you need to implement both of these architectures to meet all the different reporting needs that your enterprise will have. With our generator compatibility we can generate this metadata and these models into those tools you see there into Oracle BI, Discoverer. Supporting the various BI applications which are packaged analytics in terms of dashboards, KPIs and drillable reports and of course the Noetix Answers running over the top of NoetixViews on the packaged reports side. Right now the dashboards and KPIs are primarily for Cognos. We are rounding out those capabilities for OBI, Business Objects and other areas. As I said earlier, the real value is in the ETL, dimensional models and KPIs. NoetixViews Noetix Analytics ODS Noetix Analytics Data Marts NOETIX METABUILDER INFORMATICA ENTERPRISE APPLICATIONS Oracle E-Business Suite Other Oracle Applications Legacy Applications Other ERP/CRM Applications Custom Applications 13

Noetix Business Intelligence NoetixViews BI APPLICATIONS Operational Strategic/ Analytical NoetixAnswers Noetix Analytics Dashboards Noetix Analytics Answers BI PLATFORMS Noetix Platform Oracle BI EE Oracle Discoverer IBM Cognos BI SAP Business Objects Microsoft BI NOETIX GENERATOR ENTERPRISE BI MODEL Transactional Data Warehouse SW 01/25/12 You have your enterprise applications and a set of metadata services and data integration capabilities so that you can use database views on your live OLTP online transaction processing system such as Oracle E-Business Suite, Siebel, PeopleSoft or in a data warehouse architecture with your operational data store and data marts. And more realistically you need to implement both of these architectures to meet all the different reporting needs that your enterprise will have. With our generator compatibility we can generate this metadata and these models into those tools you see there into Oracle BI, Discoverer. Supporting the various BI applications which are packaged analytics in terms of dashboards, KPIs and drillable reports and of course the Noetix Answers running over the top of NoetixViews on the packaged reports side. Right now the dashboards and KPIs are primarily for Cognos. We are rounding out those capabilities for OBI, Business Objects and other areas. As I said earlier, the real value is in the ETL, dimensional models and KPIs. NoetixViews Noetix Analytics ODS Noetix Analytics Data Marts NOETIX METABUILDER INFORMATICA ENTERPRISE APPLICATIONS Oracle E-Business Suite Other Oracle Applications Legacy Applications Other ERP/CRM Applications Custom Applications 14

Noetix Business Intelligence Noetix Analytics BI APPLICATIONS Operational Strategic/ Analytical NoetixAnswers Noetix Analytics Dashboards Noetix Analytics Answers BI PLATFORMS Noetix Platform Oracle BI EE Oracle Discoverer IBM Cognos BI SAP Business Objects Microsoft BI NOETIX GENERATOR ENTERPRISE BI MODEL Transactional Data Warehouse SW 01/25/12 You have your enterprise applications and a set of metadata services and data integration capabilities so that you can use database views on your live OLTP online transaction processing system such as Oracle E-Business Suite, Siebel, PeopleSoft or in a data warehouse architecture with your operational data store and data marts. And more realistically you need to implement both of these architectures to meet all the different reporting needs that your enterprise will have. With our generator compatibility we can generate this metadata and these models into those tools you see there into Oracle BI, Discoverer. Supporting the various BI applications which are packaged analytics in terms of dashboards, KPIs and drillable reports and of course the Noetix Answers running over the top of NoetixViews on the packaged reports side. Right now the dashboards and KPIs are primarily for Cognos. We are rounding out those capabilities for OBI, Business Objects and other areas. As I said earlier, the real value is in the ETL, dimensional models and KPIs. NoetixViews Noetix Analytics ODS Noetix Analytics Data Marts NOETIX METABUILDER INFORMATICA ENTERPRISE APPLICATIONS Oracle E-Business Suite Other Oracle Applications Legacy Applications Other ERP/CRM Applications Custom Applications 15

Operational Data Store Analytical (BI maps) Operational Data Store Data Mart Set of Books Product Set of Books Product Order Headers Order Lines Order Lines Our Operational Data Store is based off of a Hybrid Star Schema, and our Data Marts are based off of a true star schema. SW 3/15/10 Looking a little bit more closely at the components of analytics - there’s an operational data store which is essentially a hybrid star schema or a relational dimensional schema. We bring over the transaction tables from Oracle (called the detail tables) pretty much at the same level of granularity that you see in Oracle E-Business Suite – the order lines, the invoice lines, the journal entries those are somewhat in a normalized fashion. What changes is we pull out the master dimensions what in the ODS is called the master data (customers, products, sales reps) they are identified to later become those conformed and common dimensions that will be in the data marts. We also resolve the reference tables – things like lookups and country codes. The operational data store is essentially a hybrid relational and dimension schema. Org Ship To Org Ship To

Product Demonstration

Product Demonstration Agenda Noetix Content in Major BI Tools Noetix Answers in Cognos (Views) Advanced Reports in Business Objects (Analytics) Dashboards in OBIEE (Analytics)

Leverage Your BI Tool of Choice VISA Nordstrom Invacare Hertz Garmin Netflix Paychex ALSAC/St. Jude Dell RealNetworks Cummins Business Objects Discoverer ARCO Aluminum Fiji Water City of Detroit Trinity POM Wonderful MasterCard WebEx AECOM Technology Goodrich Hologic Trimble Navigation Noetix Platform Cognos SW 1/23/12 Deleted BMC Software (fell off support) and replaced w/ Paychex Other (WebFocus, Microsoft BI, etc.) OBI EE American Tire Boart Longyear Con-Way Meritor Alticor Boart Longyear Qualcomm Stanford University 19

Business Value of Noetix BI

Customer Snapshot – AECOM AECOM is a global provider of professional technical and management support services to a broad range of markets, including transportation, facilities, environmental, energy, water and government. Revenues (Millions): $6,300 Employees: 46,000 Locations: 100 Countries Industry: Engineering & Construction ● Financials Procurement Human Resources Projects SW 8/11/10

Noetix Analytics Warehouse AECOM Architecture REPORTING TOOLS Statistics: ODS .5 TB Data Marts .3 TB 160,000 Projects 1.4M Project Tasks 20M GL Lines 50M Project Cost Distribution Lines 380M HR Element Entry Values EBS – R11 IBM Cognos IBM Cognos TM1 Noetix Analytics Warehouse Analysis Service: Cubes based on DM’s (on hand inventory is key); refreshed daily Most reporting in Excel / Pivots off of Cubes (3 people; 2 months) CPUs: 4 RAM: 14 GB Disk: LOTS Windows Server 2008 64-bit, Service Pack 1 SQL Server 2008, don’t know the patch level Very large data volume; initial loads about a week SOURCE SYSTEMS Oracle EBS Cognos TM1

Customer Snapshot – Boart Longyear Boart Longyear is the world’s leading integrated drilling services provider and products manufacturer for the Minerals Industry, with a substantial presence in the Environmental & Infrastructure and Energy Industries. Revenues (Millions): $1,460 Employees: 9,500 Locations: 100 Countries Industry: Drilling Products & Services ● Financials Procurement Order Management Manufacturing Inventory Costing Working Capital Service Contracts Supply Chain SW 8/11/10

Boart Longyear Architecture REPORTING TOOLS Quick Stats: 1 Production Instance of Noetix Analytics Oracle On Demand Customer. Warehouse in Customer Data Center Customer Since: 2010 Alternatives Considered: OBI EE and BI Applications Business Objects OBI EE BI Publisher Noetix Analytics Warehouse SW 5/13/11 SOURCE SYSTEMS Legacy ERP, Hyperion, Salesforce.com Oracle E-Business Suite [Clone] Oracle E-Business Suite [On Demand]

Boart Longyear Reporting Statistics

Customer Snapshot – American Tire ATD is one of the nation's largest independent suppliers of tires to the replacement tire market. It operates 84 distribution centers providing a selection of tires, wheels and related products and value-added services. Revenues (Millions): 2,700 Employees: 2,500 Locations: 37 States Industry: Distribution/Wholesaler ● Financials Procurement Discrete Manufacturing Order Management Inventory SW 5/13/11

American Tire Architecture REPORTING TOOLS DW Stats: 1 Production Instance 6 TB Warehouse on SQL Server Microsoft BI Highlights: Analysis Services Cubes Excel primary tool Microsoft Reporting Services Microsoft SharePoint Microsoft Analysis Services Noetix Analytics Warehouse Analysis Service: Cubes based on DM’s (on hand inventory is key); refreshed daily Most reporting in Excel / Pivots off of Cubes (3 people; 2 months) CPUs: 4 RAM: 14 GB Disk: LOTS Windows Server 2008 64-bit, Service Pack 1 SQL Server 2008, don’t know the patch level Very large data volume; initial loads about a week SOURCE SYSTEMS One Production Instance of Oracle E-Business Suite Custom Distributor Management System

Customer Snapshot – Invacare Invacare Corporation is the global leader in the manufacture and distribution of innovative home and long-term care medical products that promote recovery and active lifestyles. Revenues (Millions): $1,600 Employees: 6,000 Locations: 80 Countries Industry: Manufacturing ● Financials Procurement Manufacturing Order Management Inventory, Costing Working Capital Service Contracts Human Resources Payroll SW 7/13/10

Noetix Analytics Global Management Reporting (GMR) Warehouse Invacare Architecture BI APPLICATIONS Quick Stats: 2 Production Instances of EBS (NA and Europe) as well as third-party and custom data sources Live 4 years on Noetix Analytics NoetixViews for real-time reporting Customer Since: 2007 Cognos OBI EE Discoverer Noetix Analytics Global Management Reporting (GMR) Warehouse Noetix Analytics for Revenue and Profitability Analysis (IBIZ instance) Invacare ASSETS MFG Pro, JDE, Custom 2 Production Instance of Oracle E-Business Suite

Customer Snapshot – Sleeman Breweries Sleeman Breweries Ltd. is a leading brewer and distributor of premium beer in Canada and the country's third largest brewing company. Sleeman’s parent company is Sapporo Holdings Ltd. of Japan. Revenues (Millions): Privately Held Employees: 750 Locations: Ontario Industry: Distribution/Wholesaler ● Financials Procurement Discrete Manufacturing Order Management Inventory SW 5/13/11

Sleeman Breweries Architecture REPORTING TOOLS DW Stats: 1 Production Instance <1TB Warehouse on Oracle Server Microsoft BI Highlights: TBD Microsoft Reporting Services Microsoft SharePoint Microsoft Analysis Services Noetix Analytics Warehouse Analysis Service: Cubes based on DM’s (on hand inventory is key); refreshed daily Most reporting in Excel / Pivots off of Cubes (3 people; 2 months) CPUs: 4 RAM: 14 GB Disk: LOTS Windows Server 2008 64-bit, Service Pack 1 SQL Server 2008, don’t know the patch level Very large data volume; initial loads about a week SOURCE SYSTEMS One Production Instance of Oracle E-Business Suite

Why the Noetix Packaged Solution? Rapid Implementation Subject area BI maps empower users to answer their own questions Lower TCO Creating BI maps and maintaining them is resource intensive Mitigated Risk Custom projects don’t meet expectations more than 50% of the time Our Analytical solution is a packaged solution, you get a faster implementation, lower TCO, and lower risk because it isn’t a custom built solution. Noetix BI Maps with search and navigation

About Noetix BI solutions experts since 1994 Oracle E-Business Suite centric solution Certified with all leading BI Platforms 1500 customers globally So, here is my commercial break on who is Noetix for those of you who have not heard of Noetix. We have been in business for 18 years and have been providing Bi solutions for Oracle E-Business Suite customers and have over 1500 customers globally. Drop the 4th bullet about “awards” if the Industry Slide Recognition slide is used in conjunction with this one. -LM updated 3/11 – IBM partner logo SW 6/1/11 – Changed logo from Platinum to Gold PARTNERSHIPS

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