Universum Surveys 2001 — Undergraduate, MBA and Diversity Edition Tracy Lynn Van Es Claudia Tattanelli

The Universum Surveys The American MBA Edition respondents 34 schools Field period September -February The American Undergraduate Edition respondents 54 schools Field period September -February European Editions Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, The Netherlands, Norway, Spain, Sweden, Switzerland, and The United Kingdom The American Diversity Edition respondents 32 schools F ield period February-May

The Universum Survey - American MBA Edition Ideal rankings Rank 2001Rank 2000CompanyPreferred by 11McKinsey & Company20.37% 24Boston Consulting Group16.40% 37Cisco Systems15.01% 43Goldman Sachs14.93% 55Bain & Company13.61% 613Accenture*13.22% 78 Booz Allen & Hamilton 10.40% 812Intel9.93% 922Hewlett-Packard9.09% 109Morgan Stanley8.54% 1115IBM8.22% 12-Deloitte Consulting7.99% 1314Walt Disney7.95% 1411Dell Computer7.55% 15109/32AOL Time Warner Inc.7.37%

Industry Preferences among MBA´s Top 3 Industries : Management Consulting, Investment Banking, Internet/E-commerce. · A fifth of men and women alike name management consulting as the industry in which they would ideally like to work. ·The consumer goods industry is much more popular among the women surveyed than among the men, while investment banking is more likely to attract men than women. ·Venture capital, while not among the most popular industries overall, is three times more likely to attract men than women.

The Universum Survey - Undergraduate Edition Ideal rankings - All students Rank 2001Rank 2000CompanyPreferred by 123 3M11,30% 26 Amazon.com11,10% 31 Accenture10,91% 44 IBM10,36% 52 Walt Disney10,09% 65 Microsoft9,59% 722 Cisco Systems8,55% 814 BMW7,58% 974 Abbott Laboratories7,55% 10 Dreamworks7,34% 118 Andersen7,31% 129 Intel7,24% 1317 Sony7,04% 147 Coca-Cola6,59% 1533 Dell Computer6,54%

Industry Preferences among Undergrads Top 3 Industries: Engineering-Manufacturing, Healthcare/Pharmaceutical, Computer software and Internet. Among Business students the Internet, Legal and Advertising/PR industries prove most popular…Management Consulting drops from last year (8% vs.13%). Among Engineering/science students the Engineering/manufacturing Healthcare/pharmaceutical and Computer hardware and Telecommunications are at the top…..IT consulting has lost much. IT students are turning their backs on the Internet and Data consulting in favor of Computer software, Engineering/manufacturing, Computer hardware.

Ideal Employer Qualities Top 5 MBA employers differentiating factors: Competitive compensation Strong corporate culture International opportunties Top 5 Undergrad employers differentiating factors: Secure employment Good career reference What do students associate with top ranked employers?

The Universum Survey— Rank 2001CompanyPreferred by 1IBM12.62% 2Walt Disney12.26% 3Accenture11.04% 4Microsoft10.18% 5Amazon.com9.43% 6Sony8.68% 7Cisco Systems8.21% 83M7.76% 9Intel7.66% 10Coca-Cola7.21% 11Motorola7.02% 12Goldman Sachs7.01% 13Abbott Laboratories6.98% 14Yahoo!6.32% 15AT & T6.26% 16Nike5.96% American Diversity Edition 2001

Industry Preferences among students with a minority background Top 3 Industries are: Healthcare/Pharmaceutical computer software and Engineering-manufacturing  African-American students’ top 3 Industries are: Healthcare/pharmaceutical, Investment banking and Computer software  Asian - American students’ top 3 industries are: Computer software,Healthcare/pharmaceutical,Engineering Manufacturing and IT Data and Investment banking Hispanic-Latino students’ top 3 Industries are: Investment banking and Engineering Manufacturing, Management Consulting.

In your three years after business school which of the following will you prioritize? 88% 52% 48% 23% 22% 17% 13% 7% Career development Starting/ continuing a family Personal growth Fitness Travel Spending time with friends Starting a business Hobbies MBA

10% 3% 11% 3% 78% 53% 23% 21% 17% 19% 18% 4% 1% 11% 16% 18% 19% 24% 32% 54% 81% 14% 18% 14% 21% 22% 24% 50% 75% Career development Personal growth Travel Starting/ continuing a family Fitness Starting a business Spending time with friends Hobbies Volunteer work Other Business/Liberal Arts respondents Engineering/Science respondents IT respondents Diversity In your three years after business school which of the following will you prioritize?

What contributes to career development? 47% 40% 36% 29% 20% 19% 17% 19% 42% 38% 30% 23% 21% 23% 19% 13% 48% 35% 39% 18% 31% 29% 27% 11% Opportunities for ongoing education Continual challenges Variety of tasks Mentoring program (nr 2 in ADS) Cross-training Opportunity to become a specialist Job-rotation Opportunity to work internationally Business/ Liberal Arts Engineering/ Science IT Undergraduate

Communicate promotion requirements Promote experience Provide hands on training Create a learning culture Career development - What students think companies should do...

16% 14% 9% 7% 2% 29% 13% 8% 21% 4% 2% 33% 36% 31% 17% 25% 22% 12% 16% 25% 20% 7% 25% 5% 1% 45% 38% 33% 31% 27% 20% 19% 16% 41% 30% 34% 18% 25% 17% 19% 14% Balancing personal life and career Building a sound financial base Working with increasingly challenging tasks Working internationally Earning a lot of money/ becoming wealthy Reaching a senior management level Contributing to the development of society Influencing corporate strategies Becoming a specialist Owning a business Managing projects Developing new products Switching careers Other Business/Liberal Arts respondents Engineering/Science respondents IT respondents What will be your top three career goals within three years of receiving your degree ? Diversity

Promote flexibility Respect personal time Teach by example Compromise Provide additional vacation Balance lifestyle - What students think companies should do...

Salary - first job MBAs: $86,165 Undergrads: Salary Expectations - First Job MBAs: 2000$86, $90, 173 Investment Banking: $89,260 $96,915 Management Consulting: $93,171 $100,000

Expected salary, signing bonus Goldman, Sachs Cisco SystemsPfizerAmazon.comMotorola Signing bonus$21,945$14,449$15,288$15,843$14,449 Salary at first job$97,969 $86,846$88,308$90,152$86,846 Salary after 5 years$312,618$200,769$185,385$207,576$200,769 Examples of the information we provide:

36% 33% 29% 26% 30% 23% 22% 24% 33% 30% 26% 25% 23% 24% 42% 38% 27% 32% 21% 31% 27% 16% Stock options Guaranteed annual Bonus ( up ) Performance related bonus Signing bonus Tuition reimbursement Extra vacation (n ) Profit sharing Retirement plan Business/Liberal Arts Engineering/Science IT Apart from base salary, which of the following would you most prefer in your compensation package? Undergraduate

Investment banking: 71 hours 65 hours MBAs: Undergraduates: 2000: 58 hours 2000: 48 hours 2001: 57 hours (on average) 2001: 51 hours Expectations - Working Hours

What activities influence a company’s image? MBA: Summer internships On-campus recruitment Presentation by CEO Testimonials from employees Undergraduate: Summer Internships On campus recruitment Testimonials from employees On campus presentation / recruiting only the best students

What activities influence a company’s image? African-American: 1. Summer internships 2.On-campus recruitment 3. Testimonials from employees 4. Co-op Programs Asian -American: 1. Summer internships 2.On-campus recruitment 3.On-campus presentation Hispanic-Latino: 1. Summer Internships 2. On campus recruitment 3. Company sponsored events / Recruiting only the best students

What information would you like to find on a company website? MBA 1. Company history/future plans 2. Job description & requirements 3. Corporate culture 4. Recruitment process 5. Available positions “financial results is out”

What would you like to learn from an on-campus presentation? 34% 38% 28% 29% 22% 21% 20% 21% 25% 38% 30% 29% 22% 17% 19% 22% 30% 28% 24% 25% 24% 29% 18% 28% Corporate culture Job descriptions and requirements Company history and future plans Training and educational opportunities Internship information Recruitment process Compensation package Available positions Business/ Liberal Arts Engineering/ Science IT Undergraduate

Differentiation is key Put your best face forward Bring enough people Create a presence on campus Talk about the realities of work Gift and give-aways On campus Presentation - What students think companies should do...