Group B Alvarado, Aunel Cantrall, Corey Lopez, Dilcia Patronilo, Dan Veygum, Edita

Dell - Enabling human potential Supplying Great Technological Innovation Products computers, printers, smart phones, MP3 players, monitors, storage devices, server, and software. and infrastructure technology services, consulting and application services, business process services, assessment services, deployment services, design and implementation services, managed life cycle services, and financial services Ceo Michael S. Dell

External Environment Threats Slow Global Economic Growth Lower Availability of Components Large competition with HP, IBM, Lonovo, Apple Media Tablets As Substitutes for PCs Opportunities "Hardware Plus" Opportunity Emerging Markets Show Better Growth (BRIC)

Dell's Performance Strengths Greater International Expansion Starting in 2006 Strengthening of Data Storage and Network Systems Services Introduction into Tablet and Auxilary Services Market Financial Growth Weaknesses Less R&D Spending Than Competitors

Previous Challenges Build-to-order customization and cost-efficiency supply chain stopped providing strategic advantages Not enough experience in Smartphone market.

New Challenges Expanding globally into BRIC economies-- they face institutional and physical forces Manufacturing challenge in India "PC Slump" Challenge In future Dell will continue to have challenges in competing with Apple and HP in the Tablet market

Management Team Education Communication Inspiration CEO and President, used stuffed animals and plastic toys in their presentations to remind employees and customers of the “bigger picture” Ethics and Values trust, integrity, honesty, judgement, respect, courage, and responsibility Participation

Strategy Direct: Product to Customer relationship Innovations/ Acquisitions Partnerships Keep “Dell” brand image. Keep up with Apple (major competitor) in future endeavors such as wireless technologies and tablets.

Board Of Directors Michael Dell, Donald J Carty Laura Conigliaro William H. Gray Thomas W. Luce Alex J. Mandl Ross Perot Jr James W Breyer Janet F. Clark Kenneth M Duberstien Gerard J. Kleisterlee Klaus S. Luft Shantanu Narayen Executive Leaders Michael Dell Nnamdi Orakwue Dave Johnson Jeff Clark Brain Gladden Karen Quintos John Swainson Brad Aderson Steven Felice Steven Price Steven Schuckenbrock Larry Tu Dell's Leaders

Lessons Learned Managing change, and financial resources effectively Importance of investing in R&D Customer and Product diversification Task Differentiation Strong Formalization Public Large Enterprise Small & Medium Businesses Consumer Stephen J Felice President Paul D Bell President