Telling Your Carbon Story Presented by: Lisa Geason-Bauer, President Evolution Marketing /

Elements of Good Story Telling Strategic (i.e. part of an overall communications plan) Engaging & Interactive w/ audience Empowering to the “end user” Truthful & Trustworthy

What to highlight in your story Business sustainability goals How to measure these goals? Determining which tool is best for your business Which indicators make sense within your sector/type of business to report on? Internal metrics verse external metrics

Larger Business Example Outpost Natural Foods Cooperative

Second Annual (SFTA) Sustainability Report (published April 2014) Sustainability Vision: Outpost will conduct business in a way that meets not only the needs of the present generation, but also of future generations. We embrace the challenge to move our operations and actions toward sustainable models and to understand and manage our impact on this earth and in our community.

Sample Outpost Report (pg 23)

Small Business Example - Evolution Marketing

2013 Evolution Marketing data Scope 1 (direct) : miles driven in zero emission vehicle = 3,785 lbs CO2 not released Scope 2 (indirect): 2,356 kWh of electricity* {Vehicle = 1,504.9 kWh, office = kWh } 3,582 lbs CO2 Scope 2 (indirect): 1009 lbs of natural gas * = 100% renewable energy purchased through Oconomowoc Utilities Green Power Partner Program, that is Green-E certified

Other Actions In 2010 – Dug into the supply chains of the businesses that we source materials from (paper manufacturers and a variety of different printers) In 2011 – Created a company wide shipping policy

Carbon Neutral Carbon neutrality, or having a net zero carbon footprint, refers to achieving net zero carbon emissions by balancing a measured amount of carbon released with an equivalent amount sequestered or offset, or buying enough carbon credits to make up the difference