There’s lots to about Facebook

Facebook is the world's largest social network, with over a billion users worldwide Facebook est 2004: In its early days, Facebook was used by college students to stay in touch online More than ten years later: Connect online with friends, family, the broader community, the media, the ag/dairy industries. Organise events, create groups for family/social activities/sports/industry Use it as a business tool to promote & grow your business with a big audience and present a “face” to the public Proactive and reactive engagement for our industry: Allows businesses, individuals and industry opportunities to defend reputation & credibility Influence, raise your profile, build trust, campaign on issues

Don’t be afraid to speak up, you can reach a big audience and you can create change…

A tour of your home page Your home page displays a snapshot of relevant information.

To the left, you will see a list of events, messages, photos, groups and other things that may require your attention.

In the blue bar at the very top, you’ll see notifications and tools to help you quickly navigate around Facebook…. Clicking the Facebook icon will take you back to your home page, along with the Home button. Click on your name to view your Profile page. To the right of the Home button are five silhouetted icons: 1.Friend Requests 2.Messages - view any private messages a friend or group has sent you 3.Facebook notifications - all of the actions that have taken place for your account including when friends post content on your wall 4.Privacy shortcuts 5.Settings and other options The search box - You can quickly search for brands, organisations, and friends via this text box

Moving to the far right, Facebook displays links to any Pages you manage, as well as trending stories and ads.

News Feed Your News Feed is an updated list of what your friends are doing and posting. This section can be viewed by Top News or Most Recent. You can also post your updates here.

Privacy on Facebook… 1. Start with a strong password make sure that your Facebook password is strong and update your password often. 2. Privacy settings shortcuts Use the Privacy Shortcuts button to control your privacy settings, including who can see your posts, who can send you private messages and to block other users.

3. Activity Log This is one-by-one control centre where you can edit things on post-by-post basis. You can edit who can see whatever you published in the past, you can edit who can interact with you and how it appears on your timeline.

Privacy settings and tools page Here is the main privacy settings ‘hub’. You can customise who can see your posts and profile, who can contact you and who can look you up. Navigate to here from the down arrow on the far right, click Settings and click Privacy in the navigation list on the left of the page.

Posting and using Facebook There are many things that you can share with your Facebook Friends: personal updates, photos, links, and more. The things you share will appear on your Timeline, your News Feed and on your Friends' News Feeds. Let’s have a go….

Your profile page ….what others see when they look at you on Facebook

You can view how your timeline looks to the Public or to Friends by going into Settings and clicking on the Timeline and Tagging menu item on the left.

Website vs app Settings

Website vs Pages app Settings

Let’s take 15 mins to get familiar with Facebook

Profiles v Pages Profile is for your personal use, it is like talking to a friend, there is a two way flow of communication Pages is like walking into a shop. You can share what you have on offer, without anyone that follows you, giving up their personal information And.. Pages are managed by people who have personal Timelines. Pages are not separate Facebook accounts and do not have separate login information from your Timeline.

Like a friend's profile, Facebook Pages enable public figures, businesses, organisations and other entities to create an authentic and public presence on Facebook. Unlike your profile, Facebook Pages are visible to everyone on the internet by default. You, and every person on Facebook, can connect with these Pages by becoming a fan and then receive their updates in your News Feed and interact with them. Facebook Groups are the place for small group communication and for people to share their common interests and express their opinion. Groups allow people to come together around a common cause, issue or activity to organise, express objectives, discuss issues, post photos and share related content. Groups can be publicly available for anyone to join, require administrator approval for members to join or can be private and by invitation only. Like with Pages, new posts by a group are included in the News Feeds of its members and members can interact and share with one another from the group. versus “Should I create a group or launch a Page?”

Creating a page or group Web App

Some dairy pages to like: Dairy Australia Young Dairy Network Australia Australian Dairy Conference Legendairy The Dairy Kitchen Kondinin Group The Land NSW Country Hour Dairy News Australia NCDEA Dairy NSW has a closed group for Young Dairy Network NSW

Business and Facebook Social media, whether you’re an adopter, addict or a hater, is now a critical part of total communication and should form a part of your overall business strategy. BUT, if you’re going to use it for your business… Know your audience, stay on message and ENGAGE Determine who you want to connect with and why Start slowly – search for conversations and engage in meaningful dialogue Find common values and use values‐based messages to build trust. Don’t just advertise and sell or use SM as a soapbox. Recognize and respect differences and avoid conversations where you won’t move the needle….instead, help educate and inform. Think before you post – if you wouldn’t say it to someone’s face, don’t say it on SM. Admit when you don’t know Be honest and transparent: You will be held accountable Determine how you’re going to measure success Post regularly (at least 2-3 times a week)

Primum Non Nocere – first do no harm Adjust your privacy settings Be cautious about what you post and who could see it (eg. criminals casing out premises when people post about being on holidays) The internet is forever; think about what you post, who you tag and what photos you put up. What happens on Facebook doesn’t always stay on Facebook (employer, friend and industry visibility) Unverified information and upholding the law online (defamation, privacy) Confidentiality Don’t assume everyone you know is online- don’t forget to use other mediums of communication too

Some tips on your ‘personal brand’ Visibility in the online world – creating a ‘true you’ or ‘oversharing?’ Who is your audience? And who is watching? Do you want to be a voice for your industry? professional goals What language do you use? Engaging v ranting/venting Images and photos The content you share Who you associate with/follow/ what groups you join

Any Ques tions ?