WP5 UK Pilot 20 started course 18 attended workshops 2distance learners 18 completed course Use of networks – BASCA, WiRE & Wiltshire Farmstay

WP5 UK Pilot 4 new businesses 16 established businesses including 1 in Cyprus!

UK course delivery 5 workshops with guided learning between workshops - December-March Printed folder with course materials 2 online (distance) Practical workshops and lunch for networking Specialist speaker for online marketing

Key findings - participants Expectations fulfilled – support & focus Overall quality of course very high Content very useful E-marketing highest score, finance lowest Face to face workshops suited best Distance learners satisfied - flexibility

Of most benefit Connecting with other WERTs E-marketing workshop Helpful guided discussions Following up on areas of interest Focus for more efficient business Understanding SWOT Financial guidance

Course resources “A really sound introduction for starters & those in established businesses” “Extremely useful to have all this information to refer back to along with workshop notes” “The optimisation workshop was excellent & so very necessary in today’s environment”

Online “As an online distance learner I found the course very user friendly and extremely helpful.”

Key findings Timing about right but some suggested start earlier October, 10am for B & Bs 2 new case studies on Destinet & 5 more written All felt inspired to develop their business & would recommend to others

Suggested topics More technical practical sessions e.g. financial spreadsheets More follow up on social media & optimisation – needs to be updated as changes

Intentions after training Continue to network Use social media, improve website Use the business plan Expand the business Financial controls & cost reduction Apply for grants

Teacher feedback Very high quality course, content & teacher guide Very supportive group – willing to share & chat! Additional support distance learners & new starts Length & timing about right Informal assessment needed for busy people

Teacher feedback Practical e-marketing workshop with specialist worked well (video) More time for follow up More time for practical finance support Could be offered as accredited course to women in rural businesses

Keeping in touch Contact in June re benefits of course More training on social media and spreadsheets Case studies Press release Destinet and facebook contact Interest in hosting mobility