Presenters: Karen McPhail-Bell Professor Bronwyn Fredericks Acknowledgements: Dr Mark Brough (co-Author) Dr Chelsea Bond Institute for Urban Indigenous Health Queensland University of Technology

PhD positioning Significance of Ottawa Charter Image from AFAO:

Postcolonial standpoint Critical discourse analysis 6 papers, 5 themes (provided by WHO) Conference organisation Image from Powercube:

Strengthening Communities (England) Creating Environments for Health (Canada) Learning and Coping (France) Reorienting Health Services (Italy) Reorienting Health Services (Denmark) Building Healthy Public Policies: Focus for a New Public Health (U.S.A.)

Colonial context of Ottawa Conference Normalisation of a Western view of health Exclusionary tactics re: non-Western views “The conference was primarily a response to growing expectations for a new public health movement around the world. Discussions focused on the needs of industrialized countries, but took into account similar concerns in all other regions” Language: collective view of humanity and health Stories that mattered from wealthy industrialised nations Membership categories – homogenous identity versus distinguished Camouflage the hierarchical global order of power Homogenous Western “we” and non-Western “other”: marginalised become central yet excluded objects Positive HP positioning normalised intervening onto weak/powerless ‘other’ “Interpretive repertoires” of individualism Ambivalence – ‘colonial mimicry’ Normalised Western individualistic neo-liberal assumptions Exclusion of developing nations and Indigenous people

Western/colonizer centric worldviews, e.g. “The conference was primarily a response to growing expectations for a new public health movement around the world. Discussions focused on the needs of industrialized countries, but took into account similar concerns in all other regions” Contradicts Ottawa Charter as progressing the Alma Ata agenda?

Language: Collective view of humanity and health Membership categories: United identity versus distinguished Hybrid space: Marginalised become central yet excluded objects Western “we” and non-Western “other”: “Interpretive repertoires” Normalised Western individualistic neo-liberal assumptions Image from Boundless:

Stories that mattered from wealthy industrialised nations Camouflage the hierarchical global order of power Positive HP positioning normalised intervening onto weak/powerless ‘other’ Ambivalence – ‘colonial mimicry’ Exclusion of developing nations and Indigenous people Image from

Reflexive practice crucial to health promotion – including history Applied HP’s intention for HFA to HP’s development process Further consideration & action to practice health promotion’s own principles and values on itself