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New Rules…New Tools Ground breaking changes No longer is mobile just a way to get one time donations. The new standards that take effect today will allow you to build your donor list in a way never before possible. Opt-in donors immediately upon the initial text donation. Ongoing communication Reoccurring monthly ask. Capture critical donor data via mobile.

Social Media Overview and Lessons Learned Effective February 2, 2009 all Text Donations include Auto Opt-in (15minutes) 1.One time donation with opt-in and 4 messages per month including ask. 2.Example: Set up Opt-in Program 3.Example: Send up to 4 messages every month including one ask (mobile user only has to reply to ask with YES to donate) New Donor Data Collection System via Mobi-Web (15minutes) 1.WAP- Donor Data collection 2.How to create a donor data collection Campaign on mGive 3.Example: Video of ASPCA WAP push example and donor data in mGive. Facebook Upgrades (15-minutes) 1.How to create and send to drive Facebook participation 2.Example: User Links from directly to your organization on mGive application 3.Example: User adds mGive to their profile 4.Example: User invites 20 friends Webinar Agenda

2009 -The year of Mobile Giving Think of online giving 10 Years ago. What can we learn? What can we expect?

Remember the History of Online Giving in the US! In 1997 a handful of NPOs launched with no real measurable results. Online giving started with a few more serious effort in In year two (1998) the entire channel only raised $300K. Many were skeptical that this new technology would work in the traditional world of fundraising. In year three (1999) there was quite an increase as donors gave $10 million online due to increased comfort levels with online transactions in general. In 2007 US online donors gave $10.44 Billion

As donors became comfortable with the technology donation revenues skyrocketed! Source: Harvard University Initiative on Social Enterprise and tedhart.com

Reach more donors with Mobile Sources: NCTA, CTIA. MMA and Pew Research.

What nonprofits can learn from Obama's win Popularity of Text Messaging. Obama's embrace of text messaging reflects the medium's growing popularity as a branding and marketing tool. In June, million people, or 52% of U.S. mobile subscribers, sent a text message, according to M:Metrics Inc. The power of Social Networking. Obama's YouTube videos, for example, were watched 90 million times, his social-networking site recruited 8 million volunteers and he amassed more than 2 million supporters on Facebook, alone. Micro-Donations work! Obama raised a record-setting $605 million for his campaign-mostly from small, $10 and $25 donations from 3.1 million donors Put all these things together and you get:

Things to Remember when planning a new media strategy Be consistent with your message Create a movement around your cause, not just awareness for your group Use multiple forms of electronic communication simultaneously Partner with groups fighting for the causes you champion Make your site a portal for action Use social media to ask people for their input and help in solving the social problem at the core of your mission

Happy Anniversary Mobile Giving! 1 year anniversary of Mobile Giving 1 st year outpaced 1 st year of online giving success with one time gifts Feb 2, Now you can collect donations and capture donor data/ establish an ongoing relationship. In the past the gift was the end of the relationship. Now it’s the beginning.

Let’s take a look at a classic mobile donation from Stand Up to Cancer

Message flow with auto opt-in! To : Message: STAND Reply : Message: YES To confirm your $5 donation to Stand up to Cancer please reply with YES Visit SUTC.org/T or text HELP. Text STOP to cancel. Thanks! $5 will be charged to your phone bill. Txt STAND and give up to 5 times. Info? Visit su2c.org/T or txt HELP. STOP to cancel.. Thanks for supporting the Stand Up To Cancer. Up to 4/msg/mo. To Optout reply STOP. Other charges may apply.. User Sends STAND User gets request for confirmation User Sends YES User gets Opt-n notification User gets Donation Confirm NEW

After the initial mobile donation you may send up to 4 messages every month including one Ask! Stand Up to Cancer: Reply now with YES. To confirm a $5 donation and have the charge added to your mobile bill. Help make Cancer History! Stand Up to Cancer: 1 in 4 men will be diagnosed with Prostate cancer. Make sure to get screened! Go to SUTC.org for details and info! Stand Up to Cancer: Make sure to watch our TV special on ABC at 9pm ET. Visit SUTC.org for more info today!! Organizational updates, critical info and success reports. Issue event invites. and drive participation. Donor Data Collection Stand Up to Cancer: Thanks so much for your help. Learn how to volunteer and or just stay informed. Click this link Monthly Ask!!! Donor Simply replies YES to give $5!

How to use new mGive tools! Alert Messages Monthly Ask Donor Data Collection

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