CHLOROS

PRESENTED BY RESMI.PANTONY.P.TARUN PETERRINNU THOMASAUGUSTINE NIRMALSHERIN LEE JOSEPH

GREEN MARKETING

CONTENTS Introduction Reasons for green marketing Evolution of green marketing Why is green marketing chosen by most marketers 3 keys to successful green marketing Marketing mix of green marketing

Benefits of green marketing Paths to greennessMarketing strategiesChallengesExamplesDo thisConclusion

According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. DEFINITION

REASONS FOR GREEN MARKETING Increase in pollutionDepletion of ozone layerLimited resources and unlimited wantsImpact of natural calamitiesClimate change

Evolution of Green Marketing First phase “Ecological” Second phase “Environmental” Third phase “Sustainable”

WHY IS GREEN MARKETING CHOSEN BY MOST MARKETERS Opportunity Social responsibility Governmental pressure Competitive pressure Cost reduction

3 KEYS TO SUCCESSFUL GREEN MARKETING Being genuine Educating your customers Giving your customers an opportunity to participate

MARKETING MIX OF GREEN MARKETING ProductPricePlacePromotion

BENEFITS OF GREEN MARKETING It saves money in the long run, though initially the cost is more.Individuality Most of the employees also feel proud and responsible to be working for an environmentally responsible company. Good customer reaction

PATHS TO GREENNESS Adopt new technology or modify existing technology/ process Establish a system that will lead to environment al safety norms. Using more environment -friendly raw materials at the production stage itself. Explore possibilities of recycling of the used products

Marketing Strategies Plan results evaluation Implement marketing strategies Develop a marketing plan outlining strategies with regard to 4 P's Marketing Audit (including internal and external situation analysis)

CHALLENGES Green products require renewable and recyclable material, which is costly Requires a technology, which requires huge investment in R & DWater treatment technology, which is too costly Majority of the people are not aware of green products and their uses Majority of the consumers are not willing to pay a premium for green products

DO THIS Less use of polytheneLess use of mobile phones Crush plastic bottle after use Use disposable itemsLove natureSave waterSave fuelAvoid smokingMany more…..

CONCLUSION Firms have a great impact on the natural environment Consumers lay too much responsibility on industry and government Firms alone cannot lead the green marketing revolution Consumers and industrial buyers have ability to pressure organization to integrate environmental factors.

THANK YOU