Lessons from a Successful Wellness Launch. 2 An Industry in Flux Background.

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Presentation transcript:

Lessons from a Successful Wellness Launch

2 An Industry in Flux Background

3 No “Sneaker Programs” lesson: Make It Meaningful

4 Savings Sell Easier than Investments lesson: Reallocate When Possible

5 The Top-Down Approach Has its Limitations lesson: Drum Up Grassroots Support

6 Local & Firm-wide Committees Branded Program Comprehensive Wellness Website Biometric Screenings Online H.R.A. Phone Coaching Onsite Programs (vary by location) Soft Incentives Year 1: Launch Components

7 Local Flavor Trumps Centralized Command lesson: Buy-In Begins at Home

8 Identify Key Constituencies to be Represented lesson: Seed Committees Strategically

9 Local & Firm-wide Committees Branded Program Comprehensive Wellness Website Biometric Screenings Online H.R.A. Phone Coaching Onsite Programs (vary by location) Soft Incentives Year 1: Launch Components

10 The Fox Wellness Brand

11 Local & Firm-wide Committees Branded Program Comprehensive Wellness Website Biometric Screenings Online H.R.A. Phone Coaching Onsite Programs (vary by location) Soft Incentives Year 1: Launch Components

12 Let Cost-Benefit Analysis Lead to Fine Tuning, not the Chopping Block lesson: Keep Core Components Flexible

13 Local & Firm-wide Committees Branded Program Comprehensive Wellness Website Biometric Screenings Online H.R.A. Phone Coaching Onsite Programs (vary by location) Soft Incentives Year 1: Launch Components

14 Self-Defense Skills Can Cut Healthcare Costs lesson: Arm Them with More Than Info

15 What Works with Yoga May Not Work with Stress Management lesson: Know Your Corporate Culture

16 Local & Firm-wide Committees Branded Program Comprehensive Wellness Website Biometric Screenings Online H.R.A. Phone Coaching Onsite Programs (vary by location) Soft Incentives Year 1: Launch Components

17...at least Not in Year One lesson: Financial ROI Isn’t Everything

18 Focus Your Audience lesson: Keep It Simple

19 H.R.A. Time Limits Commitment-Based Incentives More Self-Directed Options Office Manager Accountability Year 2: Assess & Adjust

20 Eliminate Invitations to Procrastinate lesson: Urgency Motivates Action

21 H.R.A. Time Limits Commitment-Based Incentives More Self-Directed Options Office Manager Accountability Year 2: Assess & Adjust

22 “Pledge” to Build a Continuum lesson: Motivate for Sustained Involvement

23 H.R.A. Time Limits Commitment-Based Incentives More Self-Directed Options Office Manager Accountability Year 2: Assess & Adjust

24 Full-Time Wellness Staffer Non-Compliance Penalties Health Fair Vending Machine Calorie Counts In-House Newsletter Wellness Communications Consultant Reprise Financial Wellness Promote Healthy Workplace Award Year 3: Options Under Consideration

25 Signify that “Wellness” Matters lesson: Titles Confer Power

26 Full-Time Wellness Staffer Non-Compliance Penalties Health Fair Vending Machine Calorie Counts In-House Newsletter Wellness Communications Consultant Reprise Financial Wellness Promote Healthy Workplace Award Year 3: Options Under Consideration

27 Full-Time Wellness Staffer Non-Compliance Penalties Health Fair Vending Machine Calorie Counts In-House Newsletter Wellness Communications Consultant Reprise Financial Wellness Promote Healthy Workplace Award Year 3: Options Under Consideration

28 Not All Populations Reflect National Averages lesson: Use Your Data

29 Full-Time Wellness Staffer Non-Compliance Penalties Health Fair Vending Machine Calorie Counts In-House Newsletter Wellness Communications Consultant Reprise Financial Wellness Promote Healthy Workplace Award Year 3: Options Under Consideration

30 Personal Finances Affect Wellness lesson: Money Matters

31 Full-Time Wellness Staffer In-House Newsletter Wellness Communications Consultant Non-Compliance Penalties Health Fair Vending Machine Calorie Counts Reprise Financial Wellness Promote Healthy Workplace Award Year 3: Options Under Consideration

32 Wellness Benefits Bolster Recruiting & B2B Efforts lesson: Recognition Helps Externally

33 Good P.R. Gets Management Support lesson: Recognition Helps Internally

34 Questions

Lessons from a Successful Wellness Launch