Marketing Collections The Influence of Corporate Trends on Libraries by Erin Flynn and Kathleen Spale.

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Presentation transcript:

Marketing Collections The Influence of Corporate Trends on Libraries by Erin Flynn and Kathleen Spale

Increasing Importance of Marketing History Definition Current Trends

Corporations of Focus Borders / Barnes and NobleRedbox Tangible vs. Virtual Aspects

Overall Design Can you guess which photo is the library?

Bad Design

Good Design

Displays

Refreshments

Posters

Websites

Blogs

Facebook / Twitter

Common Features 2.0

E-Newsletters

Library Automation

Discussion Questions Do you think libraries should borrow the marketing techniques of for-profit corporations? Have you read or seen any other new marketing trends in libraries? How does marketing collections help fulfill libraries’ missions to their communities?

References Amazon. [accessed October 29, 2010]. Borders. borders&jkId=8a8ae4cc2a07be2c012a e4ded&jt=1&jadid= &js=1&jk=borders&j sid=20516&jmt=1&&gclid=COWk-5ql-aQCFQFoKgod7lLYgw [accessed October 29, 2010]. Chmura, Chris. “Library Cuts Hours, Adds Vending Machine.” pinellas/library-vending-machine [accessed October 29, 2010]. Circle, Alison. “Marketing Trends to Watch.” Library Journal 134, no. 16 (October 1, 2009): DeNoirmont, Patrick. “Vending Machines Serve Up Helping of Books.” [accessed October 29, 2010]. Duncan, Ross. “Smarketing: Smarter Marketing for Libraries.” APLIS 22, no.4 (December 2009): Kanto-Horning, Susan. “Self-Service to the People.” Library Journal 134, no.13 (August 2009): Lenox, Marianne. “Using Social Networks to Create Powerful Learning Communities.” Computers in Libraries 30, no. 7 (September 2010): Mazzar, Rochelle. “Libraries and Social Media.” Access 16, no.1 (Winter 2010): Orland Park Public Library. [accessed October 29, 2010]. Rhiger, Mindy. “Bookstores vs. Libraries.” [accessed October 29, 2010]. Rippel,Chris. “What Libraries Can Learn from Bookstores: Applying Bookstore Design to Public Libraries.” [accessed October 29, 2010].