“Smart entrepreneurs are now doing deals in 140 characters or less” By: Jennifer Alsever Presented By: Joshua Sanchez & Peter Rector

Twitter Background  Created in March 2006 by Jack Dorsey  Headquarters in San Francisco, CA  Online social media and micro-blogging service  Enables users to send/receive 140 character messages better known as “Tweets”  Has nearly 400 million users world wide in 6 years  Generated revenues of nearly 140 million (2010)  One of the fastest growing companies in the world  The fastest growing social Media Site  Definition of Twitter: 1.) A short bursts of inconsequential information 2.) Chirps from birds

Players Involved  Kris Drey:  Vice President of Product Marketing at Fliqz  13 years of Web Site experience  Founded vidcompare.com  Compares video platforms  Fliqz:  Online video hosting service  20 Employees  Located in Emeryville, CA  Small budget firm  Only $15,000 towards marketing a year

Continued…  Fliqz: In just 3 had:  1,358 followers  21 new sales leads  One $6,000 a year contract landed  And another free way to market to the masses  Only cost to using twitter is the cost of your time  Kris Drey, VP of Marketing, estimates 8 hours a week on twitter  The equivalent of 2% Marketing Budget per year

More Players  Frank Horbelt  Founder of 52Teas  Small retail store located in Wichita  More than doubled sales of handcrafted teas  In 2007 one or two packages were shipped every two/three weeks  Currently “we ship 52 packages a week”  Ashleigh Cole  Operations manager at Mission Pie bakery  Tweets info on seasonal organic pies  Commonly sells out

Continued Success  Brent Arslaner  Vice-president of marketing at Unisfair  Limited twitter usage to thirty minutes a day  Focused on relevant “tweets” such as “event canceled”  Found: 160 key analysts, partners, prospective clients, bloggers etc.  Found potential client, sales team closed deal almost immediately

Potential Hazards  Time-suck  Easy to waste resources  Filters are not perfect  Name theft  Competitors may use it to their advantage  Option to sign up with any available name  Search “Starbucks”, results vary

Twitter Culture  Avoid overly aggressive “tweeting”  Be responsive  Stick to core vales  Maintain relevance

Thanks for listening