1 April 10, 2008 iSa – iTouch Speech assistant CS 410 Blue Team Brad Travalgio Dominic Eldridge Mark Mahn Matthew Salyer Scott Seto Scott Wood CS410 Blue Team

iSa Communication is difficult when speech is misunderstood. March 6, CS410 Blue Team April 10, CS410 Blue Team

Who may need iSa? 49,000,000 Americans have a speech disorder The largest population of challenged Americans Office of Official Publications, Texas Tech University March 6, CS410 Blue Team April 10, CS410 Blue Team

Social Participation From University of San Francisco Disability Statistics Center- Is the Status of People with Disabilities Improving?(Abstract 21)May 1998 CS410 Blue Team 4 April 10, 2008

Causes Causes include: Stroke Head Trauma Cerebral Palsy Hearing Loss Stuttering March 6, CS410 Blue Team April 10, CS410 Blue Team

March 6, 2008CS410 Blue Team6 Effects Those affected by speech disorders suffer negative social effects when they are unable to: Express feelings Obtain quality employment In addition, the effects of speech disorders may lead to decreased self-esteem. March 6, 2008 CS410 Blue Team6 Health and safety are at risk when they are unable to: Indicate an emergency Communicate their condition and needs to others April 10, 2008 CS410 Blue Team 6

iSa in action (1) When you can't be understood iTouch with iSa installed (2) Use iSa to choose phrases or words (3)Let iSa be your voice March 6, 20087CS410 Blue Team 7 April 10, 2008

MFCD 8 April 10, 2008 CS410 Blue Team

MFCD Prototype 9 April 10, 2008 CS410 Blue Team

Goals 10 April 10, 2008 CS410 Blue Team Develop a Portable Speech Assistant Allow Customization (i.e. Shorthand, Themes)‏ Provide User-Friendly Features Test the Solution Market the Solution

Phase 0 11 April 10, 2008 CS410 Blue Team Conception  Develop Project Team  Define Problem Planning  Determine Roles  Plan Website  Initial Research (Design,Marketing,Competition,Risks)  Begin Planning Solution‏

Phase 0 12 April 10, 2008 CS410 Blue Team Feasibility Presentation  Planning  Design  Technical Planning  Design Plan  Technical Plan  Financial Plan  Marketing Plan

Phase 0 13 April 10, 2008 CS410 Blue Team Milestones SBIR Phase 1

Phase 0 Org Chart 14 April 10, 2008 CS410 Blue Team

Phase 1 15 April 10, 2008 CS410 Blue Team Planning  Develop project team  Define communication methods Requirements  GUI requirements  Database requirements  Software requirements

Phase 1 16 April 10, 2008 CS410 Blue Team Setup  Development Environment Design  Prototype Development  Prototype Testing SBIR Phase 2

Phase 1 Org Chart 17 April 10, 2008 CS410 Blue Team

Phase 2 18 April 10, 2008 CS410 Blue Team Develop Project Team Planning  Communication  Functional Level Requirements Requirements  Documentation  Design

Phase 2 19 April 10, 2008 CS410 Blue Team Set-up  Development Environment  Servers Design  GUI screens  Database  Software

Phase 2 20 April 10, 2008 CS410 Blue Team Development Testing User documentation Beta release

Phase 2 Org. Chart 21 April 10, 2008 CS410 Blue Team

Phase 3 22 April 10, 2008 CS410 Blue Team Develop Project Team Hire new Personnel Setup  Workstations  Phones Advertising  Beta Testing  Contact local schools Website

Phase 3 Org Chart 23 April 10, 2008 CS410 Blue Team Lawye rs

Management Plan CS410 Blue Team April 10,

Evaluation Plan Time - Measured against baseline Project Plan Cost - Measured against budget plan by phase Scope - Measured against requirements document Quality - Measured by customer purchase rate and satisfaction CS410 Blue Team April 10,

Evaluation Phases Phase 0  Idea developed  Project website developed  Funding secured Phase 2  Product design  Software module development  Software module testing  Integration testing  Finished product Phase 1  Prototype design  Working prototype  Initial customer demonstration Phase 3  First sale completed  Product released  Marketing plan developed  Successful marketing  New contracts acquired CS410 Blue Team April 10,

April 10, 2008 CS410 Blue Team 27 Funding Plan Department of Health and Human Services Phases I & II: $325,000 award from the “Innovation Research Grant to Promote the Health of People with Disabilities” Phase III: Venture Capitalist Investors

April 10, 2008 CS410 Blue Team 28 Phase 1 Budget Hardware Resources ProductQuantityCost Per UnitTotal DELL PowerEdge SC14301$729 25' CAT6 Network Cable1$25 Total:$752 Personnel Resources TitleHourly RateHoursTotal40% Overhead Financial Specialist$20536$10,720$15,008 Marketing Specialist$20536$10,720$15,008 Product Manager$20260$5,200$7,280 Project Manager$25536$13,400$18,760 Risk Specialist$20536$10,720$15,008 Software Specialist$20399$7,980$11,172 Technical Specialist$20260$5,200$7,280 Webmaster$20260$5,200$7,280 Total:$96,796

April 10, 2008 CS410 Blue Team 29 Phase 2 Budget Hardware Resources ProductQuantityCost Per UnitTotal DELL PowerEdge 2950 III10$1,299$12,990 Macintosh Workstation1$1,300 Windows Workstation1$1,300 Linux Workstation1$1,300 UNIX Workstation1$1,300 Cisco 2800 Series Router1$1,450 25' CAT6 Network Cable15$25$375 iTouch10$250$2,500 iTouch USB Cable10$3$30 iPhone10$400$4,000 iPhone USB Cable10$3$30 iTouch Speakers10$13$130 Total:$26,705

April 10, 2008 CS410 Blue Team 30 Phase 2 Budget Personnel Resources Title Hourly Rate HoursTotal40% Overhead HR Manager$261040$27,040$37,856 Product Manager$26504$13,104$18,346 Project Manager$ $28,600$40,040 Software Engineer 1$26774$20,124$28,174 Software Engineer 2$26774$20,124$28,174 Technical Specialist$26504$13,104$18,346 Webmaster$26774$20,124$28,174 Total:$199,113

April 10, 2008 CS410 Blue Team 31 Phase 3 Budget Hardware Resources ProductQuantityCost Per UnitTotal DELL Precision 3707$699$ ' CAT6 Network Cable7$25$175 Total:$5068

April 10, 2008 CS410 Blue Team 32 Phase 3 Budget

April 10, 2008 CS410 Blue Team 33 Out Years Budget Out Years Resources TitleHourly RateHours Per YearTotal40% Overhead Administrative Assistant$122080$24,960$34,944 Bookkeeper$202080$41,600$58,240 Customer Support 1$122080$24,960$34,944 Customer Support 2$122080$24,960$34,944 Customer Support 3$122080$24,960$34,944 Operations Manager$342080$70,720$99,008 Total:$297,024

April 10, 2008CS410 Blue Team 34 Projected Annual Sales

Break Even 35 April 10, 2008 CS410 Blue Team

Marketing Plan 36 April 10, 2008 CS410 Blue Team Primary Market  2.6 million Americans who have difficulty having their speech understood Secondary Markets  2.4 million Americans who use English as a second language  2.3 million iPhone's sold

Marketing Plan 37 April 10, 2008 CS410 Blue Team How can you hear about iSa?  iTunes  iSa Website  Beta Testing reviews

Marketing Plan 38 April 10, 2008 CS410 Blue Team We will offer more than the competition.

Marketing Plan 39 April 10, 2008 CS410 Blue Team Where we really separate ourselves!

Risks A – Difficult to type B – Difficult to afford C – Hardware becomes outdated D – Database entry causes delays April 10, 2008 CS410 Blue Team 40

Difficult to Type 20% of those with speech disabilities also have major physical disabilities. Mitigation: iSa will have image groupings that allow the user to press the image to have the iSa speak a set phrase, instead of requiring large amounts of typing. American Speech-Language-Hearing Association (ASHA)‏ 41 CS410 Blue Team April 10, 2008

Difficult to Afford 60% of Americans have private health plans. Most health plans do not cover "speech-language pathology," "speech pathology," "speech therapy," "hearing care," or "audiology." Mitigation: The iSa will have a selling point of $100, making it more affordable then the competition. Census.gov 42 CS410 Blue Team April 10, 2008

Outdated Hardware It is inevitable that the hardware will become outdated. The software will need to be ported to the new hardware when the time comes. Mitigation: The coding of iSa will be designed to be ported from one device to another. 43 CS410 Blue Team April 10, 2008

Database delays Filling a database is time consuming. This presents a large possibility for delays. Mitigation: iSa will use SQLite which has a “zero-configuration” database. Lowers the time for setting up the database for entry, providing more time for data entry. 44 CS410 Blue Team April 10, 2008

Return on Investment The customer will gain a tool that will aid in communication and help to improve their overall quality of life. 45 April 10, 2008 CS410 Blue Team

Return on Investment Providing a solution to make life better for people with speech disorders. 46 April 10, 2008 CS410 Blue Team

Resources Office of Official Publications, Texas Tech University. tmlhttp:// tml University of San Francisco Disability Statistics Center American Speech-Language-Hearing Association (ASHA) ‏ US Census Bureau Communication Disorders, Psychology Today. March 6, CS410 Blue Team 47 April 10, 2008 CS410 Blue Team

The Numbers Guy Welcome to the National Aphasia Association BRSS Dyslexia Stuttering: New Research: Vanderbilt Find Link to Emotions Americans with Disabilities: 2002 (P70-107) May 2006 Current Population Reports by Erika Steinmetz Census.govFact Finder- English as a second language. qr_name=ACS_2006_EST_G00_S1601&-ds_name=ACS_2006_EST_G00_&- redoLog=fals March 6, 2008CS410 Blue Team 48 Resources 48 April 10, 2008 CS410 Blue Team