Copyright © 2008 School Nutrition Association. All Rights Reserved. National School Breakfast Week March 2-6, 2009

Copyright © 2008 School Nutrition Association. All Rights Reserved. Key Message By eating school breakfast every day, kids get the energy they need to ‘power up’ for a day of learning and achievement.

Copyright © 2008 School Nutrition Association. All Rights Reserved. Theme – Power Up with School Breakfast Features a team of School Breakfast Superheroes who introduce students to the importance of eating school breakfast every day. Using a series of interactive tools and activities, students learn about the importance of eating healthy, eating a variety of foods and being active. By eating school breakfast, students can power up to become superheroes themselves.

Copyright © 2008 School Nutrition Association. All Rights Reserved. NSBW Results PR for ‘Fuel Your Imagination’ generated 3.41 million media impressions Rocket Race –17, 000 fuel credits were cast –Bagelstar Galactica won with 47% of the fuel credits. –285,000 page views –42,000 visitors –57,000 pieces of marketing collateral downloaded –18,813 toolkits (2,000 more than 2007)

Copyright © 2008 School Nutrition Association. All Rights Reserved. NSBW 2008 – Results Creative Writing Contest Ran from November 1 – December 31, 2007 Over 75 entries Winning Entries –Thunderboy’s Story Josue, Grade 5, NC –Jacob Learns a Lesson Kun, Grade 7, VA –Smart Foods Kristen, Grade 10, MI

Copyright © 2008 School Nutrition Association. All Rights Reserved.

Copyright © 2008 School Nutrition Association. All Rights Reserved. The official school breakfast website Downloadable activities sheets for kids including: –Fill in the blank comic strip –Fun nutrition and breakfast facts –Coloring sheets –And much more… Find out more about the school breakfast superheroes in the ‘Hall of Breakfast’

Copyright © 2008 School Nutrition Association. All Rights Reserved. Design Your Own School Breakfast Superhero Contest Design contest open to students nationwide Students should create their own school breakfast superhero and explain how their super powers will help kids ‘Power Up’. 3 winning superheroes get professionally illustrated on

Copyright © 2008 School Nutrition Association. All Rights Reserved. Design Your Own School Breakfast Superhero Contest How it works Students (Grades 1-12) submit a sketch or drawing of a school breakfast superhero They can submit a traditional sketch or drawing, or use computer software to design their superhero They need to fill out the contest entry form, name their school breakfast superhero and tell us how their super power helps kids ‘power up’ For full contest rules and more info, visit

Copyright © 2008 School Nutrition Association. All Rights Reserved. Design Your Own School Breakfast Superhero Contest 2 levels of judging 1) Local judging (school level) Consider judging local contest by grade level and perhaps giving small prizes A maximum of 3 winners per school can be sent to SNA headquarters for national judging SNA will not accept submission directly from students. School nutrition staff or a school official must send in the 3 winning entries. For full contest rules and more info, visit

Copyright © 2008 School Nutrition Association. All Rights Reserved. Design Your Own School Breakfast Superhero Contest 2 levels of judging 2) National judging (SNA headquarters) Contest entries will be accepted at SNA headquarters between January 1 – March 20, national winning school breakfast superheroes will be chosen Winning superheroes will be professionally illustrated and displayed at For full contest rules and more info, visit

Copyright © 2008 School Nutrition Association. All Rights Reserved. Power Meter Participation Sweepstakes Download the Power Meter to help track breakfast participation Tell us how you plan to celebrate NSBW and how ‘Power’ impacts NSBW participation Submit your completed Power Meter to SNA and be entered into the sweepstakes Power Up’ sticker sheets will be randomly awarded to entrants in January, February and March For more information and to download the power meter, visit

Copyright © 2008 School Nutrition Association. All Rights Reserved. Meet the School Breakfast Superheroes

Copyright © 2008 School Nutrition Association. All Rights Reserved. EGGBOT CRUNCH MR BREAKFAST FRUIT AVENGER YOGURL SANDWICH SENSEI School Breakfast Superheroes

Copyright © 2008 School Nutrition Association. All Rights Reserved. Mr Breakfast Favorite Breakfast Food: Low fat milk – any flavor as long as it is cold Power Up! Tip: Eat School Breakfast – it will power you up for a day of learning and achievement

Copyright © 2008 School Nutrition Association. All Rights Reserved. Susie Powers – Sandwich Sensei Favorite Breakfast Food: Egg and low-fat cheese on a whole wheat muffin Power Up! Tip: See if your school serves breakfast in ‘Grab and Go’ bags – they are perfect for powering up on the move.

Copyright © 2008 School Nutrition Association. All Rights Reserved. Crunch Favorite Breakfast Food: Whole grain toast and cereal Power Up! Tip: Power up with whole grains as they contain many healthful components, including fiber, starch and many vitamins and minerals.

Copyright © 2008 School Nutrition Association. All Rights Reserved. Fruit Avenger Favorite Breakfast Food: Strawberries Power Up! Tip: 5-a- day! Eating fruit at breakfast gives you a head start on the 5 portions of fruit and vegetables you should eat every day.

Copyright © 2008 School Nutrition Association. All Rights Reserved. Yogurl Favorite Breakfast Food: Yogurt (Duh!) Power Up! Tip: Calcium rich dairy foods such milk, yogurt and cheese are excellent breakfast foods and they are essential to help Power Up your bones.

Copyright © 2008 School Nutrition Association. All Rights Reserved. Eggbot Favorite Breakfast Food: Eggs Power Up! Tip: Powering up with School breakfast provides 25% of your recommended daily allowance of protein, calcium and iron, vitamins A and C and calories as well as meeting the Dietary Guidelines for Americans.

Copyright © 2008 School Nutrition Association. All Rights Reserved. Tools and Info Expanding Breakfast Course now online April issue of SNA’s magazine Member site – Permission form for logo usage – Menus for NSBW based for 5 breakfasts – Toolkit with ideas and instructions – Power Meter tracker sweepstakes – Backpack brochures for students and parents – Downloadable presentations & press release – Activity sheets – Banner ads for school web sites

Copyright © 2008 School Nutrition Association. All Rights Reserved. Tools and Info Official web site Breakfast.org Education session at ANC Philly Official Breakfast merchandise from Emporium –Posters, pencils, balloons, mugs, aprons, t-shirts, activity books, bags, rulers… SNA’s Marketing Center School Breakfast Webinar in November

Copyright © 2008 School Nutrition Association. All Rights Reserved. Ideas for our Schools Brainstorming questions: Create a School Breakfast celebration day and invite the media to attend. What would our celebration day include? How can we use this campaign to drive awareness of the importance of a healthy school breakfast? How can we involve students, parents, teachers and administrators?

Copyright © 2008 School Nutrition Association. All Rights Reserved. Ideas for our Schools Make Breakfast Superhero costumes Create a judging panel composed of students, school nutrition staff and teachers to judge the creative writing contest Use the activity sheets available at and give them out each day at breakfast Decorate the cafeteria with School Breakfast Superhero themed materials Invite parents in for breakfast during NSBW

Copyright © 2008 School Nutrition Association. All Rights Reserved. For More Information April issue of School Nutrition magazine Member web site Student web site Session at ANC Philly School Breakfast Booth at ANC SNA Marketing Center

Copyright © 2008 School Nutrition Association. All Rights Reserved. Thank You!