Online Users Survey April 2007. Agenda Executive Summary Sample Profile Internet Usage Habits Entrepreneurship Trends Final Thoughts.

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Presentation transcript:

Online Users Survey April 2007

Agenda Executive Summary Sample Profile Internet Usage Habits Entrepreneurship Trends Final Thoughts

Executive Summary Online shopping is the third most popular Internet activity after searching for information, and This is made possible by high credit card usage – 74% A key enabler is broad band adoption – 66%, helping in a better shopping experience At another level, 66% of the survey group have entrepreneurial desires, with 78% keen on a part-time business proposition

Sample profile Sample size : 82 All Active Online Users

Sex

Age Dispersion

Household Income

Profession

Area of Specialization

Managerial Level

Internet Connection

User Habits

Time Spent on the Net Everyday Almost half spend > 3 hours on the net everyday! That’s a lot of time, a part of which can be used for starting an e-commerce business

Source of Net Access The office is a major source of net access, much for personal use, especially during cricket matches

Net Usage Online shopping is a key activity amongst the survey audience

Payment Mode for Shopping Online Folks are not averse of using their credit card on the net, in spite of the potential fraud

Entrepreneurship

Want to start own business Two out of three folks feel that the grass is greener on the other side

What’s holding you back? Lots of seemingly valid reasons not to start though !

Wanted to start a part-time business and retain your day-job ? Surprise ! One is five would not want to have their cake and eat it too ! They are happy in their current situation

How much time can you devote to it daily? Only internet part-time businesses would allow you to devote an hour or two every day and still be successful

Final Thoughts A whopping 66% of us wish we could start our own businesses, but don’t due to: Lack of capital: 23% No time: 19% Need day job: 16% Not thought of business idea: 15% etc. 78% would love to start a part-time business in addition to keeping our day jobs Close to 50% can devote 1 – 2 hours a day for the part-time job Businesses on the Internet are the solution for those who wish to focus on their existing careers, but also want to earn part- time income from our online pursuits

Thank You !