JoAnne Buth, President

INVESTING TO INCREASE SUSTAINABLE PRODUCTION

15.8 million acres of canola harvested million tonnes of production 34.6 bushels per acre average 82:18 classic to designer oil ratio INVESTING TO INCREASE SUSTAINABLE PRODUCTION ROI IN 2009

Bayer’s new state of the art research lab and greenhouse close to Saskatoon brings the company’s canola breeding program together in one facility Cargill opens a field research centre near Aberdeen, Saskatchewan to house canola hybrid research and development Monsanto breaks ground in Winnipeg on a new research laboratory for Canada INVESTING TO INCREASE SUSTAINABLE PRODUCTION INDUSTRY INVESTING IN OUR FUTURE

INVESTING IN YIELD AND HYBRIDS

Pioneer Hi-Bred and Monsanto register new canola varieties with club root resistance and Pioneer Hi- Bred introduces sclerotinia tolerance. Oil content and yield increases in new varieties. CCC leads the industry to a “quality-based” variety recommendation/registration system and a fast track “interim registration” option. INVESTING TO INCREASE SUSTAINABLE PRODUCTION INDUSTRY INVESTING IN OUR FUTURE

INVESTING TO INCREASE CONSUMPTION AND VALUE ROI IN 2009 Americans increased consumption of canola oil by 13% in % of U.S. food processors are sticking with canola oil once they try it – one of the highest retention rates in the industry 7 out of 10 U.S. food processors using canola say they are very or extremely satisfied

> INVESTING TO INCREASE CONSUMPTION AND VALUE CRUSH CAPACITY SURGES Cargill LDM Foods, Richardson, Twin Rivers

>Cargill Specialty Canola Oils announced canola oil with 25% less saturated fat than conventional canola oil. >Bayer CropScience and Dow AgroSciences continue to develop new higher yielding high oleic canola varieties. >Dow AgroSciences partnered with Martek Bioscience Corporation to develop canola oil with DHA omega-3. INVESTING TO INCREASE CONSUMPTION AND VALUE NEW SPECIALTY OILS HEAD TO MARKET

INVESTING TO IMPROVE MARKET ACCESS

AAFC approves Canola MAP: a proactive global market access plan and Rapid Response Plan to deal with trade barriers Export Ready intensifies CCC takes a leadership role the push for a Canadian and global policy of low level presence of GM events INVESTING TO IMPROVE MARKET ACCESS $9 MILLION INVESTED IN KEEPING CANOLA MARKETS OPEN

A 10-year investment in the European market…. T45 is approved. Another step toward the export of Canadian canola to the European Union. The Council played a key role in working through issues related to the Canada/European Union trade agreement currently under negotiation, especially on biotechnology European Union INVESTING TO IMPROVE MARKET ACCESS

China closed its doors to Canadian canola on November 15, 2009 due to blackleg concerns The CCC provided input and direction to the Government of Canada and was the link between the industry AAFC, CFIA, DFAIT and the PMO The GOC negotiated a “transition” year with limited access to Chinese crushers; negotiations continue.. China INVESTING TO IMPROVE MARKET ACCESS

INVESTING TO IMPROVE QUALITY

SUBHEAD

INVESTING TO IMPROVE QUALITY Breeding, processing and enzymes studies show: Breeding for lower fibre levels increases energy levels up to 10% in pigs and 14% in poultry Low temperature processing had no positive effect on energy level The use of enzymes in poultry diets resulted in a 3% increase in energy MEAL ENERGY

canolacouncil.org Focus on Crop Production INVESTING TO IMPROVE UNDERSTANDING Canola Digest Farmer focused, new editorial

Influencing governments at all levels Standing Committee presentations Canola Clipboard SaskCanola outreach event at the Saskatchewan legislature Mexican oil promotion with Minister Ritz New relationship with the Market Access Secretariat and stronger relationships with the embassies of China, the U.S., Australia and the European Union. INVESTING TO IMPROVE UNDERSTANDING

FARM CASH RECEIPTS INVESTING TO INCREASE RETURNS TO GROWERS

JoAnne Buth, President