Toys, Toys, and more TOYS What is going on in the Toy Industry Today? Please read and be prepared to discuss the following questions in class What are.

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Presentation transcript:

Toys, Toys, and more TOYS What is going on in the Toy Industry Today? Please read and be prepared to discuss the following questions in class What are some of the new toys released this season? What trends do you see in the toy industry

Objectives Examine the toy industry and make conclusions about possible trends and/or patterns Describe the influence of the emerging electronic toy industry Analyze the results of a marketing research study done on first graders

Toy Survey What kinds of toys do kids like to play with? In a recent marketing survey …. 40% of the people surveyed said they played electronic games. (video games, computer games, electronic music players, electronic story tellers etc.)

Fun Fact… Did you know the worldwide sales of video game consoles and software are expected to reach $35 billion this year --- that's more than twice the revenue of the NFL, the NBA, and Major League Baseball combined? The revolution of “Fatality”…YouTube - CPL 60 Minutes

Toys Today Best Toys for Boy’s 2011-12 Best Toys for Girl’s 2011-12

The Apprentice Challenge 1

The Ultimate Toy Project TEAMS: A project manager should be selected for this task. MISSION: Design a creative toy that has never been made that you think would be a great seller. Create a powerpoint with marketing information, logo, slogan, where you are going to sell the product and for how much and how would you promote the product. CONSUMER: Elementary students Grade ? TOY NAME: Choose an original and catchy name for your toy.

The Ultimate Toy Project PROTOTYPE: Sketch a design of the toy and build a model (it doesn’t have to work if it is electronic) PRESENTATION: Design a powerpoint to use in your presentation to the Marketing II class. The toys will be taken to the class and the kids will vote on their favorite. JUDGING: The elementary students will choose the winning team

Survey Results Each group will receive copies of a toy survey . Your team must analyze the results. These results came directly from the class that will be voting on your toy… Keep this in mind when you are designing your toy

Brainstorming Session Please work with your group for the rest of the class period and brainstorm for new toys ideas. You will present this project February 7 & 8th. \\

Sample Presentations Pkc_sz_svr\sz\t\THeller\THELLER\Marketing 2-Class\Apprentice\Toy\Food Paint 2.pptx K:\THELLER\Marketing 2-Class\Apprentice\Flying Shoes.ppt \\Pkc_sz_svr\sz\t\THeller\THELLER\Marketing 2-Class\Apprentice\Toy\masterkid.pptx \\Pkc_sz_svr\sz\t\THeller\THELLER\Marketing 2-Class\Apprentice\Toy\snowboard.ppt