Opportunities in M-Commerce Standards & Applications Nour El Kadri University of Ottawa

M-Commerce M-commerce: The use of the Internet for purchasing goods and services and also for transmitting messages using wireless mobile devices Mobile computing: Enables internet-enabled cell phones, PDAs, and other wireless computing devices to access digital information on the Internet from any location

Wireless Network Standards The Institute of Electrical and Electronics Engineers (IEEE) established a hierarchy of complementary standards for wireless computer networks. Global Wireless Network Standards: IEEE (Bluetooth) for the Personal Area Network (PAN) IEEE (Wi-Fi) for the Local Area Network (LAN)

Wireless Network Standards IEEE (WiMax) for the Metropolitan Area Network (MAN) IEEE (proposed) standard for the Wide Area Network (WAN)

Bluetooth Can link up to 8 devices in 10-m area Low power requirements

WiFi Three standards: a, b, g Infrastructure mode: Devices use access point to communicate with wired network Ad-hoc mode (peer-to-peer): Wireless devices communicate directly with each other

An Wireless LAN

M-Commerce Revenue Source: Copyright 2005 Jupitermedia Corporation.

Digital Payment Systems and M- Commerce Micropayment system –Individual service providers run their own separate payment systems –Small payments added on to single bill Stored payment system –Cell phone equipped with smart card storing rechargeable electronic cash Mobile Wallets (m-Wallets): Store personal data to use in online transactions

Wireless Applications for Customer Relationship Management Wireless CRM enables sales and field service professionals to: Access customer account records and information at any time or location

Wireless Applications for Customer Relationship Management Update customer accounts and deal information to update customer database instantaneously Receive alerts to important events Enter, perform, and update transactions and product information

Pitney Bowes’s Wireless CRM System

Wireless Supply Chain Management (SCM) and Radio Frequency Identification (RFID) Wireless supply chain management systems: Provide simultaneous accurate information about demand, supply, production, and logistics as goods move among supply chain partners Radio Frequency Identification (RFID) systems: Provide a powerful technology for tracking the movement of goods throughout the supply chain

How RFID Works

Wireless in Health Care Wireless Applications: Electronic Medical Record (EMR) retrieval Wireless note taking for patient charts Lab test results Prescription generation Medical databases

Wireless Sensor Networks and Pervasive Computing Wireless sensor networks (WSNs): Networks of interconnected wireless devices that are embedded into the physical environment to provide measurements of many points over large spaces

Wireless Sensor Networks and Pervasive Computing Pervasive computing: Wireless technologies are pushing computing into every facet of life, including cars, homes, office buildings, tools and factories; providing connections anywhere and anytime.

Wireless Sensor Network

Management Opportunities Wireless technology offers: Flexible business processes Business processes not limited by time or space New channel for communicating with client Source of new products and services

Management Challenges Integrating wireless technology into the firm’s IT infrastructure Maintaining security and privacy

Solution Guidelines The following are some of the guidelines for managing mobile technology in the enterprise: Identifying areas in which wireless can provide value Creating a management framework for wireless technology Using a pilot program before full-scale rollout of wireless systems