Adam J. Beyer Dejan Miljkovic Michael Zöchling Stephanie Pirringer

H&M 1,529 shops 28 countries

Facts & Figures  Founded: 1947 in Sweden  Sales 1. Quarter 2008: USD 3,323 m +18 %  Sales 2007 excl. VAT, USD 13,188 m  2007: H&M employs about 68,000 people  20 production offices  > 700 suppliers

H&M in words  Fashion & Quality  at Best Price  Basics vs. High Fashion  Production – Long-term view  Control every link of  Distribution Channel  H&M Customer

Collaborations:  Karl Lagerfeld (2004) Karl Lagerfeld  Stella Mc Cartney (2005)  Madonna (2007)  Kylie Minogue (2007)  Roberto Cavalli (2007) Roberto Cavalli

Competitors:  Zara  Xanaka  Orsay  New Yorker  Pimkie  C & A

Fashion Fashion against AIDS

New New Market Segment

SWOT (internal)  Strenghts  Price  Image  Promotion (Celebrities)  Number of Shops in Europe  Weaknesses  Few Stores in US  Quality of Products  Online Services

SWOT (external)  Opportunities  Charity (Aids)  Further expansion  Online-Services  Threats  Competitors

Sources  mNtU mNtU  Y8Bs Y8Bs  &play=1

Thanks for your attention