© Crown copyright Met Office Service Evaluation

© Crown copyright Met Office Surveys Carried out after warnings issued via telephone Around 12 per year As much as possible try to survey different parts of the country and different warning types Try to assess whether public have heard the warning and have acted on it

© Crown copyright Met Office Survey Questions Awareness of the weather warning Where the warning was seen or heard Whether the public changed their plans as a result of the warning Overall usefulness of the warning Overall accuracy of the warning The method that people would prefer to receive the warning

© Crown copyright Met Office NATIONAL SEVERE WEATHER WARNINGS SURVEY Snow warning in Southern & Central Wales and the West Midlands 16 th January 2013 Use an external company short telephone interviews in the areas from 18 th to 21 st January to measure awareness of the warning, whether it prompted a change in peoples plans and how useful it was.

© Crown copyright Met Office Headlines Most respondents (91%) saw or heard the severe weather warning, primarily on TV, and just over half (55%) claimed to have taken any action as a result of that warning. Most of those who saw or heard the weather warning thought it was useful (95%) and accurate (96%). A majority (59%) of those who did not see or hear the warning said that they would have changed their plans had they been aware of it. In terms of how people prefer to receive warnings, the greatest proportion (63%) would prefer to receive warnings via the TV with 8% stating a preference for the radio.

© Crown copyright Met Office Results (500 respondents)

© Crown copyright Met Office Results

© Crown copyright Met Office Results

© Crown copyright Met Office Results

© Crown copyright Met Office Compare to other surveys

© Crown copyright Met Office Comparisons – all questions

© Crown copyright Met Office The Questionaire Good morning/afternoon/evening. My name is …. from GfK NOP Research. We are conducting a very short survey on behalf of the Met Office, looking at local weather issues. QA: Firstly, can I just check, do you live in READ OUT. CODE 1 ONLY South or Central Wales West Midlands Gloucestershire Or Avon Other – CLOSE Q1 From time to time the Met Office issues severe weather warnings. This is done when exceptional weather is expected, such as very high winds, very heavy rain and so on, and people may want to change travel or other plans as a result. A severe weather warning was issued on Wed 16 th January warning of heavy snow in your area during Friday 18 th January. Did you see or hear anything about this severe weather warning? Yes No IF YES Q2 And where did you see or hear the severe weather warning? CODE ALL THAT APPLY On national television On local/regional television On a national radio station……….

© Crown copyright Met Office