I-SPEED Hamar, Norway 28th November 2012 Hazel Bowen Powys County Council

Structure of Tourism in Wales Visit Wales Tourism Partnership North Wales 4 Local Authorities Tourism Associations Tourism Partnership Mid Wales Powys County Council + 2 Local Authorities 3 Tourism Associations Tourism Partnership South East Wales 12 Local Authorities Tourism Associations Tourism Partnership South West Wales 4 Local Authorities Tourism Associations 16/02/10

Swot Analysis Weaknesses Poor Connectivity Lack of ICT Skills and joined up ICT resources Insufficient marketing activity Strengths Excellent Natural Tourism Product Good working Partnerships 16/02/10

Emarketing Strategy Key Recommendations New interactive website Community Sub Domains E brochures Smart Phone/Tablet Application Social Networking Customer Database 16/02/10

Content is Key! Fun Interactive Colourful Engaging Variety of formats 16/02/10

Transfer Process Gold Card – Hedmark  Offer discounts to visitors  Innovative platform for marketing the destination and individual trade 16/02/10

How? Trails Mid Wales Smart phone application I books 16/02/10

Target Market  Soft leisure  Over 50’s  Families  Day visitors  Enthusiasts Product Walks   Themed  Easy to moderate  2 – 3 hours in length 16/02/10

Creating the trail  Record trail with smartphone reader app  Upload trail to Content Management System  Populate trail with points of interest/commercial features  Publish trail

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Three further delivery methods for the discounts  Trails Mid Wales Facebook page “Get Offer”  Explorer Discount Cards  /Text from ipad/tablet book. 16/02/10

Launch  Corporate Launch at RWAS 2012  Trade Launch  Visitor Launch – Crickhowell Walking Festival 1 st March /02/10

Ongoing Marketing  Traditional Media – Journalist visits AMA Associates  Individual trade websites  Partnership websites eg Countryside Council for Wales, Canals Rivers Trust, Brecon Beacons National Park  Explore Mid wales & The Brecon Beacons Brochure & new website  Facebook  Instagram (Finn Harries)  Green Traveller 16/02/10

Thank you 16/02/10