© 2012 Datameer, Inc. All rights reserved. Page 1 © 2012 Datameer, Inc. All rights reserved. Hadoop in Financial Services Adam Gugliciello, Solutions Engineer February, 2012

© 2012 Datameer, Inc. All rights reserved. Page 2 Data Warehouse Expensive ETL Slow Business Intelligence Expertise Hadoop Economical Raw Load Fast Drag and Drop, Spreadsheets Self Service What is the problem? History of the data... What is the pain in the market place. Real life example.. Walmart or GAP Cost pain point there is 5 main paintpoinst + more competition + to make more mney you need to analyze more money + what is the pain. THIS slide replace with What is the problem? History of the data... What is the pain in the market place. Real life example.. Walmart or GAP Cost pain point there is 5 main paintpoinst + more competition + to make more mney you need to analyze more money + what is the pain. THIS slide replace with old vs new slow expansive expertice one platform fast economic self service old vs new slow expansive expertice one platform fast economic self service A Different Approach…

© 2012 Datameer, Inc. All rights reserved. Page 3 Internal Asset Movement Focus: Institutional Risk  Identify departmental asset movement Actual “Rogue Trader” identified using Datameer  Craft an early-warning system for future detection  Aggregate sources and correlate  Net result: reduced risk

© 2012 Datameer, Inc. All rights reserved. Page 4 Client Risk Profiling Focus: Bank Assets Identify profile-scoring features in loans and mortgages Build qualifying models with Datameer Test models against existing data Provide recurring reports Focus: Client Assets Monitor risk across product offerings for all client assets Develop common base of client characteristics for models Analyze risk types: default, liquidity, attrition risk Monitor: transactions, web, , chats and call logs (all of the different ways clients interact with the bank)  Net result: correlation and increases agility

© 2012 Datameer, Inc. All rights reserved. Page 5 SLA Analytics Focus: Infrastructure Performance  Companies are using Datameer to aggregate all logs to Hadoop  Transform log-data into actionable insight into IT systems performance  Measure conformance to existing SLA’s  Reduce the batch window  Net result: reduced costs

© 2012 Datameer, Inc. All rights reserved. Page 6 Security & Fraud Focus: Client protection  Run statistical models against customer profiles  Detect anomalies with pattern-recognition algorithms  Identify and investigate identity theft  Detect and prevent fraud  Protect customer assets  Net result: protected customers

© 2012 Datameer, Inc. All rights reserved. Page 7 Data Quality & Profiling Focus: Profiling  Use profiling techniques to assess and score of client accounts  Run complex data quality rules and models  Build exception reporting Focus: Data Quality  Enable data stewards to run ad hoc analysis and dashboards  Drive iterative processes to refine data  Net result: reduce risk and cost

© 2012 Datameer, Inc. All rights reserved. Page 8 Security Infrastructure Focus: infrastructure protection  Monitor external intrusions  Detect suspicious traffic  View security aggregates  Correlate disparate attack sources  Net result: increased security

© 2012 Datameer, Inc. All rights reserved. Page 9 Dark Pools and Cost Savings Focus: Trade and Partner Analyses Financial Institutions often hold large positions that they want to trade in ways that don't affect public markets Dark pools are private venues that enable trading for this practice It ’ s a big data problem: Large volumes High velocity Low visibility

© 2012 Datameer, Inc. All rights reserved. Page 10 All talk, little action indication of interest, action (quote/buy/sell/fulfill), “ symbol ”, “ quantity ”, “ price ” Footer Header Financial Information eXchange (FIX)

© 2012 Datameer, Inc. All rights reserved. Page 11 Order Family Analysis sell cancel Time Instrument Vendor buy Analyze Order Families

© 2012 Datameer, Inc. All rights reserved. Page 12 A Second in the life…

© 2012 Datameer, Inc. All rights reserved. Page 13 Cut through the noise

© 2012 Datameer, Inc. All rights reserved. Page 14 Questions and Answers….