Global GlobalStandards Strategy and Education Global GlobalStandards Strategy and Education Prof. Young Kyun Kim Scientific Director Addis Ababa Institute.

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Presentation transcript:

Global GlobalStandards Strategy and Education Global GlobalStandards Strategy and Education Prof. Young Kyun Kim Scientific Director Addis Ababa Institute of Technology Ethiopia October 8-9, 2012 ITU-GISFI-DS-CTIF Standards Education Workshop Aalborg, Denmark

Contents Global Standards Driving Force Future ICT Vision Global Standards Progress Global Standards Strategy Discussions 2/26

Global Standards Driving Force Standard: Success Factors of Emerging Business –Global Market –Technology Trend –Business Strategy –Future ApplicationsApplications TechnologyTechnology StandardizationStandardization Strategic Alliance 3/26

4/25 Concept and Form of Standards Concept of Standard - Mandatory or Optional Rules for physical, functional and electrical compatibility and interoperability of equipments Form of Standards - De jure standards – International Standards Developed through formal Global Standards Organizations (ISO, ITU, IEEE) - De facto standards - Forum (or Consortium) Standards (3GPP/2, IETF, WiMAX Forum,..) Widely used in the real market, same effect as formal global standards

Importance of Global Standards Global Technology Leadership – Brand Image Technology Innovation for Industry Growth Strategy for Global Market Creation Low Cost Products for Users Convenience Secure interoperability among Products Speedy Products Development the same cycle as Standards Development Profit to Business with Better IPR Position 5/26

Future IT Vision 6/26

7/26 Golden Triangle & Growth Engines Golden Triangle Industry Globalization Innova- tion Young Leaders Growth Engines Converged Industry Education/ Content Creation Standard (Prof. BG Lee, IEEE ComSoc President)

IT Trends 3G WiMAX 4G PSTN WiFiWired BB Network Convergence Device Convergence Service Convergence BroadcastingMobile Fixed Business Domain Meltdown Partner or Competitor Not Clear Paradigm Shift in Value Creation 8/26

Mobile/Wireless Device Connectivity WLAN/BT Wellness Health Information NG PC/PDA Entertainment DMB / IPTV / MP3 Game 3D RT Game UCC Web 2.0 & Blog Communication Video Phone/ DiCa / Camcorder Smart Phone Wellness m-Commerce LBS Personal Hub 9/26

What is M2M? 10/26

The WWRF Vision /26 7 trillion wireless devices serving 7 billion people by 2017 All people will be served with wireless devices Affordable to purchase and operate Calm computing: technology invisible to users Machine to machine communications –Sensors and tags: e.g. in transport and weather systems, infrastructure, to provide ambient intelligence and context sensitivity All devices are part of the (mobile) internet

Global Standards Progress 12/26

Global Standard Organizations ITU ISOIEC Others (e.g., IETF...) 3GPP23GPP Standards Development Organizations (SDOs) Marketing Organizations ARIB CCSA ETSI TTATIAANSI WiMAX Forum GSM Assoc. GSM Alliance UMTS Forum CDGOTHERS Technology Proponents OMA IEEE OMTP APT Global Regional Nation al Global level Regional level National level 13/26

APT Wireless Forum 5 th Macao Meeting © SAMSUNG Electronics Co., Ltd. 14/26

Standards toward IMT-Advanced Mobility High Speed Low Speed b CDMA2000 EV-DO/DV W-CDMA/HSDPA 2.4 GHz WLAN a/g CDMA/GSM/TDMA New Disruptive Technologies High speed WLAN Medium Speed m 5 GHz WLAN Bluetooth <100 Mbps~ 14.4 kbps<50 Mbps 384 kbps 144 kbps AMPS ETACS JTACS NMT PAN Data Rates G ( Analog ) 2G ( Digital ) 3G 3G+ Path1 Path IMT-Advanced(4G) Path2 LTE,-Adv. 15/26

IMT-Advanced Standards: Role of ITU 3GPP LTE-Adv 3GPP LTE-Adv IEEE WMAN-Adv. IEEE WMAN-Adv. Role of ITU-R Basic Principles & Requirements for 4G standards Spectrum! Role of ITU-R Basic Principles & Requirements for 4G standards Spectrum! WRC 12 Spectrum WRC 12 Spectrum New Disruptive Technologies Evolution Revolution Global 4G Standards Open To Any Technologies Make them together! 16/26

Global Standards Strategy 17/26

Standards Strategy (1/2) Occupy market shares through the technology alliances Rapid feedback of global Standards movement Obtain IPRs & core technologies Forecast technology trends based on Market trends & users demands Tech. Alliances with overseas leading companies Support core tech. R&D Support Products Development Tech. Marketing & Strategy Standards & Research 18/26

Standards Strategy (2/2) Applying the Principle in Business - Balancing general pubic interest in Global Standards and Inventors Rights to reap Competitive Benefits Actively Participate in Global Standards Efforts - Dedicated Standards & Research Team for Superior Technologies and Framework proposals - Participate in both de jure (ITU, IEEE) and de facto standards (3GPP/2, WiMAX) Offer Licenses on FRAND terms (e.g., industry-wide accepted standard royalties) 19/26

Technology Leadership World 1 st Development and Commercialization World 1 st World 1 st CDMA IS-95 Commercial Launch World 1 st World 1 st CDMA2000 1X Commercial Launch World 1 st World 1 st CDMA2000 1xEV-DO Commercial Launch World 1 st World 1 st WCDMA R4 Commercial Launch HSDPA Modem Developed HSDPA System Deployment World 1 st World 1 st CDMA 1xEV-DV Developed E-DCH/HSUPA Commercial System World 1st World 1st CDMA2000 1xEV-DO Rev. A Commercial Launch World 1 st Handset-based HSDPA Commercial Launch World 1st Mobile WiMAX (802.16e) Commercial Launch World 1 st LTE-Adv. and m Development /26

21/25 Global 4G Forum 4G Global Strategy & New Air Interface Technology Revolution of Radio Access & Key Technologies for 4G Migration Path towards 4G Networks 2008 Explore Standard and Technology for 4G Realization Strategic Global Forum to Discuss 4G services, enabling technologies and Regulatory Issues Service Requirements & Spectrum for 4G 2007

Global Standards Leadership Global standards leaderships in wireless communication (Top-tier in 3GPP and IEEE ) –Past 10 yrs, a consistent & strong support from CEO –GSR team has been stable and grown steadily (150 global) –Total 20 chairs and vice-chairs in ITU, 3GPP, IEEE and OMA –Major contributor in 3GPP LTE and IEEE m standards –Strategic standards coop. with major operators and vendors 22/26

Mid-Term Standards Research `07~`10 Lead IMT-Adv. Standards Device Appli. Standards (OMA, OMTP, M-BCAST) Ambient & Ubiquitous N/W Standards Beyond IMT Machine-to-machine U-health cloud Computing Smart Grids Green ICT M-WiMAX & IMT- Adv. Support Lead Device Appli. & Biz Support (Bcast, OMA) Connectivity Standards (VLC, NFC, BAN) Mobile Comm. Standards Mobile App. Standards Convergence & N/W Standards `10~`12`12 ~ 23/26

M2M: Connectivity into CE Devices 24/26

M2M: Connectivity into M2M Devices 25/26

Discussions Coming 5 Yrs are important for global standards & future ICT Research ! 1.Recommend ICT industry to keep standards control tower for coherent standards strategy development 2. Suffering from global economic downturn, ICT industry have not much room for beyond IMT and convergence N/W research 3. Now is the time for academia to work together for global communication and convergence N/W research ! Discussions Coming 5 Yrs are important for global standards & future ICT Research ! 1.Recommend ICT industry to keep standards control tower for coherent standards strategy development 2. Suffering from global economic downturn, ICT industry have not much room for beyond IMT and convergence N/W research 3. Now is the time for academia to work together for global communication and convergence N/W research ! 26/26

Thank you ! Thank you !