Development and Transition in 2012

Results: January – June Print issue produced pageviews Roma content used by 8 media outlets in Hungary & Slovakia Launch forum in Brussels 14 articles published online 5 articles by UNDP staff

Webtraffic: 2012 vs 2011 January – May : Year on Year comparison (2012 vs 2011)* Pageviews up by % Number of visitors from the region up by 64 % Share of visitors from the region up by 5% ( from 42 % to 48%)

What’s new From paper to digital flow Moving D&T content to the regional website Linked IN newsletter Demand driven approach

From paper to digital flow Wider reach Constant flow More content Feedback

From paper to ISSUU - an online platform for sharing publications:

D&T finds its audience on ISSUU + = 2,002 readers 13,496 unique pageviews in 37 days

Why the migration? One brand – unified corporate design Less confusion for the reader Constant flow of analytical content for the regional website Better exposure Joint campaigns Less upkeep costs, higher security

Moving to the regional website 4,800 visitors per month 20,000 visitors per month

The migration to the regional web is paying off: In 10 days * – the D&T articles moved to the regional website got 1393 pageviews vs. 650 pageviews ** for similar content on the D&T website * June 2012; ** 28 May – 7 June 2012

Developing an on-line community of practitioners on LinkedIN New group linking development professionals 441 members working in: International organizations 39%, Academia 23%, Private Sector 19%, NGOs 7%; National governments 5%, 30 % at senior level 68 countries

Tapping into pool of knowledge – within UNDP

Tapping into the pool of knowledge – outside of UNDP

E-Newsletter: new tool to reach our subscribers Sent to 2890 subscribers & RBEC mailing list Active promotion of all UNDP Europe & CIS content (D&T, blog, news, videos, photos, etc.) Sent out every 3-4 weeks Detailed statistics integrated with Google Analytics

E-newsletter: Getting a better idea of our impact Results for 6 campaigns Sent to: 2890 subscribers Industry averages: Mailchimp, Dec 2010Mailchimp Share of webtraffic* coming via e- Newsletter *in %, share on the overall traffic; 16 Feb – 20 June 2012

Demand driven approach: ‘Opportunities for Roma Inclusion’ - collaboration with the Poverty team Giving the team a tool to talk about their work Cost sharing Substantive editing: the Poverty team Layout, print, web – D&T team Joint promotion: Launch at an event in Brussels Roma content featured in 5 e-Newsletters

Why D&T? Visitors of the regional web look for data and analysis D&T the only peer-reviewed regional publication D&T could become the mechanism to generate and promote analytical content With LinkedIn & Newsletter potential to reach further Subscribers & LinkedIN group members interested in data & analysis Bilingual content – attracting audience from the region

Helping analysis from UNDP Europe & CIS find its audience Analytical pieces continue to be the most popular among subscribers to our e-Newsletter.

Giving visibility to data By including the Gender data pages in the e-Newsletter we helped to raise the number of visits to the pages. The amount of pageviews doubled after we sent out the e-Newsletter. Gender data pages became the most read content in the e-Newsletter.

Reaching audiences via the e-Newsletter: International Women’s Day Sent out to 2,903 people Generated 14.65%* of visits to the Gender team webpages 55,5%* of traffic to the featured blog posts was generated by the e-Newsletter * 8 March – 8 April 2012

Providing content in Russian helps us reach audiences in the region * Content is published both in Russian and English

Reaching audiences in the region: online & offline ISSUE 18: Sustainability & Equity launched in Moscow with the Human Development Report 4 articles reprinted in Russian media 62 % of online visits came from the region* * 1 Nov – 31 Dec 2011

Reaching key players