Expanding Your Orbit: Reaching Out to New User Groups Gretchen Arnold Elaine Attridge Patricia Greenberg Karen Knight Kelly Near The Claude Moore Health Sciences Library University of Virginia

Library Liaison Service in the context of the book: The Tipping Point: how little things can make a big difference by Malcolm Gladwell

The Tipping Point Explains social epidemics using principles from epidemiology Looks at similarities between major changes in social behavior and disease epidemics

Library Liaisons ORIGINAL AUDIENCES: Nurses Researchers Clinicians GOALS: Increase two-way communication Identify ways to make library services more user- friendly

Reaching Out to Researchers Housecalls alerts Series of NCBI training sessions Researcher ’ s eGateway Web portal UVa Grant Writing Toolkit

Reaching Out to Nurses Imperative to make our services & training fit into their “ orbit ” ! Timing is everything Often their needs for information go beyond traditional library information systems

Reaching Out to the Nursing School Aggressively promoted library orientation sessions Customized classes More curriculum-based sessions PDA support for graduate nurses All these efforts have resulted in a more visible presence of the nursing students in the library doing research

Web Portal for Nursing Students

Expanding Our Orbit … through an Expanded Liaison Service that would focus on hospital-based departments

Two way sharing was a must!

SOAP Note S = Subjective information O = Objective information A = Assessment of needs P = Plan to meet those needs

The 3 Rules of “ The Tipping Point ” 1. The Law of the Few 2. The Stickiness Factor 3. The Power of Context

Who are “ The Few ” ? Three types of people or individuals who, with a particular role, are critical to an epidemic. Salesmen Connectors Mavens

Who are “ The Few ” ? 1. The Connectors Specialists in knowing a lot of people Consummate networkers

Who are “ The Few ” ? 2. The Mavens –“ Specialists ” in knowing a lot of things! –They enjoy both the accumulation and sharing of information.

Who are “ The Few ” ? 3. The Salesman –They possess a charisma about a topic that makes others want to participate I want to sign up!

The 3 Rules of “ The Tipping Point ” 1. The Law of the Few 2. The Stickiness Factor 3. The Power of Context

The Stickiness Factor

The 3 Rules of “ The Tipping Point ” 1. The Law of the Few 2. The Stickiness Factor 3. The Power of Context

The Power of Context

Connectors = Liaisons? Also includes others both in and out of the Library –Service desk staff –Library administrators –Community supporters

Mavens = Library Staff All library staff with expertise

Salesmen = Library Administrators

Stickiness Factor The small thing that could make a real difference would be our proactive and personal touch approach

The Power of Context Training and providing service at their location Observing them at work and learning more about their needs

Has There Been Contagion? Yes!

Hospital-Based Departments that have been approached to-date: Audiology Nutrition Services Occupational Therapy Orthopaedic Nursing Physical Therapy Pulmonary Function Respiratory Therapy Sleep Lab Social Work Speech Pathology Patient Safety Committee

Liaison Services Customized classes Regular updates Reference assistance Online Searches & SDIs Customized Web pages Customized handouts Library tours Assistance with accreditation & CE

PULMONARY DIAGNOSTICS AND RESPIRATORY THERAPY EDUCATION 2004 LECTURE SERIES University of Virginia Health System Charlottesville, VA Searching the Literature – Part 1 Library Resources to Assist Therapy Services Clinicians 1 CRCE Credit/1 Type 1 Contact Hour Provided Speakers: Kelly Near, RN UVA Health Sciences Library Dates. Times and Locations: Monday, March Sleep Disorders Center Monday, March Tolleson Classroom – HS Library Tuesday, March NNICU Conference Room Tuesday, March STICU Conference Room Tuesday, March PICU Conference Room Sponsored By; University of Virginia Health System Respiratory Therapy and Pulmonary Diagnostics Services Target Audience: University of Virginia Health System Respiratory Therapy and Pulmonary Diagnostics Personnel Other UVA Healthcare Providers

EXPAND YOUR ORBIT You might create an epidemic too!