Test Screenings and Press Junkets FM2 Section A Producers and Audiences.

Slides:

Advertisements

Similar presentations

Feedback [a fresh perspective]. Feedback What do we mean by feedback?

Advertisements

Road to Enlightenment Consumers feel bus advertising is appropriate for many products & brands and rationalise why Bus advertising is effective nationally.

What have you learned from your audience feedback? XO-PRODUCTIONS.

Is It Feasible to Do Your Own Feasibility Study? Kate Troelstra Assistant Headmaster for Development Providence Day School Charlotte, NC.

Panasonic Case Study. Background and Aims A four week advertising campaign to promote the Panasonic ‘icon’ vacuum cleaner launched on Sky One and Sky.

PANDORA: A USABILITY TEST CASE STUDY CAP 4104 – HUMAN & TECHNOLOGY INTERACTION JEREMY DORLOUIS, DANTE MARONE, JOE PATE, DIEGO REANO 10/5/2013.

WHAT HAVE YOU LEARNED FROM YOUR AUDIENCE FEEDBACK? Evaluation Question 3 Remy Hamilton.

What have you learned from your audience feedback?

WEEK 8.  In 2009, the average marketing budget for a theatrical release from a major Hollywood studio was $35.9 million (source: MPAA)  For expensive,

FM2 Section A: Producers and Audiences. Section A: Producers and Audiences This section of the exam will focus on the film industry and audience film.

Unit 3 Assessment. Methods of research  Primary research is the process of gathering data that did not previously exist.  An example of this could be.

Question 3.  Who might distribute our film?  The company that would be distributing our film would be picture house as the majority of the films that.

EDITING. The first films ever made, the kinetoscope films, just showed a single, complete action A train pulling into a station Waves on a beach However,

Standard motion picture projectors present images at frames per-second. Standard motion picture projectors present images at frames per-second.

BEANFEST TUTORIAL Please read through the instructions carefully! Press the space bar when you are ready to continue.

The Newspaper Effectiveness Metric. Content Why create a Newspaper Effectiveness Metric? The Newspaper Effectiveness Metric in summary Validation of the.

Advanced Portfolio Film Promotion Package consisting of a film trailer, front cover of a film magazine and film poster What have you learned from your.

Film: Distribution. 1.The Majors Film: 2.Independents 3. Selling A Film 5. Logistics 4. Launching A Film.

Jessica King. Audience feedback is extremely important in understanding the audience from the production stage onwards. This is crucial in ensuring the.

Design Quotes  "The two most important tools an architect has are the eraser in the drawing room and the sledge hammer on the construction site." —Frank.

By Chris Anscombe Evaluation Question 3.

What have you learned from your audience feedback? By Caitlin Robbins.

Goal Setting By Lottie Scarr. Goal setting is an effective way of controlling anxiety levels. This method often allows performers to direct his or her.

What have you learned from your audience feedback?

Close Analysis of Slumdog Millionaire IzbwV7on6Q.

“THINGS TO THINK ABOUT AS YOU DISCUSS WITH YOUR GROUP” Tips for making a good presentation.

Martin Noficzer. Teaser trailers are short videos that are produced in order to promote a film and to announce the release of a new film. Trailers are.

What have you learned from audience feedback?.  Audience feedback is important because films and media products are made simply for audiences and people’s.

Questionnaire Analysis An analysis of the questionnaire in order to research demographical trends Errol Anderson.

Presenting my results Sean Edwards. Purpose & Aims The purpose of this research was to allow me further information on my target audience, which I will.

How Effective is the Combination of Your Main Product and Ancillary Texts? A2 Level Media Evaluation.

Evaluation Question Three By Elena- May Reading. What have we learned from our Audience feedback?  We used a range of mediums to discover what audiences.

EVALUATION QUESTION 3 What have you learned from your audience feedback?

UK RESEARCH OVERVIEW June 2014 Updated: June 26, 2014.

 How Brand Advertising in Newspapers works best BPAY November 2009.

Successful Campaigning: How to Win Your Arguments

Audience Research Audience research is possibly the most important element of research in post production.

Question 5: How did you attract your target audience?

Certificate in Digital Applications – Level 02 Creative Multimedia – DA202.

Evaluation Question 3 Rebecca Logan. Audience Feedback In order for our group to gather feedback about our main product and both ancillary products we.

Evaluation Question 3 Jamie Beveridge. Audience Feedback In order for our group to receive feedback about our trailer, we produced a questionnaire for.

Digital Literacy Persuasive Movie Trailers. Selling An Idea Movies are not cheap to produce: Movies are not cheap to produce: James Cameron’s blockbuster.

The significance of the proliferation of hardware and content for institutions and audiences. By Megan Jones.

The History Internal Assessment Key Questions: What are the key assessment elements? How long should it be? What is an appropriate topic? How will it be.

Film Poster Evaluation Rianna Day. ‘The Ugly Truth’ – Style Model Image Actors names Film Title Release Date Billing Block.

Monitoring & Evaluating WHAT IS MEANT BY MONITORING AND EVALUATING?

RESEARCH METHODS Josh Harris. TYPES OF RESEARCH QUALITATIVE RESEARCH Qualitative Research is research which is used to express people’s opinions and.

Viewpoints of Academics and Students on Using the E-EPOSTL at University of Prešov Barbora Popovičová and Nikola Mihoková.

Investment Appraisal - AS “Investment appraisal means evaluating the profitability or desirability of an investment project”

Rebecca Culshaw Unit 69 – Task 4. Brief I have been asked to come up with idea for a video game based on a film, the film I have chosen to base my game.

Stop motion animation evaluation. transformers Who do you think the target audience is? What kind of Genre do you think this is? Do you understand the.

 Callum Saunders Task 5. Different types of research. There are two key types of research, these are quantitative research and qualitative research.

FS2: Distribution Once the final cut of a film has been approved, the film goes into Distribution. There are two main stages in the process: the actual.

Tips for Effective Advertising

U6: Critical Approaches to Creative Media Products

Delete this box when you are done!

Rogue One: A Star Wars Story

LESSON 8 Choosing our class presentation.

LO3 - Create the Game 2016 Specification - L/615/1355

MOTION GRAPHICS AND COMPOSITING VIDEO

Section A: Theoretical Evaluation of Production (50 marks)

Unit 25: Research for product development

What have you learned from your audience feedback?

What have you learned from your audience feedback?

30.4 TV advertising Evaluation

AO3: Explain suitable methods of collecting feedback and independently prepare resources for the collection of feedback.

Evaluation of procedures, practices and impact of cases.

Multimedia – Unit 22 Name.

A CONVERSATION BETWEEN TWO FRIENDS

Presentation transcript:

Test Screenings and Press Junkets FM2 Section A Producers and Audiences

What is a test screening? A chance for producers to test a rough cut of their film before major release. Studios will go to great lengths to ensure that test screening audiences are made up of the widest possible range of the population so that they are able to assess what demographics the film appeals to and why. After the film the audience are asked to fill out questionnaires and take part in focus groups to give them both qualitative and quantitative data. After the test screening, the studio evaluates the responses to the film and often will alter it considerably to eliminate overwhelmingly unpopular parts or to change the film's emphasis. The studio may even order reshoots to achieve what production executives think will be a more appealing movie.

There are 2 types of test screening… Tester & Talker The tester is where the audiences response to the film have the opportunity to have an impact on the finished product. The talker is a screening of the finished product a couple of weeks before release. This gives the studios data for future campaigns.

It is said that the original ending the ‘Average Joes’ loose in their game against the ‘Purple Cobras’. The studio and test screen audiences did not like this so the ending was re-written to feature them winning. Good or bad move?

Test Screenings of ‘Seven’ were unsuccessful, however, the producers choose to ignore this and the film was a massive success. Can you think why they ignored the negative feedback?

In the original ending of Pretty Woman Vivienne rejected Edward. However this was also changed due to negative response at a test screening.

Harry Potter and The Half Blood Prince was received extremely negatively by fans during test screenings last year. Fans said that it was “too soppy” and that too many changes were made.

Originally called ‘Licence Revoked ’ Different ending in the US

Have you ever heard of a film where the ending was changed?

Press Junkets Anybody know what a press junket is? Does this scene appear familiar?