For use only with Shapiro, Wong, Perreault, and McCarthy texts. Copyright © 2002 McGraw-Hill Ryerson Limited. Chapter 10: Product Management and New-Product.

Slides:

Advertisements

Similar presentations

New-Product Development and Product Life-Cycle Strategies

Advertisements

CHAPTER 7: PRODUCT STRATEGY AND NEW-PRODUCT DEVELOPMENT Part 3: Develop the Value Offering—The Product Experience McGraw-Hill Education 1 Copyright © McGraw-Hill.

For use only with Perreault and McCarthy texts. © The McGraw-Hill Companies, Inc., 1999 Irwin/McGraw-Hill Chapter 21: Developing Innovative Marketing Plans.

For use only with Perreault and McCarthy texts. © The McGraw-Hill Companies, Inc., 1999 Irwin/McGraw-Hill Chapter 10: Product Management and New-Product.

For use only with Perreault/Cannon/ McCarthy texts, © 2009 McGraw-Hill Companies, Inc. McGraw-Hill/Irwin Chapter 10 Product Management and New– Product.

Copyright © 2007 Pearson Education Canada9-1 Chapter Nine New Product Development and Product Life Cycle Strategies with Duane Weaver.

For use only with Perreault and McCarthy texts. © The McGraw-Hill Companies, Inc., 1999 Irwin/McGraw-Hill Chapter 9: Product Management and New-Product.

9- 1 Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall i t ’s good and good for you Chapter Nine New-Product Development and Product.

Kotler / Armstrong, Chapter 9

Product Management and New-Product Development CHAPTER TEN For use only with Perreault/Cannon/McCarthy or Perreault/McCarthy texts.

Marketing Management Dr. K. Elan 1 New product development Chapter 8 Dr. Elan’s personal web page link –

Learning Goals Learn how companies find and develop new-product ideas

Copyright © 2007 Pearson Education Canada9-1 Chapter Nine New Product Development and Product Life Cycle Strategies with Duane Weaver.

Product Management and New-Product Development For use only with Perreault/Cannon/McCarthy or Perreault/McCarthy texts. © 2008 McGraw-Hill.

Product Management New Products Product Life Cycle New Product Development Process Innovations and Their Diffusion.

Product Management and New-Product Development For use only with Perreault/Cannon/McCarthy or Perreault/McCarthy texts. © 2008 McGraw-Hill.

For use only with Perreault and McCarthy texts. © The McGraw-Hill Companies, Inc., 1999 Irwin/McGraw-Hill Chapter 10: Product Management and New-Product.

Copyright Atomic Dog Publishing, 2002 International Product and Service Strategies Dana-Nicoleta Lascu Chapter 10.

New Product Development and Product Life-Cycle Strategies

New-Product Development and Product Life-Cycle Strategies

New-Product Development and Product Life-Cycle Strategies

New Product Development and Product Life-Cycle Strategies

 Copyright 1999 Prentice Hall 9-1 Chapter 9 New Product Development and Product Life-Cycle Strategies PRINCIPLES OF MARKETING Eighth Edition Philip Kotler.

Objectives Understand how companies find and develop new-product ideas. Learn the steps in the new-product development process. Know the stages of the.

New Product Development and Product Life-Cycle Strategies

New-Product Development and Product Life-Cycle Strategies

For use only with Perreault/Cannon/ McCarthy texts, © 2009 McGraw-Hill Companies, Inc. McGraw-Hill/Irwin Chapter 10 Product Management and New– Product.

Product Management and New- Product Development

Irwin/McGraw-Hill Copyright © 2001 by The McGraw-Hill Companies, Inc. All rights reserved. 1-1.

New –Product Development Strategy. New Product Development The development of original products, product improvements, product modifications, and new.

Major Stages in New-Product Development

Copyright © 2005 Pearson Education Inc. New Product Development and Product Life-Cycle Strategies Principles of Marketing.

Essentials of Marketing Chapter 9 Product Management and New–Product Development McGraw-Hill/Irwin Copyright © 2012 by The McGraw-Hill Companies, Inc.

Kotler / Armstrong 11e, Chapter 9

For use only with Perreault and McCarthy texts. © 2005 McGraw-Hill Companies, Inc. McGraw-Hill/Irwin CHAPTER TEN Product Management.

For use only with Perreault and McCarthy texts. © 2006 McGraw-Hill Companies, Inc. McGraw-Hill/Irwin CHAPTER NINE Product Management.

New Product Development (NPD) example text replace with your own text here. example text replace with your own text here. example text replace with your.

Irwin/McGraw-Hill Copyright © 2001 by The McGraw-Hill Companies, Inc. All rights reserved. 1-1.

Chapter Ten Product Management and New-Product Development 組別：第七組組員：黃彥傑葉人瑋.

Product Design Chapter 4. Product Item Is a specific model or size of product Product Line Group of closely related products Product Mix All the products.

Chapter 30 product planning Section 30.1 Product Development

For use only with Perreault and McCarthy texts. © The McGraw-Hill Companies, Inc., 1999 Irwin/McGraw-Hill Chapter 14: Promotion — Introduction to Integrated.

For use only with Perreault and McCarthy texts. © The McGraw-Hill Companies, Inc., 1999 Irwin/McGraw-Hill Chapter 10: Product Management and New-Product.

Chapter Eight New-Product Development and Product Life-Cycle Strategies.

Copyright © 2008 The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin Strategic Management: Text and Cases, 4e 5 Business-Level Strategy.

New-Product Development Session $50 billion in profits over 27 years $50 billion in profits over 27 years Early new-product development relied.

BA 590 New Product Development and Sales. PlaceProductPricePromotion Brand Type of Brand: Individual or family Manufacturer or dealer Product Idea Physical.

Copyright  2004 McGraw-Hill Australia Pty Ltd PPTs t/a Marketing 4/e by Quester, McGuiggan, Perreault and McCarthy 9–1 Part 3: The marketing mix Chapter.

For use only with Perreault and McCarthy texts. © The McGraw-Hill Companies, Inc., 1999 Irwin/McGraw-Hill Chapter 20: Managing Marketing’s Link with Other.

For use with Shapiro, Wong, Perreault, and McCarthy texts. Copyright © 2002 McGraw-Hill Ryerson Limited. Chapter 17: Pricing Objectives and Policies.

1 Copyright ©2006 by South-Western, a division of Thomson Learning. All rights reserved Chapter 9 Prepared by Deborah Baker Texas Christian University.

4.03 – Understand Product/Service Management and Its Importance

For use with Shapiro, Wong, Perreault, and McCarthy texts. Copyright © 2002 McGraw-Hill Ryerson Limited. Chapter 14: Promotion— Introduction to Integrated.

For use only with Perreault and McCarthy texts. © The McGraw-Hill Companies, Inc., 1999 Irwin/McGraw-Hill Chapter 4: Evaluating Opportunities in the Changing.

Identifying Products and Services that Make Up the Product Mix Product Planning.

Principles of Marketing Lecture-21. Summary of Lecture-20.

Product Management and New-Product Development

Marketing decision & P.L.C.. Making Marketing Decisions.

Section 30.1 Product Development Chapter 30 product planning Section 30.2 Sustaining Product Sales.

Elements of a Marketing Plan situational analysis including SWOT and product life cycle establishing market objectives identifying target market developing.

For use with Shapiro, Wong, Perreault, and McCarthy texts. Copyright © 2002 McGraw-Hill Ryerson Limited. Chapter 16: Advertising and Sales Promotion.

ENTREPRENEURSHIP I. Think about the last product you purchased…. Have you ever thought about who’s responsible for those products and what their job duties.

Chapter 9- slide 1 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter Nine New-Product Development and Product Life-Cycle Strategies.

Unit 10 Product and Service Management Chapter 30Product Planning Chapter 31Branding, Packaging, and Labeling Chapter 32Extended Product Features.

MGT301 Principles of Marketing Lecture-22. Summary of Lecture-21.

Course Name: Principles of Marketing Code: MRK 152 Chapter: Eight Developing New Products and Managing the Product Life-Cycle.

Product and Pricing Strategies

New-Product Development and Life-Cycle Strategies

New-Product Development Process

New-Product Development Process

Presentation transcript:

For use only with Shapiro, Wong, Perreault, and McCarthy texts. Copyright © 2002 McGraw-Hill Ryerson Limited. Chapter 10: Product Management and New-Product Development

For use only with Shapiro, Wong, Perreault, and McCarthy texts. Copyright © 2002 McGraw-Hill Ryerson Limited. The Product Life Cycle 10-2 Exhibit 10-1 Total Industry Profit + – $ 0 Market Introduction Market Growth Market Maturity Sales Decline Total Industry Sales Time

For use only with Shapiro, Wong, Perreault, and McCarthy texts. Copyright © 2002 McGraw-Hill Ryerson Limited. Introducing New Products Managing Mature Products Future Adaptation New Markets Dying Products Budget / Rate of Growth Persuasion / Less Profit New or Improve? New Strategies Phase Out Focus: Planning for Life Cycle Stages 10-3

For use only with Shapiro, Wong, Perreault, and McCarthy texts. Copyright © 2002 McGraw-Hill Ryerson Limited New-Product Development Process Exhibit 10-5 Idea Generation Ideas from: Customers and users Marketing research Competitors Other markets Company people Intermediaries Screening Strengths and weaknesses Fit with objectives Market trends Rough ROI estimate Idea Evaluation Concept testing Customer reactions Rough estimates of cost, sales, profits Development R & D Develop model or service prototype Test marketing mix Revise plans as needed ROI estimate Commercial -ization Finalize product and marketing plan Start production and marketing “Roll out” in select markets Final ROI estimate

For use only with Shapiro, Wong, Perreault, and McCarthy texts. Copyright © 2002 McGraw-Hill Ryerson Limited. Long-Run Consumer Welfare Immediate Satisfaction Desirable Products Pleasing Products Salutary Products Deficient Products High Low High Low Types of New Product Opportunities 10-5 Exhibit 10-6

For use only with Shapiro, Wong, Perreault, and McCarthy texts. Copyright © 2002 McGraw-Hill Ryerson Limited. Key Issues Top Level Support Market-Guided R & D Integration & Coordination Authority 10-6 New-Product Development Management